Matt Isherwood is the author of “Designing eCommerce Websites – 66 Guidelines, A UX Design handbook for Great Online Shops”.
Over the years Matt’s worked at the BBC and onefinestay, and now specialises in working with growing startups.
If this all sounds a little familiar… it’s because back in 2017 we had Matt on the show (episode 111) to talk about the first edition of the book. Now in edition 2 it’s grown from 54 guidelines to 66! So well worth getting your hands on edition 2.
[Read more…]Andy Lockley is the Head of eCommerce at LoveShoppingDirect the group behind one of the UK’s fastest growing online electrical DIY stores. The five websites are EnergyBulbs.co.uk, LEDBulbs.co.uk, AirConCentre.co.uk, MeacoDehumidifiers.co.uk, and Devola.co.uk. They launched their first store in 2008 have been featured in the Sunday Times Fast Track top 100, and now have a team of 20.
[Read more…]Tony Preedy has been a marketing professional in the Home Shopping sector since 1991. Yes, today’s guest has over 25 years experience of getting the British (and overseas) public to spend money from the comfort of their own homes.
Including working for brands such as Lakeland, Otto, Littlewoods and more.
I’m really excited to have someone which such great experience of the eCommerce world (even before it existed!) on the show today to share a little of his years of experience with us.
[Read more…]Adam Pritchard is the founder of Shopit – the UK’s only Pay as you grow eCommerce platform.
I’ve known Adam for a few years and when we caught up for coffee at IRX (internet retailing expo) this year ended up talking about all the many many reasons you could benefit from having multiple websites.
It was such an interesting discussion I thought we should recreate it for all of you – so that’s what Adam’s joining me to discuss in today’s episode.
Without the sponsors the podcast wouldn’t be possible – please do check them out:
This episode is brought to you by SendPro Online from Pitney Bowes.
SendPro Online makes it easy to save time and money–no matter what you send or ship–and you’ll always get the best rates and never overpay!
With SendPro, you can compare shipping rates between carriers, plus save 5 cents a letter and up to 40 percent off USPS Priority Mail shipping.
As a listener you can get a FREE 30-day trial and a FREE 10 pound scale, but only when you visit pb.com/masterplan
This episode is brought to you by the world’s first Pay as you Grow ecommerce platform – Shopit. Supporting online sellers of every size, Shopit gives EVERY customer EVERY feature they need to run an eCommerce business from day one – irrespective of their turnover. You can grow your empire with multiple web sites, full inventory management and more – all from one central login. What’s more, you ONLY pay for usage, so you can focus your budgets on your growth marketing. Plus there’s a lifetime low 1.6% payment gateway rate for everyone – Shopit really do support growing businesses.Sign up for your free trial now at shopitcommerce.com/masterplan
[Read more…]Ella Rauen-Prestes is the founder and CEO of Fitbakes, a low sugar high protein bakery. Ella started the business from her kitchen table in 2017, and projecting 2019 annual sales of £170k.
Without the sponsors the podcast wouldn’t be possible – please do check them out:
This episode is brought to you by SendPro Online from Pitney Bowes.
SendPro Online makes it easy to save time and money–no matter what you send or ship–and you’ll always get the best rates and never overpay!
With SendPro, you can compare shipping rates between carriers, plus save 5 cents a letter and up to 40 percent off USPS Priority Mail shipping.
As a listener you can get a FREE 30-day trial and a FREE 10 pound scale, but only when you visit pb.com/masterplan
This episode is brought to you by the world’s first Pay as you Grow ecommerce platform – Shopit. Supporting online sellers of every size, Shopit gives EVERY customer EVERY feature they need to run an eCommerce business from day one – irrespective of their turnover. You can grow your empire with multiple web sites, full inventory management and more – all from one central login. What’s more, you ONLY pay for usage, so you can focus your budgets on your growth marketing. Plus there’s a lifetime low 1.6% payment gateway rate for everyone – Shopit really do support growing businesses.Sign up for your free trial now at shopitcommerce.com/masterplan
[Read more…]Bryan Lewis is founder and CEO at FINCH. FINCH, is a subscription-based eco-friendly activewear brand that makes technical apparel designed for comfort, performance, and everyday use. The business launched in early 2018 and it took them just 6 months to get to $300k in sales.
Without the sponsors the podcast wouldn’t be possible – please do check them out:
This episode is brought to you by SendPro Online from Pitney Bowes.
SendPro Online makes it easy to save time and money–no matter what you send or ship–and you’ll always get the best rates and never overpay!
With SendPro, you can compare shipping rates between carriers, plus save 5 cents a letter and up to 40 percent off USPS Priority Mail shipping.
As a listener you can get a FREE 30-day trial and a FREE 10 pound scale, but only when you visit pb.com/masterplan
This episode is brought to you by Subbly, the company committed to empowering you to become a subscription ecommerce rockstar 🤘. Subbly is a subscription ecommerce platform, for startups and fast growing brands. It simplifies subscription to allow you to focus on your growth and running your business. Say goodbye to “plugin-soup” or shoe-horned solutions. Regardless if your business is new, already running, small or big, Subbly provides you with all the tools you need. Discover why people are choosing to move to Subbly with their 14 day free trial, https://www.subbly.co/masterplan
[Read more…]Kate Barrett author of the new book “E-telligence: Email marketing isn’t dead, the way you’re using it is”. You may also remember her from our first Virtual Summit back in 2017. Kate’s worked in email marketing for over a decade helping some of the UK’s leading retailers to up their email game – including Argos, QVC, and Marks and Spencer.
Without the sponsors the podcast wouldn’t be possible – please do check them out:
This episode is brought to you by SendPro Online from Pitney Bowes.
SendPro Online makes it easy to save time and money–no matter what you send or ship–and you’ll always get the best rates and never overpay!
With SendPro, you can compare shipping rates between carriers, plus save 5 cents a letter and up to 40 percent off USPS Priority Mail shipping.
As a listener you can get a FREE 30-day trial and a FREE 10 pound scale, but only when you visit pb.com/masterplan
This episode is brought to you by Subbly, the company committed to empowering you to become a subscription ecommerce rockstar 🤘. Subbly is a subscription ecommerce platform, for startups and fast growing brands. It simplifies subscription to allow you to focus on your growth and running your business. Say goodbye to “plugin-soup” or shoe-horned solutions. Regardless if your business is new, already running, small or big, Subbly provides you with all the tools you need. Discover why people are choosing to move to Subbly with their 14 day free trial, https://www.subbly.co/masterplan
[Read more…]Welcome to the week that our much anticipated Subscription eCommerce Virtual Summit goes live! It’s just Chloe today, giving you a peek into all the amazing content in store and sharing her favorite Top Tips from the Summit.
If you want to have premium access to the information from the Summit on call at all times plus other amazing bonuses, you’ll want to purchase our all access pass—the price of which will increase over the week… Listeners of this podcast are also getting a special opportunity…but you have to listen to receive the magic link.
Subscription boxes are becoming increasingly popular with consumers—which means more businesses are jumping on subscription opportunities fast. The Subscription eCommerce Virtual Summit has captured top shelf experts to help you unpack, analyze and take action on all the major elements of subscription success. Broken down into three subscription success pillars, our experts take summit attendees through step by step on how to make their subscription business a success.
[Read more…]On May 12th the Mailchimp integration with Shopify will stop working – what does that mean for you? Do you need to leave Mailchimp? Are there other ways to link them? How should you go about deciding which email marketing platform to move to? Host Chloe Thomas will take you through the answers to all these questions PLUS give you some tips on how to take your automated marketing and email marketing up a level at the same time.
Without the sponsors the podcast wouldn’t be possible – please do check them out:
This episode is brought to you by SendPro Online from Pitney Bowes.
SendPro Online makes it easy to save time and money–no matter what you send or ship–and you’ll always get the best rates and never overpay!
With SendPro, you can compare shipping rates between carriers, plus save 5 cents a letter and up to 40 percent off USPS Priority Mail shipping.
As a listener you can get a FREE 30-day trial and a FREE 10 pound scale, but only when you visit pb.com/masterplan
This episode is brought to you by Amazing SellerCon. SellerCon is the largest conference dedicated to Amazon-based businesses and sellers. Stay up to date with the latest traffic and conversion strategies that 7 and 8-figure sellers are currently using and testing. Build strong connections with like-minded people and form partnerships that can skyrocket your business. Learn from top business icons and entrepreneurs like John Mackey, Sara Blakely, Robert Kiyosaki, Dave Asprey, Ryan Moran, and many others. We’d love for you to join us at this year’s SellerCon, June 21-23 in Las Vegas, Nevada. Visit SellerCon.com and use coupon code MASTERPLAN to get an immediate 25% discount on your ticket.
[Read more…]Guest blog from Whitney Blankenship, of Omnisend – her colleague Rytis Lauris is a speaker at our upcoming Subscription eCommerce Virtual Summit
Register now for your free ticket
2018 brought big challenges for marketers. The implementation of GDPR in the EU put a lot of marketing strategies at risk. So entrepreneurs had to look for new approaches to communicate with their customers.
It caused tension for some time but it made marketers find new ways of communication and instead of carrying all eggs in one email marketing basket, distribute them smartly through more channels.
The rise of omnichannel marketing didn’t make digital marketing to slow down. Moreover, an extra value was added to the customer shopping experience.
The following omnichannel marketing statistics are from the latest Omnisend’s Annual Report of 2019. The Omnisend team has analyzed over 2 billion marketing campaigns that were sent using Omnisend platform over 2018. Let’s take a look at what they’ve discovered.