{"id":5361,"date":"2014-10-30T13:08:11","date_gmt":"2014-10-30T13:08:11","guid":{"rendered":"http:\/\/ecommercemasterplan.com\/?p=5361"},"modified":"2016-11-16T16:14:07","modified_gmt":"2016-11-16T16:14:07","slug":"5-tips-convince-customers-buy-website","status":"publish","type":"post","link":"https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/","title":{"rendered":"5 Tips to Convince Customers to Buy from your Website"},"content":{"rendered":"

Time and time again surveys show that a top reason people don’t buy online is a fear of the security of their details.<\/p>\n

There are a number of simple things you can do to improve how secure visitors to site think it is, the more they trust you and your website the more likely they are to buy:<\/p>\n

<\/p>\n

    \n
  1. Make sure your checkout is secure (https, little padlock in the bottom of the browser)<\/li>\n
  2. Make sure your Ts & Cs \/ Privacy Policy details both how secure you are, AND how you will be using & storing the customers data (this information is legally required)<\/li>\n
  3. Make sure your Ts & Cs \/ Privacy Policy are easy to find – if customers have to struggle to find this information they’re going to assume you have something to hide<\/li>\n
  4. Clear delivery and returns processes will also help<\/li>\n
  5. Include any security logos you are entitled to use within your checkout pages AND prominently on the homepage AND on every page of the site (even if it’s just in the footer it will help)
    \nThese logos could include credit card logos, verisign, commidor, protx, worldpay, paypal etc etc – the added benefit of several of these is that it also lets the customer know that they can pay you in the way they want to<\/li>\n<\/ol>\n

    Many of these are simple and easy to implement, and will have a tangible impact on your site’s performance.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Time and time again surveys show that a top reason people don’t buy online is a fear of the security of their details. There are a number of simple things you can do to improve how secure visitors to site think it is, the more they trust you and your website the more likely they […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[568],"tags":[256,494],"yoast_head":"\n5 Tips to Convince Customers to Buy from your Website - eCommerce MasterPlan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips to Convince Customers to Buy from your Website - eCommerce MasterPlan\" \/>\n<meta property=\"og:description\" content=\"Time and time again surveys show that a top reason people don’t buy online is a fear of the security of their details. There are a number of simple things you can do to improve how secure visitors to site think it is, the more they trust you and your website the more likely they […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/\" \/>\n<meta property=\"og:site_name\" content=\"eCommerce MasterPlan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ecommercemasterplan\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/chloe.thomas.ecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-30T13:08:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-16T16:14:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2014\/07\/word_250_ECommerce-MasterPlan-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"56\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chlo\u00eb Thomas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@chloe_ecmp\" \/>\n<meta name=\"twitter:site\" content=\"@ecommasterplan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chlo\u00eb Thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/\"},\"author\":{\"name\":\"Chlo\u00eb Thomas\",\"@id\":\"https:\/\/ecommercemasterplan.com\/#\/schema\/person\/e0d7a87633769611bfad77947648865b\"},\"headline\":\"5 Tips to Convince Customers to Buy from your Website\",\"datePublished\":\"2014-10-30T13:08:11+00:00\",\"dateModified\":\"2016-11-16T16:14:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/\"},\"wordCount\":246,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ecommercemasterplan.com\/#organization\"},\"keywords\":[\"conversion rate optimisation\",\"cro\"],\"articleSection\":[\"eCommerce Updates\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/\",\"url\":\"https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/\",\"name\":\"5 Tips to Convince Customers to Buy from your Website - eCommerce MasterPlan\",\"isPartOf\":{\"@id\":\"https:\/\/ecommercemasterplan.com\/#website\"},\"datePublished\":\"2014-10-30T13:08:11+00:00\",\"dateModified\":\"2016-11-16T16:14:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ecommercemasterplan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Tips to Convince Customers to Buy from your Website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ecommercemasterplan.com\/#website\",\"url\":\"https:\/\/ecommercemasterplan.com\/\",\"name\":\"eCommerce MasterPlan\",\"description\":\"podcast, books, courses, advice and help\",\"publisher\":{\"@id\":\"https:\/\/ecommercemasterplan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ecommercemasterplan.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ecommercemasterplan.com\/#organization\",\"name\":\"eCommerce MasterPlan\",\"url\":\"https:\/\/ecommercemasterplan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ecommercemasterplan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2019\/11\/ecommerce400.png\",\"contentUrl\":\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2019\/11\/ecommerce400.png\",\"width\":400,\"height\":400,\"caption\":\"eCommerce MasterPlan\"},\"image\":{\"@id\":\"https:\/\/ecommercemasterplan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ecommercemasterplan\",\"https:\/\/x.com\/ecommasterplan\",\"https:\/\/www.linkedin.com\/company\/2902260\",\"https:\/\/www.pinterest.com\/ChloeThomasECMP\/\",\"https:\/\/www.youtube.com\/user\/eCommerceMasterPlan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ecommercemasterplan.com\/#\/schema\/person\/e0d7a87633769611bfad77947648865b\",\"name\":\"Chlo\u00eb Thomas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ecommercemasterplan.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4abd7a86ef5ee98fef0b0e57cd0cb303?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4abd7a86ef5ee98fef0b0e57cd0cb303?s=96&d=mm&r=g\",\"caption\":\"Chlo\u00eb Thomas\"},\"sameAs\":[\"http:\/\/www.facebook.com\/chloe.thomas.ecommerce\",\"https:\/\/x.com\/chloe_ecmp\"],\"url\":\"https:\/\/ecommercemasterplan.com\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Tips to Convince Customers to Buy from your Website - eCommerce MasterPlan","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/","og_locale":"en_US","og_type":"article","og_title":"5 Tips to Convince Customers to Buy from your Website - eCommerce MasterPlan","og_description":"Time and time again surveys show that a top reason people don’t buy online is a fear of the security of their details. There are a number of simple things you can do to improve how secure visitors to site think it is, the more they trust you and your website the more likely they […]","og_url":"https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/","og_site_name":"eCommerce MasterPlan","article_publisher":"https:\/\/www.facebook.com\/ecommercemasterplan","article_author":"http:\/\/www.facebook.com\/chloe.thomas.ecommerce","article_published_time":"2014-10-30T13:08:11+00:00","article_modified_time":"2016-11-16T16:14:07+00:00","og_image":[{"width":250,"height":56,"url":"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2014\/07\/word_250_ECommerce-MasterPlan-logo.png","type":"image\/png"}],"author":"Chlo\u00eb Thomas","twitter_card":"summary_large_image","twitter_creator":"@chloe_ecmp","twitter_site":"@ecommasterplan","twitter_misc":{"Written by":"Chlo\u00eb Thomas","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/#article","isPartOf":{"@id":"https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/"},"author":{"name":"Chlo\u00eb Thomas","@id":"https:\/\/ecommercemasterplan.com\/#\/schema\/person\/e0d7a87633769611bfad77947648865b"},"headline":"5 Tips to Convince Customers to Buy from your Website","datePublished":"2014-10-30T13:08:11+00:00","dateModified":"2016-11-16T16:14:07+00:00","mainEntityOfPage":{"@id":"https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/"},"wordCount":246,"commentCount":0,"publisher":{"@id":"https:\/\/ecommercemasterplan.com\/#organization"},"keywords":["conversion rate optimisation","cro"],"articleSection":["eCommerce Updates"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/","url":"https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/","name":"5 Tips to Convince Customers to Buy from your Website - eCommerce MasterPlan","isPartOf":{"@id":"https:\/\/ecommercemasterplan.com\/#website"},"datePublished":"2014-10-30T13:08:11+00:00","dateModified":"2016-11-16T16:14:07+00:00","breadcrumb":{"@id":"https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ecommercemasterplan.com\/5-tips-convince-customers-buy-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ecommercemasterplan.com\/"},{"@type":"ListItem","position":2,"name":"5 Tips to Convince Customers to Buy from your Website"}]},{"@type":"WebSite","@id":"https:\/\/ecommercemasterplan.com\/#website","url":"https:\/\/ecommercemasterplan.com\/","name":"eCommerce MasterPlan","description":"podcast, books, courses, advice and help","publisher":{"@id":"https:\/\/ecommercemasterplan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ecommercemasterplan.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ecommercemasterplan.com\/#organization","name":"eCommerce MasterPlan","url":"https:\/\/ecommercemasterplan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ecommercemasterplan.com\/#\/schema\/logo\/image\/","url":"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2019\/11\/ecommerce400.png","contentUrl":"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2019\/11\/ecommerce400.png","width":400,"height":400,"caption":"eCommerce MasterPlan"},"image":{"@id":"https:\/\/ecommercemasterplan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ecommercemasterplan","https:\/\/x.com\/ecommasterplan","https:\/\/www.linkedin.com\/company\/2902260","https:\/\/www.pinterest.com\/ChloeThomasECMP\/","https:\/\/www.youtube.com\/user\/eCommerceMasterPlan"]},{"@type":"Person","@id":"https:\/\/ecommercemasterplan.com\/#\/schema\/person\/e0d7a87633769611bfad77947648865b","name":"Chlo\u00eb Thomas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ecommercemasterplan.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4abd7a86ef5ee98fef0b0e57cd0cb303?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4abd7a86ef5ee98fef0b0e57cd0cb303?s=96&d=mm&r=g","caption":"Chlo\u00eb Thomas"},"sameAs":["http:\/\/www.facebook.com\/chloe.thomas.ecommerce","https:\/\/x.com\/chloe_ecmp"],"url":"https:\/\/ecommercemasterplan.com\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/ecommercemasterplan.com\/wp-json\/wp\/v2\/posts\/5361"}],"collection":[{"href":"https:\/\/ecommercemasterplan.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommercemasterplan.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommercemasterplan.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommercemasterplan.com\/wp-json\/wp\/v2\/comments?post=5361"}],"version-history":[{"count":0,"href":"https:\/\/ecommercemasterplan.com\/wp-json\/wp\/v2\/posts\/5361\/revisions"}],"wp:attachment":[{"href":"https:\/\/ecommercemasterplan.com\/wp-json\/wp\/v2\/media?parent=5361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommercemasterplan.com\/wp-json\/wp\/v2\/categories?post=5361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommercemasterplan.com\/wp-json\/wp\/v2\/tags?post=5361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}