Chad S. White is an email marketing expert and author of the best selling book: “Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success” which is currently in its third edition. By day, Chad is the head of research at Oracle’s CX Marketing Consulting. In 2018, Chad was named the Email Marketing Thought Leader of the Year by The Email Experience Council.[Read more…]
I’m seeing a lot of great advice and resources that are being put out there to help your business survive through the Corvid19 pandemic.
Each week I’m sharing the latest ones I’ve found in our weekly newsletter (sign up here). On this page you can find them all.
There is a wealth of content being created, but I’m trying to only share the most useful so as not just to create a huge heap of links…
I hope they’re useful! if you’ve got something you’d like to add just get in contact.
Industry Pulse Check
Klaviyo are currently compiling a survey EVERY DAY to check the pulse of the industry during the Covid-19 pandemic. If you’re contributing you’ll get access to the results – sure to be a fascinating bank of data.
Please take part – the more retailers who submit each day the better quality data you’ll get back to help you make your decisions.
A new survey goes live each day.
You can access the surveys AND the results here.
Getting Ready for Q4
Oracle’s Q3 Checklist for Planning a Successful Holiday Marketing Program
A bit late to the party on this one.
Throughout the year Oracle CX Marketing Consultants publish quarterly checklists to help you get your marketing ready to maximise your Q4 sales.
One of the first guests on the Keep Optimising Podcast (launches tomorrow!), Chad S White, introduced me to it this week. And I just HAD to pass it on to all of you.
Chad’s one of the authors, and it’s an excellent resource for making sure you’re on top of your Q4 prep. Tough in any year, and even harder this year where there’s so much to distract us.
You can grab the Q3 checklist here (you don’t even need to give an email address, just download it!).
AND grab the Q1 and Q2 too.
Clever People Sharing their Experience / Thoughts
There are a lot of people creating content about how to handle the changing customer behaviour we’re seeing at the moment. This section is for those articles I think are worth sharing (and I’m being very harsh with what I’m allowing in…)
Luke Carthy – Preparing eCommerce for the Post-COVID Bounce Back [blog]
Very clever eCommerce consultant Luke Carthy has written an EXCELLENT piece for Moz about how to make sure you’re doing everything you can to succeed in the post-covid world.
It’s a great read with some great examples and tips.
We had David on the podcast last year, and he is really astute when it comes to seeing the bigger eCommerce picture.
He’s sharing a series of articles on LinkedIn – starting with this one – where he’s sharing the key things you should be considering, and options for how to deal with them.
Definitely worth Following him on LinkedIn to make sure you get the next updates.
Direct Commerce Magazine
I’ve been a subscriber to Direct Commerce Magazine for over 10 years. Normally it’s a paid-for paper magazine packed with interesting articles about eCommerce and Mail Order selling.
This month it’s a free online magazine (with pages you can turn!) packed with interesting articles about eCommerce and Mail Order selling.
Well worth a read – check it out here
Carrier status updates
Veeqo are keeping this page up to date with the latest news on each carrier’s operational abilities.
Free DIT Webinar Series (UK Only)
The UK’s Department for International Trade (DIT) has launched a COVID-19 webinar series to help UK SMEs.
Experts will provide guidance and practical advice to help support your business and respond to the challenges and potential disruption caused by COVID-19. There will also be an opportunity for Q&As.
All webinars are free to UK companies – find the full list and register here.
Google Ad Credits coming to your account soon
“we’re giving our SMBs worldwide $340 million in ad credits, which can be used at any point until the end of 2020 across our Google Ads platforms. SMBs who have been active advertisers since the beginning of 2019 will see a credit notification appear in their Google Ads account in the coming months.”
Getting the most from your Google Ads
Free Recorded SEO Audit
Adam Bastock (great SEO guy) Adam is offering free SEO audits for any eCommerce company struggling in the current climate.
He’ll send you a short video that walks you through your website and highlights errors and key improvements you can make to increase organic traffic.
Whether you’re on Magento, Shopify, WooCommerce or something else – this is for you!
An example can be viewed on YouTube
These are available to established and new retailers, especially those who may run local physical stores and are rapidly trying to get set up online.
Facebook Small Business Grants programme
“Facebook is offering USD 100M in cash grants and ad credits for up to 30,000 eligible small businesses in over 30 countries where we operate. We’ll share more details as they become available.”
Register for updates here
Shopify 90 day free trial
Shopify are offering a 90 day free trial – so if you’re thinking of setting up online for the first time, or always wanted to have a login test the platform out… now’s the time.
Staying focused is super-hard at the moment. There’s so much distraction. Different working environments, constantly changing rules and regulations, changing consumer behaviour, and the whole threat of catching covid.
Meditation and mindfulness are a great way to reduce stress, and worry, and help you get focused on what matters.
Whether you’ve never tried before, or a regular practitioner you should check out the excellent series of training videos led by specialist Lily Parkinson.
Watch the first video here
OR sign up the whole thing here
The White Label World Expo is the leading online retail sourcing show, making it the perfect destination for manufacturers to showcase their products to a rapidly growing market. Based in four countries over three continents, it truly is a global event reaching a truly global audience.
On November 27th and 28th, the White Label World Expo will be held at the ExCeL in London for two days of unmissable action for the white label industry. Thousands of global business leaders, entrepreneurs, online sellers, retailers, and distributors come together for the White Label World Expo in order to meet top representatives from the likes of Amazon, Ebay, and Shopify to further their business and make long lasting relationships with suppliers that will benefit their business long term.[Read more…]
Today and tomorrow I’ve bought together the authors of a selection of awesome eCommerce books.
We’ve each reduced the price of our Kindle ebooks to just 1.99 (be that $,£, Euros or whatever it is on the other Amazon sites!), and we’re busy promoting the offer page so we can help 100s, if not 1,000s of eCommerce businesses to find their path to growth and success.
Here is why I chose each of them to be a part of the event.[Read more…]
Neil Elliot is the founder of Sir Gordon Bennett a retailer dedicated to helping us all buy better, and buy British. Stocking a range of gorgeous brands the business launched in November 2018, and after half a year of trading and a lot of testing and measuring they have achieved sales of £7k to date, and are on the cusp of launching a big marketing campaign.[Read more…]
Christian Zeron founded Theo and Harris, a vintage watch retailer, in 2015. 4 years on it is a thriving online store and vlog which now does $2.5million sales per year.[Read more…]
Chris Lynch is the author of “The Truth about SEO: How to Survive Online In A World of Robots, Demons, Influencers, and Spiders”. And he’s also the CTO at Gravit-e, a website builder who specialise in bespoke builds. I’ve known Chris for about a decade now – so I know you’re in for a treat.[Read more…]
Phoebe Yu is the Founder and CEO of Ettitude a sustainable bedding brand that’s all about helping customers get a better night’s sleep. They launched in Australia in 2014, and more recently launched in the USA in November 2017 where it has consistently hit monthly growth of 15-20%.[Read more…]
Tommy Griffith used to run SEO for big businesses – 4 years at Airbnb, and before that 2 years at PayPal. Then in 2017 he decided to turn his training side business, ClickMinded, into his main occupation. With projected 2019 revenue of $490k for 10 hours work per week, spending 2018 working on automating the business has clearly paid off![Read more…]
Matt Isherwood is the author of “Designing eCommerce Websites – 66 Guidelines, A UX Design handbook for Great Online Shops”.
Over the years Matt’s worked at the BBC and onefinestay, and now specialises in working with growing startups.
If this all sounds a little familiar… it’s because back in 2017 we had Matt on the show (episode 111) to talk about the first edition of the book. Now in edition 2 it’s grown from 54 guidelines to 66! So well worth getting your hands on edition 2.[Read more…]