eCommerce MasterPlan

208: When wholesale becomes marketplaces and B2B eCommerce with Ken Kline of VHC Brands

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Ken Kline is CEO and co-founder at VHC Brands, wholesaling premium home décor – think bedding, curtains, rugs and more. The business was founded in the 1980s and since 2015 has pivoted from using traditional sales channels into a B2B eCommerce operation with teams in the USA, India and China. In 2018 they achieved over $11m in revenue.

Without the sponsors the podcast wouldn’t be possible – please do check them out:

pitney bowes

This episode is brought to you by SendPro Online from Pitney Bowes.
SendPro Online makes it easy to save time and money–no matter what you send or ship–and you’ll always get the best rates and never overpay!
With SendPro, you can compare shipping rates between carriers, plus save 5 cents a letter and up to 40 percent off USPS Priority Mail shipping.
As a listener you can get a FREE 30-day trial and a FREE 10 pound scale, but only when you visit pb.com/masterplan

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201: Justin King Author of “Digital Branch Secrets” B2B eCommerce for distributors and wholesalers

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Today we’re diving into the world of B2B eCommerce – so selling to other businesses via eCommerce channels rather than selling to consumers. I know we have a fair few of you B2B bods out there listening – so I hope you find today’s episode useful. There’s also going to be plenty for those of you not currently wholesaling to learn to – always good to hear what’s happening in other parts of the industry.

Justin King is a specialist in B2B eCommerce. He is the President of B2X Partners and has recently distilled his experience of building a digital branch into a B2B business, into a book! Called
Digital Branch Secrets: eCommerce Playbook for Distributors it’s available on Amazon globally in Kindle, and Audio format, and available at Paperback in the USA too.

Without the sponsors the podcast wouldn’t be possible – please do check them out:

pitney bowes

This episode is brought to you by SendPro Online from Pitney Bowes.
SendPro Online makes it easy to save time and money–no matter what you send or ship–and you’ll always get the best rates and never overpay!
With SendPro, you can compare shipping rates between carriers, plus save 5 cents a letter and up to 40 percent off USPS Priority Mail shipping.
As a listener you can get a FREE 30-day trial and a FREE 10 pound scale, but only when you visit pb.com/masterplan

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196: Richard O’Connor First Mats – using SEO to rapidly grow a new B2B eCommerce business

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This episode is part of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools.

Richard O’Connor is the Marketing and Strategy Director at First Mats, a B2B eCommerce retailer selling industrial and commercial floor matting. They launched in Jan 2017 and are currently experiencing rapid month on month growth, with orders double last year, and have got there almost entirely with SEO.

Omnisend – marketing automation platform tailored for eCommerce.

OMNISEND

Omnisend provides sophisticated omnichannel marketing automation tools for sales-driven marketers that have outgrown generic email marketing platforms. Engage your customers and boost your eCommerce sales with dynamic emails, text messages, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.
Try Omnisend for free for 14 days – just visit omnisend.com/masterplan and get started.

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195: Rebranding your business to remove the limits on growth, with Rytis Lauris of Omnisend

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This episode is part of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools.

Today we’re going SaaS – software as a service, that different stream of eCommerce I occasionally like to add to our podcast topics because it’s always good to take a look outside our own business model every now and again to find new ideas and inspiration.

My guest is Rytis Lauris, the CEO and co-founder of Omnisend, an eCommerce marketing automation service trusted by over 40,000 marketers. Last year they undertook a major roll of the dice to enable future growth – by rebranding the company.

Omnisend – marketing automation platform tailored for eCommerce.

OMNISEND

Omnisend provides sophisticated omnichannel marketing automation tools for sales-driven marketers that have outgrown generic email marketing platforms. Engage your customers and boost your eCommerce sales with dynamic emails, text messages, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.
Try Omnisend for free for 14 days – just visit omnisend.com/masterplan and get started.

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178: Growing a B2B Subscription eCommerce business to 7-figures in 1 year – Jonathan from Penji

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In this episode we’re taking a dive into a different type of subscription eCommerce business, it’s a bit like SaaS (software as a service), and it’s selling a service rather than a physical product.

But there is a subscription, and it is bought online… so it counts as eCommerce!

Our special guest is … Johnathan Grzybowski of Penji.com. Penji is an online graphic design service via which you can get unlimited graphic design projects done for a flat monthly fee. The business launched in Oct 2017 and is already a 7-figure business.

klaviyo Join the 7,000 plus innovative ecommerce brands like Brooklinen, Taylor Stitch, and Bonobos who sell more with Klaviyo. Learn how to level up your marketing today at https://www.klaviyo.com/ecommerce-masterplan!

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168 40% year on year growth by focusing on customer service with Gary Amstutz of Sticker and Label

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Gary Amstutz has been running eCommerce businesses since 2005. Serving the B2B office supplies market in South Africa. For Gary it all started with RubberStampSA.co.za, and he now also runs BusinessCardSA.co.za, NameBadgeSA.co.za, PlanPrintSA.co.za and StickerandLabelSA.co.za. Across those 5 Gary and team serve over 40,000 customers across South Africa.

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161: Adapting to changing markets, niche sites, and drop ship with Brian O’Donnell of Map Marketing

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Brian O’Donnell is the Managing Director at Map Marketing. They launched over 40 years ago, and have sold over 1 million personalised map jigsaws! For every gift eCommerce business I’ve worked for Map Marketing products have been a season after season best seller. As well as selling via resellers in the UK, USA, Europe and Australia, they also have four of their own niche eCommerce businesses – all of which moved to Shopify in 2017. To survive for 40 years requires knowing when to adapt to your environment, and when to push the boundaries.

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127: Licensing, managing B2B resellers, product creation, and the power of outsourcing with Craig Wolfe of Celebriducks

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Craig Wolfe is the President at Celebriducks – the world’s number 1 rubber duck manufacturer!

They launched in 1997 and have now sold millions and millions of ducks!. Selling via wholesale and direct to consumer on their website.

dotmailer This episode is sponsored by: dotmailer

dotmailer is a SaaS marketing platform that enables companies to create, test and send data-driven automated campaigns, including email.

The technology integrates with key business systems such as ecommerce platforms and CRMs, providing access to rich insights in real time; a powerful advantage in today’s customer-centric market.

Head over to dotmailer.com for a free platform demo or trial.

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123: Ramp’s Neil Cocker – selling tshirts via B2B eCommerce. The importance of Live Chat, Trust and Funnels

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Neil Cocker is co-founder of Ramp Tshirts, the world’s fastest, smartest custom tshirt ordering site for teams and events. Last year they moved from Wales to Bulgaria to drastically reduce their costs, and are a little bit obsessed with efficiency and conversion rates. They launched in early 2016 and already have a six-figure turnover.
Paperplanes

This episode is sponsored by: Paperlanes

Paperplanes links online behaviour to highly relevant, personalised tangible media that lands with customers within 48 hours. That’s Programmatic Direct Mail, and that’s what Paperplanes deliver.

Visit flypaperplanes.co.uk to see how it works and quote ‘MASTERPLAN’ to receive a discount of up to 50% off rate card for any campaigns triggering 10,000 prints or over.

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118: Naturalicious’ Gwen Jimmere on understanding your customer to grow your business in the hair care market

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Gwen Jimmere is the founder and CEO of Naturalicious home of the Hello Gorgeous Hair Care System which is all about helping ladies get their hair looking awesome, quicker. After launching in 2013 Naturalicious has become one of America’s fastest growing haircare brands and now ship around 400 retail orders a month, and 130 wholesale orders per month, and a couple of big pallet orders to distributors too.

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