{"id":5290,"date":"2014-10-07T14:37:21","date_gmt":"2014-10-07T13:37:21","guid":{"rendered":"http:\/\/ecommercemasterplan.com\/?p=5290"},"modified":"2014-09-29T13:34:41","modified_gmt":"2014-09-29T12:34:41","slug":"away-ecommerce-infographic","status":"publish","type":"post","link":"https:\/\/ecommercemasterplan.com\/away-ecommerce-infographic\/","title":{"rendered":"Up, up, and away! [eCommerce Infographic]"},"content":{"rendered":"

Pricing is a hugely important decision. Get it right and the product will fly off the shelves, get it wrong and you risk alienating customers.<\/p>\n

<\/p>\n

This infographic explains just how to think through your pricing decisions. Including supply vs demand, and key added value options (all about Delivery!<\/a>).<\/p>\n

It also explains the key pricing strategies.<\/p>\n

\"Up<\/a><\/p>\n

See this on our Pinterest account<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pricing is a hugely important decision. Get it right and the product will fly off the shelves, get it wrong and you risk alienating customers.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[486,234],"yoast_head":"\nUp, up, and away! [eCommerce Infographic] - eCommerce MasterPlan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecommercemasterplan.com\/away-ecommerce-infographic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Up, up, and away! [eCommerce Infographic] - eCommerce MasterPlan\" \/>\n<meta property=\"og:description\" content=\"Pricing is a hugely important decision. Get it right and the product will fly off the shelves, get it wrong and you risk alienating customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ecommercemasterplan.com\/away-ecommerce-infographic\/\" \/>\n<meta property=\"og:site_name\" content=\"eCommerce MasterPlan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ecommercemasterplan\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/chloe.thomas.ecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-07T13:37:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-09-29T12:34:41+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2014\/09\/Up-and-Away1500.jpg\" \/>\n<meta name=\"author\" content=\"Chlo\u00eb Thomas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@chloe_ecmp\" \/>\n<meta name=\"twitter:site\" content=\"@ecommasterplan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chlo\u00eb Thomas\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ecommercemasterplan.com\/away-ecommerce-infographic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ecommercemasterplan.com\/away-ecommerce-infographic\/\"},\"author\":{\"name\":\"Chlo\u00eb Thomas\",\"@id\":\"https:\/\/ecommercemasterplan.com\/#\/schema\/person\/e0d7a87633769611bfad77947648865b\"},\"headline\":\"Up, up, and away! 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