Chloe speaks with five eCommerce experts on the topic of the most interesting thing that happened in eCommerce in 2017.
[Read more…]133: PR, Blogging, and Competitions work great for Woocommerce social enterprise Mum’s Back
Sally Bunkham is the founder of Mum’s Back, who sell gift boxes designed for new mums, full of all the yummy things they’ve not been allowed whilst pregnant. They sell via their own website and on not on the high street. They launched in early 2017 and now (as we record in September!) doing 2-3 orders per week.
[Read more…]132: Launching an eCommerce watch business with Burlingham London – design, export, PR, and Shopify
Geoff Hunt and Henry Waddilove are the co-founders behind Burlingham London Watches, a British watch company selling both men’s and ladies watches inspired by British heritage. They launched in August 2016 and have sold 100s of units in their first year.
[Read more…]131: Launching eCommerce in an already established business with Corinne Noca of Slam, and Facebook Live tips
Corinne Noca is the eCommerce Manager at Slam.com, the first Italian company to be featured on the podcast! Slam specialise in high performance sailing clothing, founded in Genoa in 1979, the online journey started in October 2017 and are already getting 200 orders per month.
[Read more…]130: Maison Rustic’s Georgina Hustler how and why she’s taken her physical stores into eCommerce – it’s all brand
Georgina Hustler is the founder of Antique Rose and Maison Rustic. A pair of brick retail businesses in Wokingham. They sell a mix of gift, jewellery, home accessories and furniture, and Georgina is right in the middle of turning her Bricks into Clicks! Everything started in 2008 and now combined turnover is just under half a million pounds.
This episode is sponsored by: dotmailer
dotmailer is a SaaS marketing platform that enables companies to create, test and send data-driven automated campaigns, including email.
The technology integrates with key business systems such as ecommerce platforms and CRMs, providing access to rich insights in real time; a powerful advantage in today’s customer-centric market.
Head over to dotmailer.com for a free platform demo or trial.
[Read more…]129: Wines with Attitude’s Linsay Cornelissen – mobile apps, customer focus, and increasing customers 20% yoy
Lindsay Cornelissen founded Wines with Attitude in October 2014, a passion project that helped her escape the City London. It’s been a steep learning curve over the last 3 years – and there’s still a lot to learn, but the customer base is growing at a steady 20% year on year.
This episode is sponsored by: dotmailer
dotmailer is a SaaS marketing platform that enables companies to create, test and send data-driven automated campaigns, including email.
The technology integrates with key business systems such as ecommerce platforms and CRMs, providing access to rich insights in real time; a powerful advantage in today’s customer-centric market.
Head over to dotmailer.com for a free platform demo or trial.
[Read more…]128: Goat Milk Stuff’s PJ Jonas on growing an eCommerce business to $1m and improving efficiency
PJ Jonas is the founder and CEO of Goat Milk Stuff. Yes, you guessed it they sell stuff made from Goats milk. It started with soap and has grown to all kinds of things! It’s a family business that started on the kitchen table, and now turns over in excess of $1million a year.
This episode is sponsored by: dotmailer
dotmailer is a SaaS marketing platform that enables companies to create, test and send data-driven automated campaigns, including email.
The technology integrates with key business systems such as ecommerce platforms and CRMs, providing access to rich insights in real time; a powerful advantage in today’s customer-centric market.
Head over to dotmailer.com for a free platform demo or trial.
[Read more…]127-5: Takeaways from DCA – Email Marketing, Video, Direct Mail, and Customer Psychology
Last week I attended the final DCA event of the year. That’s the Direct Commerce Association – a great group of eCommerce, Mail order and multichannel businesses.
I have updates coming on:
- Using psychology and customer profiling to improve your sales
- Video marketing
- Email design
- Direct Mail advice
*WARNING* – the text below is my script for the podcast – full of useful things, but if it doesn’t make sense – please listen to the podcast! And sorry abut the typos!!
[Read more…]127: Licensing, managing B2B resellers, product creation, and the power of outsourcing with Craig Wolfe of Celebriducks
Craig Wolfe is the President at Celebriducks – the world’s number 1 rubber duck manufacturer!
They launched in 1997 and have now sold millions and millions of ducks!. Selling via wholesale and direct to consumer on their website.
This episode is sponsored by: dotmailer
dotmailer is a SaaS marketing platform that enables companies to create, test and send data-driven automated campaigns, including email.
The technology integrates with key business systems such as ecommerce platforms and CRMs, providing access to rich insights in real time; a powerful advantage in today’s customer-centric market.
Head over to dotmailer.com for a free platform demo or trial.
[Read more…]126-5: Takeaways from PI Live – Affiliate Marketing, Influencers, Facebook Ads, Growth Hacking
I’m really pleased to be bringing you another Takeaways episode
Each year I try to go one non-eCommerce focused event to broaden my knowledge.
This year it was last week’s PI Live in London – the name doesn’t give you many clues! So what was it about?
Influencer Marketing, Affiliate Marketing, and some advertising sessions too.
So yup – not that far from eCommerce, but it gave me a chance to get deep into a few areas I don’t often do a lot of research around.
I have updates coming on:
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