Nejc Skoberne is the lead growth marketer of Honest Brew which is the UK’s largest craft beer club. They stock over 120 different craft beers, and have a range of subscription options. They’ve been in existence since May 2014 and now have 20,000 paying customers, including 3,000 active subscribers.
Click to Tweet: Nejc Skoberne on @eComMasterPlan #podcast talking about eCommerce, subscription, start-up Honest Brew’s journey.
Listen to hear how Nejc Skoberne got started in eCommerce
Most Awesome Thing Right Now
Nejc thinks the most awesome thing in the business right now is how they differentiate themselves from the competitors. Each of their subscribers have different tastes – they don’t group their customers by these – every subscriber receives a completely unique box. Their initial questionnaire helps them to establish their customer’s general taste in beer, and then following each box they can feedback their experience of the beers they’ve tried which all adds into the data about the individual customers and therefore the beers that will be included in their next box.
Listen to hear more about how Honest Brew are honing their marketing strategy
On the Radar for the Coming Months
Honest Brew are currently in the middle of launching their new marketing strategy. The team are looking more at native ads and content as a marketing strategy. They are currently establishing what type of content is appropriate to their market – they are looking at their target markets and how they can reach them.
You can hear about all this on the podcast, for free – right now…
Key Tips on Growing Traffic
Nejc’s number 1 tip is before you do anything ensure that your product is right for the customers and you can do this by talking to people that are passionate about your product.
Nejc recommends creating a community start with the customers you spoke to about your products. They are already passionate about your product and introducing a referral programme came help you incentivse them to talk about you even more. Honest Brew don’t like to rely heavily on their marketing budget so they really focus on creating a community of “super inviters” who are very passionate about the product. These “super inviters” are invited to various brewery related events and given merchandise which keeps them really happy and ensures they continue to recommend the business.
This website uses cookies to ensure you get the best experience, for advertising and to analyse our traffic. You consent to our cookies if you continue to use this website.Got it!RejectRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
