{"id":6348,"date":"2016-01-08T17:07:32","date_gmt":"2016-01-08T17:07:32","guid":{"rendered":"http:\/\/ecommercemasterplan.com\/?p=6348"},"modified":"2020-11-20T11:05:26","modified_gmt":"2020-11-20T11:05:26","slug":"books-recommended-by-our-2015-podcast-guests","status":"publish","type":"post","link":"https:\/\/ecommercemasterplan.com\/books-recommended-by-our-2015-podcast-guests\/","title":{"rendered":"Books Recommended by our 2015 Podcast Guests"},"content":{"rendered":"<p>Recording the eCommerce MasterPlan podcast and chatting with our guests is an endless pleasure for me &#8211; it&#8217;s always interesting, and there&#8217;s always a surprise and a few new nuggets of information.<\/p>\n<p>One of the biggest surprises of the 6 months of interviewing was the wide range of books that our guests recommended. Only 3 books were mentioned more than once.<\/p>\n<p>Below are those 3, and the rest of the 2015 recommendations.<\/p>\n<p>As I explained in <a href=\"http:\/\/ecommercemasterplan.com\/2015books\/\">my book review podcast<\/a> &#8211; before clicking on all the links and filling up your bookshelf&#8230; have a think about which book will be the best one for you in the coming weeks and months!<\/p>\n<ul>\n<li>What problem are you looking to solve?<\/li>\n<li>What new marketing method are you looking to launch this year?<\/li>\n<li>Which area of your business is in the most need of attention?<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-6349\" src=\"http:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2016\/01\/2015-top-recommend-ecommerce-books-blog.png\" alt=\"2015 top recommend ecommerce books blog\" width=\"200\" height=\"889\">eCommerce Books Recommended by Multiple Guests:<\/h2>\n<p><strong><em><a href=\"https:\/\/www.amazon.com\/Delivering-Happiness-Profits-Passion-Purpose\/dp\/0446576220\/ref=sr_1_1?dchild=1&amp;amp;keywords=Delivering+Happiness%3A+A+Path+to+Profits%2C+Passion+and+Purpose+by+Tony+Hsieh&amp;amp;qid=1597634128&amp;amp;s=books&amp;amp;sr=1-1&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=2815f624b7235bd2b18e41bd476ee842&amp;camp=1789&amp;creative=9325\">Delivering Happiness: A Path to Profits, Passion and Purpose<\/a><\/em> by Tony Hsieh<\/strong><\/p>\n<p>This book came up 3 times (more than any other book in 2015), and in part due to that I finally got around to reading it.<\/p>\n<p>It&#8217;s an easy read, and contains information that any size of business will find useful.<\/p>\n<p>Recommended by <a href=\"http:\/\/ecommercemasterplan.com\/ecco-hilary-fletcher\/\">Hilary Fletcher<\/a>, <a href=\"http:\/\/ecommercemasterplan.com\/lifestyle-labs-valerian-voegele\/\">Valerian Voegele<\/a>, and <a href=\"http:\/\/ecommercemasterplan.com\/electric-tobacconist-pascal-culverhouse\/\">Pascal Culverhouse<\/a><\/p>\n<p><strong><em><a href=\"https:\/\/www.amazon.com\/Trust-Me-Lying-Confessions-Manipulator\/dp\/1591846285\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;amp;qid=1597634071&amp;amp;sr=1-1&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=dc412b93639bc8f7034eaaf654a9726f&amp;camp=1789&amp;creative=9325\">Trust Me, I&#8217;m Lying<\/a><\/em> by Ryan Holiday<\/strong><\/p>\n<p>This one&#8217;s a marmite book &#8211; either you love it, or you hate it!<\/p>\n<p>I&#8217;d never heard it prior to the podcast, so impressive it had 2 recommendations.<\/p>\n<p>Recommended by <a href=\"http:\/\/ecommercemasterplan.com\/prezzybox-zak-edwards\/\">Zak Edwards<\/a>, <a href=\"http:\/\/ecommercemasterplan.com\/maxwell-scott-bags-william-forshaw\/\">William Forshaw<\/a><\/p>\n<p>Also recommended was Ryan&#8217;s <em><a href=\"https:\/\/www.amazon.com\/Obstacle-Way-Timeless-Turning-Triumph\/dp\/1591846358\/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;amp;qid=1597634007&amp;amp;sr=1-1&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=89f5e823722f990373d62396accd9018&amp;camp=1789&amp;creative=9325\">The Obstacle is the Way<\/a><\/em><\/p>\n<p><strong><em><a href=\"https:\/\/www.amazon.com\/Dont-Make-Think-Revisited-Usability\/dp\/0321965515\/ref=sr_1_1?crid=2X3R5BB9A56IX&amp;amp;dchild=1&amp;amp;keywords=don%27t+make+me+think+by+steve+krug&amp;amp;qid=1597633946&amp;amp;s=books&amp;amp;sprefix=Don%27t+Make+Me+Think+by+Steve+Krug%2Cstripbooks-intl-ship%2C920&amp;amp;sr=1-1&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=6a1f6f67aeaf8f526955381be8611865&amp;camp=1789&amp;creative=9325\">Don&#8217;t Make Me Think<\/a><\/em> by Steve Krug<\/strong><\/p>\n<p>This book has been around for a long time, but it stands the test of time.<\/p>\n<p>Plus it has lots of pictures &#8211; so easy to work through.<\/p>\n<p>Recommended by <a href=\"http:\/\/ecommercemasterplan.com\/allergy-best-buys-andrew-wilson\/\">Andrew Wilson<\/a>, and <a href=\"http:\/\/ecommercemasterplan.com\/home-leisure-direct-andy-beresford\/\">Andy Beresford<\/a><\/p>\n<h2>The rest of the recommended eCommerce books:<\/h2>\n<p>There are another 20 recommendations, so I&#8217;ve grouped them to help you find the one most useful to you&#8230;<\/p>\n<h3>Practical Guides<\/h3>\n<p><em><a href=\"https:\/\/www.amazon.com\/Lean-Analytics-Better-Startup-Faster\/dp\/1449335675\/ref=sr_1_1?dchild=1&amp;amp;keywords=Lean+Analytics+by+Alistair+Croll&amp;amp;qid=1597633883&amp;amp;s=books&amp;amp;sr=1-1&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=43083a78b3aea220a9aab6503d275c78&amp;camp=1789&amp;creative=9325\">Lean Analytics<\/a><\/em> by Alistair Croll<\/p>\n<p>Customer Relationship Management by John Frazer Robinson<\/p>\n<h3>eCommerce Specific Books<\/h3>\n<p><a href=\"http:\/\/ecommercemasterplan.com\/books\/ecommerce-masterplan-1-8-your-3-steps-to-successful-online-selling\/\">eCommerce MasterPlan 1.8<\/a> by Chlo\u00eb Thomas<\/p>\n<p><em><a href=\"https:\/\/www.amazon.com\/One-Click-Jeff-Bezos-Amazon-com\/dp\/1591845858\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;amp;qid=1597633802&amp;amp;sr=1-1&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=e42d5db199b20b5ba3a2ed18d9e94c39&amp;camp=1789&amp;creative=9325\">One Click<\/a><\/em> by Richard L Brandt<\/p>\n<p><em><a href=\"https:\/\/www.amazon.com\/John-Warrillow\/dp\/0241247004\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;amp;qid=1597633739&amp;amp;sr=1-1&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=775aaa73d7951a1c223b2443cbd08b08&amp;camp=1789&amp;creative=9325\">The Automatic Customer<\/a><\/em> by John Warrillow<\/p>\n<h3>Business theory<\/h3>\n<p><em><a href=\"https:\/\/www.amazon.com\/Screw-Business-Usual-Richard-Branson\/dp\/0753540592\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;amp;qid=1597633668&amp;amp;sr=1-1&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=1ec95a8382b928d22708850c0c987ad6&amp;camp=1789&amp;creative=9325\">Screw Business as Usual<\/a><\/em> by Sir Richard Branson<\/p>\n<p><em><a href=\"https:\/\/www.amazon.com\/dp\/0091929113\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;amp;qid=1597633609&amp;amp;sr=1-1&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=253573de3f8f8687e409f615a086d11f&amp;camp=1789&amp;creative=9325\">The 4-Hour Work Week<\/a><\/em> by Timothy Ferriss<\/p>\n<p><em><a href=\"https:\/\/www.amazon.com\/Its-Not-How-Good-Want\/dp\/0714843377\/ref=sr_1_1?dchild=1&amp;amp;keywords=It%E2%80%99s+Not+How+Good+You+Are%2C+It%E2%80%99s+How+Good+You+Want+to+Be+by+Paul+Arden&amp;amp;qid=1597633549&amp;amp;s=books&amp;amp;sr=1-1&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=82dc3b0705d90d521d8c12a3cd6b7239&amp;camp=1789&amp;creative=9325\">It\u2019s Not How Good You Are, It\u2019s How Good You Want to Be<\/a><\/em> by Paul Arden<\/p>\n<p><em><a href=\"https:\/\/www.amazon.com\/Growing-Business-Handbook-Inspiration-Entrepreneurs\/dp\/0749455489\/ref=sr_1_1?dchild=1&amp;amp;keywords=The+Growing+Business+Handbook+by+Adam+Jolly&amp;amp;qid=1597633478&amp;amp;s=books&amp;amp;sr=1-1&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=4b9a2c706c7f747c4f6e67cbc6468ae5&amp;camp=1789&amp;creative=9325\">The Growing Business Handbook<\/a><\/em> by Adam Jolly<\/p>\n<p><em><a href=\"https:\/\/www.amazon.com\/Art-War-Sun-Tzu\/dp\/1599869772\/ref=sr_1_1?crid=2KUBAUP1H9X9O&amp;amp;dchild=1&amp;amp;keywords=the+art+of+war+by+sun+tzu&amp;amp;qid=1597633389&amp;amp;s=books&amp;amp;sprefix=The+Art+of+War+by+Sun+Tzu%2Cstripbooks-intl-ship%2C376&amp;amp;sr=1-1&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=fd0e134b0aa4711d99b3f557a5f9a54c&amp;camp=1789&amp;creative=9325\">The Art of War<\/a><\/em> by Sun Tzu<\/p>\n<p><em><a href=\"https:\/\/www.amazon.com\/Prince-Nicolo-Machiavelli-dp-1707543364\/dp\/1707543364\/ref=mt_other?_encoding=UTF8&amp;amp;me=&amp;amp;qid=1597633331&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=5fee48e4935ab37ab68d53612bcefa9a&amp;camp=1789&amp;creative=9325\">The Prince<\/a><\/em> by Nicolo Machiavelli<\/p>\n<p><em><a href=\"https:\/\/www.amazon.com\/Myth-Revisited-Small-Businesses-About\/dp\/0887307280\/ref=sr_1_1?crid=219QG53XEV70G&amp;amp;dchild=1&amp;amp;keywords=the+e-myth+revisited+by+michael+e.+gerber&amp;amp;qid=1597633271&amp;amp;s=books&amp;amp;sprefix=The+E-Myth+Revisited+by+Michael+E.+Gerber%2Cstripbooks-intl-ship%2C836&amp;amp;sr=1-1&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=ebf583444d3ce1756072ebb9202da647&amp;camp=1789&amp;creative=9325\">The E-Myth Revisited<\/a><\/em> by Michael E. Gerber<\/p>\n<p><em><a href=\"https:\/\/www.amazon.com\/Think-Grow-Rich-Landmark-Bestseller\/dp\/1585424331\/ref=sr_1_1?crid=3TKPI9R74DRLK&amp;amp;dchild=1&amp;amp;keywords=think+and+grow+rich+by+napolean+hill&amp;amp;qid=1597633206&amp;amp;s=books&amp;amp;sprefix=Think+and+Grow+Rich+by+Napolean+Hill%2Cstripbooks-intl-ship%2C808&amp;amp;sr=1-1&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=0db131f7d07445f2fdb77c32cacd4468&amp;camp=1789&amp;creative=9325\">Think and Grow Rich<\/a><\/em> by Napolean Hill<\/p>\n<p><em><a href=\"https:\/\/www.amazon.com\/Good-Leaders-Ask-Great-Questions\/dp\/145554809X\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;amp;qid=1597633136&amp;amp;sr=1-1&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=a23daaeaef648c8d82a1e0ee56cd5fe9&amp;camp=1789&amp;creative=9325\">Good Leaders Ask Great Questions<\/a><\/em> by John C Maxwell<\/p>\n<p><em><a href=\"https:\/\/www.amazon.com\/Eat-People-Unapologetic-Game-Changing-Entrepreneurs\/dp\/1591845424\/ref=sr_1_1?dchild=1&amp;amp;keywords=Eat+People%3A+And+Other+Unapologetic+Rules+for+Game-Changing+Entrepreneurs+by+Andy+Kessler&amp;amp;qid=1597633081&amp;amp;s=books&amp;amp;sr=1-1&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=f04f82a0ad2349c7c459af8b4fd62a92&amp;camp=1789&amp;creative=9325\">Eat People: And Other Unapologetic Rules for Game-Changing Entrepreneurs<\/a><\/em> by Andy Kessler<\/p>\n<p><em><a href=\"https:\/\/www.amazon.com\/Anything-You-Want-Derek-Sivers\/dp\/0241209048\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;amp;qid=1597633011&amp;amp;sr=1-1&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=6309dde3685438f4b0aee98a1e27fb84&amp;camp=1789&amp;creative=9325\">Anything You Want: 40 Lessons for a New Kind of Entrepreneur<\/a><\/em> by Derek Sivers<\/p>\n<h3>Marketing theory<\/h3>\n<p><em><a href=\"https:\/\/www.amazon.com\/Long-Tail-Future-Business-Selling\/dp\/1401308600\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;amp;qid=1597632935&amp;amp;sr=1-1&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=e85e4bf0a1520863e25a3f15869f29df&amp;camp=1789&amp;creative=9325\">The Long Tail<\/a><\/em> by Chris Anderson<\/p>\n<p><em><a href=\"https:\/\/www.amazon.com\/UnMarketing-Everything-Changed-Nothing-Different\/dp\/1119335000\/ref=sr_1_1?crid=37M8VNS6PVNZ2&amp;amp;dchild=1&amp;amp;keywords=unmarketing+by+scott+stratten&amp;amp;qid=1597632859&amp;amp;s=books&amp;amp;sprefix=UnMarketing+by+Scott+Stratten%2Cstripbooks-intl-ship%2C797&amp;amp;sr=1-1&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=f510817ccc5a369bceeb8d7f370993e8&amp;camp=1789&amp;creative=9325\">UnMarketing<\/a><\/em> by Scott Stratten<\/p>\n<p><em><a href=\"https:\/\/www.amazon.com\/Made-Stick-Ideas-Others-Unstuck\/dp\/009950569X\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;amp;qid=1597632804&amp;amp;sr=1-1&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=f4ba7de7d0e09d21d3ba4002ce891e72&amp;camp=1789&amp;creative=9325\">Made to Stick<\/a><\/em> by Chip and Dan Heath<\/p>\n<p><em><a href=\"https:\/\/www.amazon.com\/Influence-Psychology-Persuasion-Robert-Cialdini\/dp\/006124189X\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;amp;qid=1597632722&amp;amp;sr=1-1&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=a946553b744dc241c0b3ad81b6f3c499&amp;camp=1789&amp;creative=9325\">Influence<\/a><\/em> by Robert Cialdini<\/p>\n<p>Is there a book you&#8217;re suprised hasn&#8217;t yet been recommended? Why not add it in the comments&#8230;<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recording the eCommerce MasterPlan podcast and chatting with our guests is an endless pleasure for me &#8211; it&#8217;s always interesting, and there&#8217;s always a surprise and a few new nuggets of information. One of the biggest surprises of the 6 months of interviewing was the wide range of books that our guests recommended. Only 3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[606],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Books Recommended by our 2015 Podcast Guests - eCommerce MasterPlan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecommercemasterplan.com\/books-recommended-by-our-2015-podcast-guests\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Books Recommended by our 2015 Podcast Guests - eCommerce MasterPlan\" \/>\n<meta property=\"og:description\" content=\"Recording the eCommerce MasterPlan podcast and chatting with our guests is an endless pleasure for me &#8211; it&#8217;s always interesting, and there&#8217;s always a surprise and a few new nuggets of information. One of the biggest surprises of the 6 months of interviewing was the wide range of books that our guests recommended. 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