Matt Isherwood is the author of “Designing eCommerce Websites – over 50 UX Design Tips and Tricks for Great Online Shops” it’s number 1 Amazon seller, and reviews include a 15 year website design veteran who says “Matt’s densely-packed ebook has been a major eye-opener”. Matt’s worked at the BBC and onefinestay, and is now specialising in working with growing startups.
Subscribe on your Favourite Podcast App
About Matt
Matt got into UX design while working at BBC almost ten years ago. Although back then not many companies were doing UX design the way they do now, BBC had a team of almost one hundred UX designers working across different platforms. Matt enjoyed the work, and it gave him a good grounding in the principles of UX design.
In 2011, he left BBC and joined Onefinestay, where he was the first and eventually only UX designer. He moved into product management and managing the eCommerce website, staying with the company from their start up of about thirty people to having over three hundred people across multiple cities.
Listen to learn why once someone enters eCommerce, they rarely leave.
Writing His Book
Matt’s book started as a workshop he’d been teaching for about four years with General Assembly and the consulting he’d been doing for about two years. After looking at analytics, heat maps, and user tests, he began to see the same problems coming up again and again.
Unique Selling Proposition
A Unique Selling Proposition (USP) is important, but can get lost on the landing experience. The USP isn’t about how a brand is better than someone else’s, but how they are different. Your USP is probably the reason you started your business in the first place.
Listen to learn more about USP and hooks.
Must-Have Starting Point Tools
Ideally, you’d combine a few tools. First you want quantitative tools that tell you what your problem areas are, such as Google Analytics. Then you’ll need qualitative tools to help find why your problems are problems, such as Hot Jar or usertesting.com.
Listen to learn how to run user tests and which tests to run.
The Number One Tip for Starting on the UX and CRO Routes
User testing is where you will find some of your richest forms of data. Put your site in front of people and let them browse it. There are always things you can learn, even with small amounts of traffic.
Listen to learn where to find testers in your target market.
This website uses cookies to ensure you get the best experience, for advertising and to analyse our traffic. You consent to our cookies if you continue to use this website.Got it!RejectRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
