{"id":7213,"date":"2016-08-11T11:40:05","date_gmt":"2016-08-11T10:40:05","guid":{"rendered":"http:\/\/ecommercemasterplan.com\/?p=7213"},"modified":"2020-11-20T10:59:21","modified_gmt":"2020-11-20T10:59:21","slug":"pr-simpler-think","status":"publish","type":"post","link":"https:\/\/ecommercemasterplan.com\/pr-simpler-think\/","title":{"rendered":"Why PR is simpler than you think it is"},"content":{"rendered":"<p>It was great to get <a href=\"http:\/\/ecommercemasterplan.com\/pr-expert-janet-murray\/\" target=\"_blank\" rel=\"noopener noreferrer\">Janet Murray onto the podcast<\/a> to share her tips for doing your own PR.<\/p>\n<p>The interview was pretty myth-busting, no big agency fees, and tools that are freely accessible to all. In many ways it turned our normal concept of PR on its head. And turned it into a marketing method that will really help with your SEO too!<\/p>\n<p><!--more--><\/p>\n<p>The idea behind Janet&#8217;s methods fit very neatly with the ideas expressed in Ryan Holiday&#8217;s Trust me I&#8217;m Lying (<a href=\"http:\/\/ecommercemasterplan.com\/marketing-manipulation-books\/\">featured in our recent book review podcast episode<\/a>).<\/p>\n<p>That the newspaper and other websites that we&#8217;re all trying to get on are desperate for stories and content, journalists are stretched really thin and they really need our help!<\/p>\n<p>There were 2 key ways to help the journalists that I took from the interview. Both of these you can do for free.<\/p>\n<h2>Keep an eye on what the journalists need right now<\/h2>\n<p>This just involves regularly checking a couple of places where journalists ask for help:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.helpareporter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">HARO<\/a> &#8211; you can sign up for free, and you&#8217;ll get 3 emails a day listing journalists in need<\/li>\n<li><a href=\"http:\/\/www.sourcebottle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sourcebottle<\/a> &#8211; again you can sign up for free, and you&#8217;ll get 1 email per day listing journalists in need<\/li>\n<li>#<a href=\"https:\/\/twitter.com\/search?f=tweets&amp;vertical=default&amp;q=%23journorequest&amp;src=tyah\" target=\"_blank\" rel=\"noopener noreferrer\">journorequest<\/a> &#8211; this runs on twitter, so you will have to be a little more proactive here!<\/li>\n<\/ul>\n<p>Look through the requests as you get them, and if you fit any of them (don&#8217;t be afraid to be a bit creative!) then make contact.<\/p>\n<p>I&#8217;ve been following this method for a month now, and most responses take less than 10 minutes to make. I&#8217;ve also already been featured as an eCommerce expert on 3 different websites, not bad as the turn around time seems to be a few weeks!<\/p>\n<h2>Identify key places you want to be featured &#8211; and try to get an article in there<\/h2>\n<p>This is a practice often referred to as &#8220;guest blogging&#8221; (just in case you want to dive off and do some more research).<\/p>\n<p>Here you identify key websites you would like to appear on, then make contact with them and pitch some ideas.<\/p>\n<p>I&#8217;ve been using this method for a while, and eCommerce MasterPlan is now regularly featured on <a href=\"http:\/\/www.marketingdonut.co.uk\/experts\/chloe-thomas-1\" target=\"_blank\" rel=\"noopener noreferrer\">MarketingDonut<\/a> (a top 10 source of traffic to this website), <a href=\"http:\/\/tamebay.com\/2016\/05\/chloe-thomas-new-customer-manipulation-book-download-free-for-two-days-only.html\" target=\"_blank\" rel=\"noopener noreferrer\">Tamebay<\/a>, and <a href=\"https:\/\/internetretailing.com.au\/author\/chloe-thomas\/\" target=\"_blank\" rel=\"noopener noreferrer\">InternetRetailing.com.au<\/a> (plus a few others in the pipeline!).<\/p>\n<p>The great thing is, the more of this activity you do, the more opportunities come to you direct. So it&#8217;s definately a marketing method which pays off (in a small way) quickly, but then builds a lot of momentum pretty fast.<\/p>\n<h2>Once it&#8217;s starts working for you don&#8217;t forget to&#8230;<\/h2>\n<p>The good thing of course is that in helping the journalists you&#8217;re also helping yourself, by getting your business featured and a link back to your website.<\/p>\n<p>You can make a lot more of every time you&#8217;re mentioned by doing this simple things:<\/p>\n<ul>\n<li>Create a list of all the &#8220;press appearances&#8221; you&#8217;ve made &#8211; put the logos on the homepage, on your about us page etc<\/li>\n<li>Share the latest mention \/ latest feature with your customers &#8211; on social media and email<\/li>\n<li>Thank the journalist for including you, and make sure they know you&#8217;re happy to help again!<\/li>\n<\/ul>\n<p>If you want to listen to the full interview just go <a href=\"http:\/\/ecommercemasterplan.com\/pr-expert-janet-murray\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It was great to get Janet Murray onto the podcast to share her tips for doing your own PR. The interview was pretty myth-busting, no big agency fees, and tools that are freely accessible to all. In many ways it turned our normal concept of PR on its head. And turned it into a marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[736],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why PR is simpler than you think it is - eCommerce MasterPlan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecommercemasterplan.com\/pr-simpler-think\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why PR is simpler than you think it is - eCommerce MasterPlan\" \/>\n<meta property=\"og:description\" content=\"It was great to get Janet Murray onto the podcast to share her tips for doing your own PR. 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