{"id":6285,"date":"2015-12-29T13:51:34","date_gmt":"2015-12-29T13:51:34","guid":{"rendered":"http:\/\/ecommercemasterplan.com\/?p=6285"},"modified":"2022-08-25T16:46:26","modified_gmt":"2022-08-25T15:46:26","slug":"ecommerce-start-up-tips-from-our-2015-podcast-guests","status":"publish","type":"post","link":"https:\/\/ecommercemasterplan.com\/ecommerce-start-up-tips-from-our-2015-podcast-guests\/","title":{"rendered":"eCommerce Start up Tips from our 2015 Podcast Guests"},"content":{"rendered":"<p>Whilst preparing the <a href=\"http:\/\/ecommercemasterplan.com\/2015highlights1\/\">2015 Highlights shows<\/a> I realised just how good our interviewees eCommerce Start Up Tips were &#8211; so I thought I&#8217;d compile them into a blog post for you all.<\/p>\n<p>These are mainly useful for someone starting their eCommerce business &#8211; but, there&#8217;s a lot we can all learn from this sage advice!<\/p>\n<p>I ask each guest for their Start Up Top Tip:<\/p>\n<blockquote><p>If you met someone this weekend who is thinking of starting an eCommerce business what would be your first tip for them?<\/p><\/blockquote>\n<p>Follow the links if you want to hear the advice being discussed in more detail.<\/p>\n<p><!--more--><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-6343\" src=\"http:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2015\/12\/2015-top-start-up-blog.png\" alt=\"2015 top start up blog\" width=\"380\" height=\"380\" srcset=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2015\/12\/2015-top-start-up-blog.png 380w, https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2015\/12\/2015-top-start-up-blog-150x150.png 150w, https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2015\/12\/2015-top-start-up-blog-300x300.png 300w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/>Don&#8217;t go it alone:<\/h2>\n<ul>\n<li>Andrew from <a href=\"http:\/\/ecommercemasterplan.com\/allergy-best-buys-andrew-wilson\/\" target=\"_blank\" rel=\"noopener noreferrer\">Allergy Best Buys<\/a>:<br \/>\n&#8220;Make friends with people who\u2019ve done it. OR hire a good consultant. Will save you thousands! Just get out to some eCommerce events to meet some \u2013 the Direct Commerce Association is a great place to start in the UK.&#8221;<\/li>\n<li>Eric from <a href=\"http:\/\/ecommercemasterplan.com\/beardbrand-eric-bandholz\/\" target=\"_blank\" rel=\"noopener noreferrer\">Beardbrand<\/a>:<br \/>\n&#8220;Finding the right team! Business can be lonely and it is important to surround yourself with people who are philosophically aligned.&#8221;<\/li>\n<\/ul>\n<h2>It&#8217;s all about the customer (and the product is important too):<\/h2>\n<ul>\n<li>Martin from <a href=\"http:\/\/ecommercemasterplan.com\/muck-munchers-martin-harvey\/\" target=\"_blank\" rel=\"noopener noreferrer\">Muck Munchers<\/a>:<br \/>\n&#8220;Number 1 \u2013 look at your product, is it superior? is it niche? does it truely outperform? at least in some areas.<br \/>\nNumber 2 \u2013 make sure you have a route to market for it&#8221;<\/li>\n<li>Hilary from <a href=\"http:\/\/ecommercemasterplan.com\/ecco-hilary-fletcher\/\" target=\"_blank\" rel=\"noopener noreferrer\">ECCO<\/a>:<br \/>\n&#8220;Clearly define your customer<br \/>\nIf you\u2019re selling a product \u2013 trial it on Amazon or eBay first to see if anyone wants it&#8221;<\/li>\n<li>Andy from <a href=\"http:\/\/ecommercemasterplan.com\/home-leisure-direct-andy-beresford\/\" target=\"_blank\" rel=\"noopener noreferrer\">Home Leisure Direct<\/a>:<br \/>\n&#8220;Tighten your product range. Sell a clear niche rage of products, and one that excites you<br \/>\nFind the right customer segment to target&#8221;<\/li>\n<li>John from <a href=\"http:\/\/ecommercemasterplan.com\/beads-direct-john-leach\/\" target=\"_blank\" rel=\"noopener noreferrer\">Beads Direct<\/a>:<br \/>\n&#8220;Understand the market you are going into. Do as much pre-launch research as possible. What does your customer want?&#8221;<\/li>\n<li>Katherine from <a href=\"http:\/\/ecommercemasterplan.com\/plums-lingerie-katherine-salt\/\" target=\"_blank\" rel=\"noopener noreferrer\">Plums Lingerie<\/a>:<br \/>\n&#8220;Pick your product very carefully. Keep it simple, you don\u2019t need 100s of lines, avoid lots of sizing!&#8221;<\/li>\n<li>Sebastian from <a href=\"http:\/\/ecommercemasterplan.com\/honeytree-bespoke-sebastian-galbraith-helps\/\" target=\"_blank\" rel=\"noopener noreferrer\">HoneyTree<\/a>:<br \/>\n&#8220;Now-a-days the website platforms are so strong you need to find another barrier against new entrants and competitors so\u2026 you must make your product and service great&#8221;<\/li>\n<li>Dave from <a href=\"http:\/\/ecommercemasterplan.com\/lick-my-dips-dave-rotheroe\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lick My Dip<\/a>:<br \/>\n&#8220;Find a niche<br \/>\nStart to build a community<br \/>\nBuild a relationship with suppliers&#8221;<\/li>\n<li>Dorin from <a href=\"http:\/\/ecommercemasterplan.com\/bursa-de-anvelope-dorin-parnica\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bursa de Anvelope<\/a>:<br \/>\n&#8220;I hope you know your product&#8221;<\/li>\n<li>Tom from <a href=\"http:\/\/ecommercemasterplan.com\/goodbye-crutches-tom-schwab\/\" target=\"_blank\" rel=\"noopener noreferrer\">Goodbye Crutches<\/a>:<br \/>\n&#8220;Define your customers from the beginning \u2013 know who you want to serve.&#8221;<\/li>\n<\/ul>\n<h2>Brand and Design:<\/h2>\n<ul>\n<li>Judi from <a href=\"http:\/\/ecommercemasterplan.com\/mannequin-madnesss-judi-townsend\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mannequin Madness<\/a>:<br \/>\n&#8220;Look at the eCommerce sites you like to shop at, and see what they do that you really like. Your website will need to speak to your brand.<br \/>\nMake sure you choose the right eCommerce platform to start on. Really do your due diligence on the functionality and the back end.&#8221;<\/li>\n<li>William of <a href=\"http:\/\/ecommercemasterplan.com\/maxwell-scott-bags-william-forshaw\/\" target=\"_blank\" rel=\"noopener noreferrer\">Maxwell Scott Bags<\/a>:<br \/>\n&#8220;Invest in your brand<br \/>\nResearch your target market&#8221;<\/li>\n<\/ul>\n<h2>Practical Tips:<\/h2>\n<ul>\n<li>Linda from <a href=\"http:\/\/ecommercemasterplan.com\/sugru-linda-muck\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sugru<\/a>:<br \/>\n&#8220;Get the analytics in place right from the start, so you have the data you need in the future&#8221;<\/li>\n<li>Zak from <a href=\"http:\/\/ecommercemasterplan.com\/prezzybox-zak-edwards\/\" target=\"_blank\" rel=\"noopener noreferrer\">Prezzybox<\/a>:<br \/>\n&#8220;Have a plan.<br \/>\nDon\u2019t be afraid to outsource.<br \/>\nUse as many of the free\/cheap tools as you can before starting to spend.&#8221;<\/li>\n<li>Phil from <a href=\"http:\/\/ecommercemasterplan.com\/guthy-renker-phil-haslam\/\" target=\"_blank\" rel=\"noopener noreferrer\">Guthy Renker<\/a>:<br \/>\n&#8220;Start small &amp; measure<br \/>\ngive yourself a chance to deliver to the customer, and measure the effectiveness of every marketing method. Then you\u2019ll know how to grow.&#8221;<\/li>\n<li>James from <a href=\"http:\/\/ecommercemasterplan.com\/the-pyjama-store-james-riggs\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Pyjama Store<\/a>:<br \/>\n&#8220;Don\u2019t buy too much stock to start with \u2013 buy in accordance with the momentum of the business<br \/>\nGet an accountant&#8221;<\/li>\n<li>Pascal from <a href=\"http:\/\/ecommercemasterplan.com\/electric-tobacconist-pascal-culverhouse\/\" target=\"_blank\" rel=\"noopener noreferrer\">Electric Tobacconist<\/a>:<br \/>\n&#8220;Research and learn about all aspects of how your website works. Search, content, social media, etc so that you understand the lingo to better run your team and business.&#8221;<\/li>\n<li>Sue from <a href=\"http:\/\/ecommercemasterplan.com\/blacker-yarns-sue-blacker\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blacker Yarns<\/a>:<br \/>\n&#8220;Research your market&#8221;<\/li>\n<li>Bonnie from <a href=\"http:\/\/ecommercemasterplan.com\/miso-tasty-bonnie-chung\/\" target=\"_blank\" rel=\"noopener noreferrer\">Miso Tasty<\/a>:<br \/>\n&#8220;Design your delivery process and test it to make sure the customer will get a great service and experience.&#8221;<\/li>\n<li>Rohan from <a href=\"http:\/\/ecommercemasterplan.com\/wet-shave-club-rohan-gilkes\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wet Shave Club<\/a>:<br \/>\n&#8220;Is what you\u2019re selling something someone else is making a lot of money selling already? If not, don\u2019t do it.&#8221;<\/li>\n<li>Kritika from <a href=\"http:\/\/ecommercemasterplan.com\/myartgallery-ie-kritika-ashok\/\" target=\"_blank\" rel=\"noopener noreferrer\">MyArtGallery<\/a>:<br \/>\n&#8220;Focus on the core \u2013 keep your website simple, and get selling&#8221;<\/li>\n<\/ul>\n<h2>Just do it!<\/h2>\n<ul>\n<li>Val from <a href=\"http:\/\/ecommercemasterplan.com\/lifestyle-labs-valerian-voegele\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lifestyle Labs<\/a>:<br \/>\n&#8220;Just Do It<br \/>\nif you know it makes sense, just get on with it \u2013 no beta, no testing, just go for it&#8221;<\/li>\n<li>Alex from <a href=\"http:\/\/ecommercemasterplan.com\/serious-readers-alex-pratt\/\" target=\"_blank\" rel=\"noopener noreferrer\">Serious Readers<\/a>:<br \/>\n&#8220;Work out if an idea is an opportunity by getting it out early and if it gets traction it is likely to be an opportunity.&#8221;<\/li>\n<\/ul>\n<p>If you\u2019d like to hear the latest recommendations from our guests \u2013 then just visit our <a href=\"http:\/\/ecommercemasterplan.com\/podcast\/\" target=\"_blank\" rel=\"noopener noreferrer\">podcast page<\/a> to listen right now, or find out how to subscribe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whilst preparing the 2015 Highlights shows I realised just how good our interviewees eCommerce Start Up Tips were &#8211; so I thought I&#8217;d compile them into a blog post for you all. These are mainly useful for someone starting their eCommerce business &#8211; but, there&#8217;s a lot we can all learn from this sage advice! [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[522,568],"tags":[616],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eCommerce Start up Tips from our 2015 Podcast Guests - eCommerce MasterPlan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecommercemasterplan.com\/ecommerce-start-up-tips-from-our-2015-podcast-guests\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eCommerce Start up Tips from our 2015 Podcast Guests - eCommerce MasterPlan\" \/>\n<meta property=\"og:description\" content=\"Whilst preparing the 2015 Highlights shows I realised just how good our interviewees eCommerce Start Up Tips were &#8211; so I thought I&#8217;d compile them into a blog post for you all. 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These are mainly useful for someone starting their eCommerce business &#8211; but, there&#8217;s a lot we can all learn from this sage advice! 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