Angela Taylor is the founder of Bathing Bunnies, an online only eCommerce store which designs and manufactures luxurious toweling gifts for babies and children. Founded in 2012, started selling in 2013 and the business is now 50:50 online and wholesale, selling to 100s of different distributors and 1,000s of happy consumers.
Listen to learn about how Angela avoided putting all her eggs into one basket.
Getting Started
While looking for a baby present for a friend, Angela noticed a lack of practical, good quality, inexpensive, suitable gifts. She used her past experience in helping production in multinational companies to design her products and create the brand, including the name, logo, and position in the market.
Market Research
In the early days of Bathing Bunnies, Angela would walk into shops and talk to the shop owners to try to get a feel for the market, while at the same time trying to make a sale. She received rejections but also sales from this approach.
Listen to learn how shop owners are valuable in helping understand the market.
The Team
Angela creates the designs herself, and outsources web design, PR, search engine optimization, video, photography, and embroidery. Other parents help her out in a school run network.
Listen to learn more about the team effort.
Finding Models
Angela looks locally for her baby models, in coffee shops and markets around her home.
Most Awesome Thing Right Now
Seeing her designs brought to life, seeing photos and videos of happy babies wearing the designs, receiving feedback from customers, and getting more orders are some of the awesome things happening at Bathing Bunnies right now.
Promotion
Facebook to showcase the colorful towels and cute babies
Twitter to do giveaways and reveals of the upcoming designs
Instagram for the photos
Key Tips for Entrepreneurs with an Idea but Without the Background
Have a good design, look for a good manufacturing base, and target your product in the market.
Listen to learn how these things are all connected.
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