eCommerce MasterPlan

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134: Experts View: The Most Interesting Thing in eCommerce in 2017: Shopify, Marketplaces, Google, Alexa

December 25, 2017 By Chloë Thomas 1 Comment

Chloe speaks with five eCommerce experts on the topic of the most interesting thing that happened in eCommerce in 2017.

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Filed Under: 2017 Episodes, eCommerce MasterPlan Podcast Tagged With: alexa, google+, Marketplaces, voice search

133: PR, Blogging, and Competitions work great for Woocommerce social enterprise Mum’s Back

December 18, 2017 By Chloë Thomas Leave a Comment

Sally Bunkham is the founder of Mum’s Back, who sell gift boxes designed for new mums, full of all the yummy things they’ve not been allowed whilst pregnant. They sell via their own website and on not on the high street. They launched in early 2017 and now (as we record in September!) doing 2-3 orders per week.

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Filed Under: 2017 Episodes, eCommerce MasterPlan Podcast Tagged With: pr, woocommerce

132: Launching an eCommerce watch business with Burlingham London – design, export, PR, and Shopify

December 11, 2017 By Chloë Thomas Leave a Comment

Geoff Hunt and Henry Waddilove are the co-founders behind Burlingham London Watches, a British watch company selling both men’s and ladies watches inspired by British heritage. They launched in August 2016 and have sold 100s of units in their first year.

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Filed Under: 2017 Episodes, eCommerce MasterPlan Podcast, Shopify Podcasts Tagged With: exporting, product design, shopify, watches

131: Launching eCommerce in an already established business with Corinne Noca of Slam, and Facebook Live tips

December 4, 2017 By Chloë Thomas Leave a Comment

Corinne Noca is the eCommerce Manager at Slam.com, the first Italian company to be featured on the podcast! Slam specialise in high performance sailing clothing, founded in Genoa in 1979, the online journey started in October 2017 and are already getting 200 orders per month.

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Filed Under: 2017 Episodes, eCommerce MasterPlan Podcast, Over 7-figure Turnover eCommerce Podcasts Tagged With: sailing

130: Maison Rustic’s Georgina Hustler how and why she’s taken her physical stores into eCommerce – it’s all brand

November 27, 2017 By Chloë Thomas Leave a Comment

Georgina Hustler is the founder of Antique Rose and Maison Rustic. A pair of brick retail businesses in Wokingham. They sell a mix of gift, jewellery, home accessories and furniture, and Georgina is right in the middle of turning her Bricks into Clicks! Everything started in 2008 and now combined turnover is just under half a million pounds.

dotmailer

This episode is sponsored by: dotmailer

dotmailer is a SaaS marketing platform that enables companies to create, test and send data-driven automated campaigns, including email.

The technology integrates with key business systems such as ecommerce platforms and CRMs, providing access to rich insights in real time; a powerful advantage in today’s customer-centric market.

Head over to dotmailer.com for a free platform demo or trial.

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Filed Under: 2017 Episodes, eCommerce MasterPlan Podcast Tagged With: bricks and clicks

129: Wines with Attitude’s Linsay Cornelissen – mobile apps, customer focus, and increasing customers 20% yoy

November 20, 2017 By Chloë Thomas Leave a Comment

Lindsay Cornelissen founded Wines with Attitude in October 2014, a passion project that helped her escape the City London. It’s been a steep learning curve over the last 3 years – and there’s still a lot to learn, but the customer base is growing at a steady 20% year on year.

dotmailer

This episode is sponsored by: dotmailer

dotmailer is a SaaS marketing platform that enables companies to create, test and send data-driven automated campaigns, including email.

The technology integrates with key business systems such as ecommerce platforms and CRMs, providing access to rich insights in real time; a powerful advantage in today’s customer-centric market.

Head over to dotmailer.com for a free platform demo or trial.

Subscribe on your Favourite Podcast App

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Listen on Spotify

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[Read more…]

Filed Under: 2017 Episodes, eCommerce MasterPlan Podcast, One Person eCommerce Businesses Tagged With: startup, wine

128: Goat Milk Stuff’s PJ Jonas on growing an eCommerce business to $1m and improving efficiency

November 13, 2017 By Chloë Thomas Leave a Comment

PJ Jonas is the founder and CEO of Goat Milk Stuff. Yes, you guessed it they sell stuff made from Goats milk. It started with soap and has grown to all kinds of things! It’s a family business that started on the kitchen table, and now turns over in excess of $1million a year.

dotmailer

This episode is sponsored by: dotmailer

dotmailer is a SaaS marketing platform that enables companies to create, test and send data-driven automated campaigns, including email.

The technology integrates with key business systems such as ecommerce platforms and CRMs, providing access to rich insights in real time; a powerful advantage in today’s customer-centric market.

Head over to dotmailer.com for a free platform demo or trial.

Subscribe on your Favourite Podcast App

Apple podcasts badge

Listen on Spotify

Listen on Google Podcasts

[Read more…]

Filed Under: 2017 Episodes, eCommerce MasterPlan Podcast, Over 7-figure Turnover eCommerce Podcasts Tagged With: family business, growth

127-5: Takeaways from DCA – Email Marketing, Video, Direct Mail, and Customer Psychology

November 9, 2017 By Chloë Thomas Leave a Comment

Last week I attended the final DCA event of the year. That’s the Direct Commerce Association – a great group of eCommerce, Mail order and multichannel businesses.

I have updates coming on:

  • Using psychology and customer profiling to improve your sales
  • Video marketing
  • Email design
  • Direct Mail advice

*WARNING* – the text below is my script for the podcast – full of useful things, but if it doesn’t make sense – please listen to the podcast! And sorry abut the typos!!

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Filed Under: 2017 Episodes, eCommerce MasterPlan Podcast

127: Licensing, managing B2B resellers, product creation, and the power of outsourcing with Craig Wolfe of Celebriducks

November 6, 2017 By Chloë Thomas Leave a Comment

Craig Wolfe is the President at Celebriducks – the world’s number 1 rubber duck manufacturer!

They launched in 1997 and have now sold millions and millions of ducks!. Selling via wholesale and direct to consumer on their website.

dotmailer

This episode is sponsored by: dotmailer

dotmailer is a SaaS marketing platform that enables companies to create, test and send data-driven automated campaigns, including email.

The technology integrates with key business systems such as ecommerce platforms and CRMs, providing access to rich insights in real time; a powerful advantage in today’s customer-centric market.

Head over to dotmailer.com for a free platform demo or trial.

Subscribe on your Favourite Podcast App

Apple podcasts badge

Listen on Spotify

Listen on Google Podcasts

[Read more…]

Filed Under: 2017 Episodes, B2B eCommerce Podcasts, eCommerce MasterPlan Podcast, One Person eCommerce Businesses Tagged With: b2b, b2b eCommerce

126-5: Takeaways from PI Live – Affiliate Marketing, Influencers, Facebook Ads, Growth Hacking

November 2, 2017 By Chloë Thomas Leave a Comment

I’m really pleased to be bringing you another Takeaways episode

Each year I try to go one non-eCommerce focused event to broaden my knowledge.

This year it was last week’s PI Live in London – the name doesn’t give you many clues! So what was it about?

Influencer Marketing, Affiliate Marketing, and some advertising sessions too.

So yup – not that far from eCommerce, but it gave me a chance to get deep into a few areas I don’t often do a lot of research around.

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pi live podcast



I have updates coming on:

[Read more…]

Filed Under: 2017 Episodes, eCommerce MasterPlan Podcast Tagged With: affiliate marketing, facebook ads, growth hacking, influencer marketing

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