This morning I received a press release about how the pandemic has led to consumers being more influenced by packaging and branding.
It was a handy reminder of how important ‘packaging’ and ‘product’ imagery are whatever it is you’re selling.
[Read more…]Chad S. White is an email marketing expert and author of the best selling book: “Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success” which is currently in its third edition. By day, Chad is the head of research at Oracle’s CX Marketing Consulting. In 2018, Chad was named the Email Marketing Thought Leader of the Year by The Email Experience Council.
[Read more…]There is a wealth of content being created, but not all of it is worth paying attention to. So here we’re trying to only share the most useful so as not just to create a huge heap of links…
Whenever we find something new we shout about it in our weekly newsletter (sign up here so you’re first to know when we add something).
I hope they’re useful! if you’ve got something you’d like to add just get in contact.
You may also want to have a look at our Interesting Stuff
Chloe
The awesome Martin Heubel has pulled together all the dates you need to know about for 2021 planning (and a lot more!).
Including all the big dates, AND cool details like when the BAFTA’s is, and when Love your Pet Day is.
A bit late to the party on this one.
Throughout the year Oracle CX Marketing Consultants publish quarterly checklists to help you get your marketing ready to maximise your Q4 sales.
One of the first guests on the Keep Optimising Podcast (launches tomorrow!), Chad S White, introduced me to it this week. And I just HAD to pass it on to all of you.
Chad’s one of the authors, and it’s an excellent resource for making sure you’re on top of your Q4 prep. Tough in any year, and even harder this year where there’s so much to distract us.
You can grab the Q3 checklist here (you don’t even need to give an email address, just download it!).
AND grab the Q1 and Q2 too.
There are a lot of people creating content about how to handle the changing customer behaviour we’re seeing at the moment. This section is for those articles I think are worth sharing (and I’m being very harsh with what I’m allowing in…)
Very clever eCommerce consultant Luke Carthy has written an EXCELLENT piece for Moz about how to make sure you’re doing everything you can to succeed in the post-covid world.
It’s a great read with some great examples and tips.
We had David on the podcast last year, and he is really astute when it comes to seeing the bigger eCommerce picture.
He’s sharing a series of articles on LinkedIn – starting with this one – where he’s sharing the key things you should be considering, and options for how to deal with them.
Definitely worth Following him on LinkedIn to make sure you get the next updates.
I’ve been a subscriber to Direct Commerce Magazine for over 10 years. Normally it’s a paid-for paper magazine packed with interesting articles about eCommerce and Mail Order selling.
This month it’s a free online magazine (with pages you can turn!) packed with interesting articles about eCommerce and Mail Order selling.
Well worth a read – check it out here
“How to make your brand look awesome when you don’t know what you want!” – read it here
Getting the systems and SOPs (that’s Standard Operating Procedures) right is essential to accelerate growth.
Recent podcast guest Trent Drysmid offered all my listeners (and all of you) his “Growth Accelerator Pack” for FREE (he usually sells it for $299).
It’s 5 copy and paste SOPs to get you started – and totally worth grabbing.
Outsourcing is hard work, hugely rewarding – but anyone who tells you it’s easy is lying.
Freeup are the experts at it – and they’ve written a VERY useful guide to the common mistakes people make, and how you can avoid them.
It’s available for free here
Veeqo are keeping this page up to date with the latest news on each carrier’s operational abilities.
On the Keep Optimising Podcast Sarah from Nest talked about this report (and got into some super cool Facebook Ad audience targeting strategies).
Nest have looked at all the data and variables to identify the best Facebook Ad Strategies for Q4. It’s a must-read – so get a headstart and download the report now.
Former Podcast star Becky Hopkin of Digital Gearbox has put together 11 recommendations to get the most from your campaigns – read the blog here
Adam Bastock (great SEO guy) Adam is offering free SEO audits for any eCommerce company struggling in the current climate.
He’ll send you a short video that walks you through your website and highlights errors and key improvements you can make to increase organic traffic.
Whether you’re on Magento, Shopify, WooCommerce or something else – this is for you!
An example can be viewed on YouTube
These are available to established and new retailers, especially those who may run local physical stores and are rapidly trying to get set up online.
Get in touch with him via LinkedIn or complete the form on his site here
Shopify are offering a 90 day free trial – so if you’re thinking of setting up online for the first time, or always wanted to have a login test the platform out… now’s the time.
Staying focused is super-hard at the moment. There’s so much distraction. Different working environments, constantly changing rules and regulations, changing consumer behaviour, and the whole threat of catching covid.
Meditation and mindfulness are a great way to reduce stress, and worry, and help you get focused on what matters.
Whether you’ve never tried before, or a regular practitioner you should check out the excellent series of training videos led by specialist Lily Parkinson.
Watch the first video here
OR sign up the whole thing here
The White Label World Expo is the leading online retail sourcing show, making it the perfect destination for manufacturers to showcase their products to a rapidly growing market. Based in four countries over three continents, it truly is a global event reaching a truly global audience.
On November 27th and 28th, the White Label World Expo will be held at the ExCeL in London for two days of unmissable action for the white label industry. Thousands of global business leaders, entrepreneurs, online sellers, retailers, and distributors come together for the White Label World Expo in order to meet top representatives from the likes of Amazon, Ebay, and Shopify to further their business and make long lasting relationships with suppliers that will benefit their business long term.
[Read more…]Today and tomorrow I’ve bought together the authors of a selection of awesome eCommerce books.
We’ve each reduced the price of our Kindle ebooks to just 1.99 (be that $,£, Euros or whatever it is on the other Amazon sites!), and we’re busy promoting the offer page so we can help 100s, if not 1,000s of eCommerce businesses to find their path to growth and success.
Here is why I chose each of them to be a part of the event.
[Read more…]Neil Elliot is the founder of Sir Gordon Bennett a retailer dedicated to helping us all buy better, and buy British. Stocking a range of gorgeous brands the business launched in November 2018, and after half a year of trading and a lot of testing and measuring they have achieved sales of £7k to date, and are on the cusp of launching a big marketing campaign.
[Read more…]Christian Zeron founded Theo and Harris, a vintage watch retailer, in 2015. 4 years on it is a thriving online store and vlog which now does $2.5million sales per year.
[Read more…]Chris Lynch is the author of “The Truth about SEO: How to Survive Online In A World of Robots, Demons, Influencers, and Spiders”. And he’s also the CTO at Gravit-e, a website builder who specialise in bespoke builds. I’ve known Chris for about a decade now – so I know you’re in for a treat.
[Read more…]Phoebe Yu is the Founder and CEO of Ettitude a sustainable bedding brand that’s all about helping customers get a better night’s sleep. They launched in Australia in 2014, and more recently launched in the USA in November 2017 where it has consistently hit monthly growth of 15-20%.
[Read more…]Tommy Griffith used to run SEO for big businesses – 4 years at Airbnb, and before that 2 years at PayPal. Then in 2017 he decided to turn his training side business, ClickMinded, into his main occupation. With projected 2019 revenue of $490k for 10 hours work per week, spending 2018 working on automating the business has clearly paid off!
[Read more…]Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.