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Are you going to White Label World Expo this year?

November 8, 2019 By Chloë Thomas Leave a Comment

The White Label World Expo is the leading online retail sourcing show, making it the perfect destination for manufacturers to showcase their products to a rapidly growing market. Based in four countries over three continents, it truly is a global event reaching a truly global audience. 

On November 27th and 28th, the White Label World Expo will be held at the ExCeL in London for two days of unmissable action for the white label industry. Thousands of global business leaders, entrepreneurs, online sellers, retailers, and distributors come together for the White Label World Expo in order to meet top representatives from the likes of Amazon, Ebay, and Shopify to further their business and make long lasting relationships with suppliers that will benefit their business long term.

[Read more…]

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Filed Under: News from eCommerce MasterPlan

Why I wanted to include these books in my eCommerce Book Event

November 6, 2019 By Chloë Thomas Leave a Comment

Today and tomorrow I’ve bought together the authors of a selection of awesome eCommerce books.

We’ve each reduced the price of our Kindle ebooks to just 1.99 (be that $,£, Euros or whatever it is on the other Amazon sites!), and we’re busy promoting the offer page so we can help 100s, if not 1,000s of eCommerce businesses to find their path to growth and success.

Here is why I chose each of them to be a part of the event.

[Read more…]

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Filed Under: eCommerce Updates, News from eCommerce MasterPlan

225: Sir Gordon Bennett’s Neil Elliot shares the pleasure and the pain of their first months live

July 22, 2019 By Chloë Thomas Leave a Comment

Neil Elliot is the founder of Sir Gordon Bennett a retailer dedicated to helping us all buy better, and buy British. Stocking a range of gorgeous brands the business launched in November 2018, and after half a year of trading and a lot of testing and measuring they have achieved sales of £7k to date, and are on the cusp of launching a big marketing campaign.

[Read more…]

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  • 245: Video Persuasion author and direct response marketing pioneer Rick Cesari
  • 244: How to grow a new store fast with Google Ads and SEO with Joe & Mike Brusca
  • 243: Using your products to market your website with Luke Peters from Newair

Filed Under: eCommerce Podcast

224: Christian Zeron of Theo and Harris explains how vlogging grew sales to $2.5million per year

July 15, 2019 By Chloë Thomas 2 Comments

Christian Zeron founded Theo and Harris, a vintage watch retailer, in 2015. 4 years on it is a thriving online store and vlog which now does $2.5million sales per year.

[Read more…]

Related Posts

  • 242: Think ‘Customer Journey’ first to increase marketing impact with Omnisend’s Rytis Lauris
  • 241: 7 Principles of DTC eCommerce with BigCommerce Head of Europe Mark Adams
  • 240: eCommerce Marketing Tips

Filed Under: eCommerce Podcast, Over 7-figure Turnover eCommerce Podcasts, Shopify Podcasts

223: Chris Lynch author of “The Truth about SEO: How to Survive in a world of robots, and spiders”

July 8, 2019 By Chloë Thomas 1 Comment

Chris Lynch is the author of “The Truth about SEO: How to Survive Online In A World of Robots, Demons, Influencers, and Spiders”. And he’s also the CTO at Gravit-e, a website builder who specialise in bespoke builds. I’ve known Chris for about a decade now – so I know you’re in for a treat.

[Read more…]

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  • 239: Putting culture and customer excitement at the heart of growth with Swanwick’s Alaina Frederick
  • 238: Building a 7-figure eCommerce business with Sustainable Furniture’s Margaret Larson
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Filed Under: eCommerce Podcast

222: Founder and CEO of Ettitude Phoebe Yu who’s achieving 15-20% monthly sales growth

July 1, 2019 By Chloë Thomas Leave a Comment

Phoebe Yu is the Founder and CEO of Ettitude a sustainable bedding brand that’s all about helping customers get a better night’s sleep. They launched in Australia in 2014, and more recently launched in the USA in November 2017 where it has consistently hit monthly growth of 15-20%.

[Read more…]

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  • 236: Boden’s Head of Online Trade and eCommerce Nick Stragnell discusses everything eCommerce
  • 235: Tracey Wallace (ex BigCommerce editor) tells all about launching her new startup Doris Sleep
  • 234: How to manage 4500% growth with Daniel Wellington’s IT Director Daniel Näsman

Filed Under: eCommerce Podcast, Shopify Podcasts

221: Ex AirBnB Head of SEO Tommy Griffiths shares his top SEO tips, plus the power of automation

June 24, 2019 By Chloë Thomas Leave a Comment

Tommy Griffith used to run SEO for big businesses – 4 years at Airbnb, and before that 2 years at PayPal. Then in 2017 he decided to turn his training side business, ClickMinded, into his main occupation. With projected 2019 revenue of $490k for 10 hours work per week, spending 2018 working on automating the business has clearly paid off!

[Read more…]

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  • 233: 20-year eCommerce big business expert Jennifer DiMotta shares her 4Ps of successful growth
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  • 231: Taking control of your products and your brand on Amazon with Steve Honight from Pukka Teas

Filed Under: eCommerce Podcast, One Person eCommerce Businesses, Over 7-figure Turnover eCommerce Podcasts

220: Latest UX tips and tricks with Matt Isherwood author of ‘Designing eCommerce Websites’

June 17, 2019 By Chloë Thomas Leave a Comment

Matt Isherwood is the author of “Designing eCommerce Websites – 66 Guidelines, A UX Design handbook for Great Online Shops”.

Over the years Matt’s worked at the BBC and onefinestay, and now specialises in working with growing startups.

If this all sounds a little familiar… it’s because back in 2017 we had Matt on the show (episode 111) to talk about the first edition of the book. Now in edition 2 it’s grown from 54 guidelines to 66! So well worth getting your hands on edition 2.

[Read more…]

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  • 228: We explore private medical testing with Anthea Morris of fast-growth business Better2Know

Filed Under: eCommerce Podcast

219: Running 5 niche DIY sector eCommerce sites with ex Phones4u Andy Lockley of LoveShoppingDirect

June 10, 2019 By Chloë Thomas Leave a Comment

Andy Lockley is the Head of eCommerce at LoveShoppingDirect the group behind one of the UK’s fastest growing online electrical DIY stores. The five websites are EnergyBulbs.co.uk, LEDBulbs.co.uk, AirConCentre.co.uk, MeacoDehumidifiers.co.uk, and Devola.co.uk. They launched their first store in 2008 have been featured in the Sunday Times Fast Track top 100, and now have a team of 20.

[Read more…]

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Filed Under: eCommerce Podcast, Over 7-figure Turnover eCommerce Podcasts, Shopify Podcasts

218: Tony Preedy shares top marketing advice from his 25+yrs experience inc Littlewoods and Lakeland

June 3, 2019 By Chloë Thomas Leave a Comment

Tony Preedy has been a marketing professional in the Home Shopping sector since 1991. Yes, today’s guest has over 25 years experience of getting the British (and overseas) public to spend money from the comfort of their own homes.

Including working for brands such as Lakeland, Otto, Littlewoods and more.

I’m really excited to have someone which such great experience of the eCommerce world (even before it existed!) on the show today to share a little of his years of experience with us.

[Read more…]

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Filed Under: eCommerce Podcast, Over 7-figure Turnover eCommerce Podcasts

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ecommerce marketing by Chloe thomas
eCommerce MasterPlan Podcast

Recent Posts

  • 245: Video Persuasion author and direct response marketing pioneer Rick Cesari
  • 244: How to grow a new store fast with Google Ads and SEO with Joe & Mike Brusca
  • 243: Using your products to market your website with Luke Peters from Newair
  • 242: Think ‘Customer Journey’ first to increase marketing impact with Omnisend’s Rytis Lauris
  • 241: 7 Principles of DTC eCommerce with BigCommerce Head of Europe Mark Adams

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