Experts View 2: The Marketing Method More People Should be using in 2016 (episode 032)

by Chloë Thomas

Here at eCommerce MasterPlan we’re kicking off 2016 with three Experts View podcast shows. Last week our experts delved into The Most Interesting Thing We Saw in 2015, and this week we move onto a great topic – The Marketing Method More People Should Be Using In 2016

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The Marketing Method more people should be using in 2016

As the full transcript is available for this show, we’re just provding the outline and key links here on the shownotes page.

Alex O’Byrne:

Alex is co-founder of WeMakeWebsites who are officially the UK’s highest rated Shopify web designers.

  • Start with your customer, and then create the content to influence and attract them

Ernest Capbert:

Ernest used to run his own eCommerce business, but in 2015 came over to the supplier side launching his business Who Buys your Stuff

  • What to do with your marketing AFTER you understand who your customer is – CRM and social media advertising

Chloë Thomas, Host:

  • Facebook Ads
  • Remarketing (tied into funnel buying stages)
  • Email sign ups

Chris Dawson:

Chris is co-founder and editor of Tamebay, prior to that he was a full time eBay seller for over eight years making his living by trading on the platform.

  • Marketplaces and their tools

Andrew Wilson:

Andrew is a consultant with an impressive background in the Mail Order sector, and he also runs his own eCommerce business Allergy Best Buys (we did a whole podcast interview with Andrew about this back in 2015).

  • Offline marketing