{"id":32211,"date":"2024-07-01T01:15:00","date_gmt":"2024-07-01T00:15:00","guid":{"rendered":"https:\/\/ecommercemasterplan.com\/?p=32211"},"modified":"2024-06-19T23:23:41","modified_gmt":"2024-06-19T22:23:41","slug":"rapscallion-soda-podcast","status":"publish","type":"post","link":"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/","title":{"rendered":"Growth Lessons in the Beverage Industry with Rapscallion Soda\u2019s Gregor Leckie\u00a0(episode 497)"},"content":{"rendered":"\n<p>Gregor Leckie is the founder and managing director of Rapscallion Soda. Founded in 2018, they\u2019ve shipped over three quarters of a million cans! Selling via their DTC <a href=\"https:\/\/ecommercemasterplan.com\/podcast-interviews-shopify-store-owners\/\" data-type=\"link\" data-id=\"https:\/\/ecommercemasterplan.com\/podcast-interviews-shopify-store-owners\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a> store and B2B Shopify trade site, they\u2019re now doing over 1,000 orders a month.&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2024\/07\/EM497-Landscape.png\" alt=\"Gregor Leckie Rapscallion Soda on eCommerce MasterPlan Podcast\" class=\"wp-image-32215\" srcset=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2024\/07\/EM497-Landscape.png 1024w, https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2024\/07\/EM497-Landscape-300x150.png 300w, https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2024\/07\/EM497-Landscape-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Listen now for free:<\/h3>\n\n\n\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow: hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"https:\/\/player.captivate.fm\/episode\/4b395bd7-faeb-4916-a46e-c4cba7f924bf\"><\/iframe><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Subscribe on your Favourite Podcast App<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\" style=\"padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/apple.co\/3jvMzGu\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"40\" src=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2020\/07\/A-Apple-badge-165.png\" alt=\"Listen on Apple Podcasts\" class=\"wp-image-16284\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/open.spotify.com\/show\/3ka4BlUvRxYZgcA8dElQW3\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"40\" src=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2020\/07\/A-Spotify_Logo_RGB_Green-40-high.png\" alt=\"Listen on Spotify\" class=\"wp-image-16283\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vZWNvbW1lcmNlLW1hc3RlcnBsYW4v\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"42\" src=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2020\/07\/A-google_podcasts_badge-165.png\" alt=\"Listen on Google Podcasts\" class=\"wp-image-16285\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Dive in:&nbsp;<\/h3>\n\n\n\n<p>[03:32] Transitioned from wholesale to digital, achieved growth.&nbsp;<br>[08:06] Passionate about nose-to-tail, from fruit.&nbsp;<br>[11:59] Efficient facility for long-term, sustainable operations.&nbsp;<br>[13:39] Improving soft drink production for environment.&nbsp;<br>[17:31] Business prioritizes transparency, seeks customer understanding.&nbsp;<br>[21:24] Scotland&#8217;s diverse producers, plans for Scottish citrus.&nbsp;<br>[22:52] Listen to Gregor\u2019s Top Tips!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Adaptability in Business Strategy&nbsp;<\/h2>\n\n\n\n<p>Businesses must be flexible and ready to adapt their strategies in response to changing market conditions. This agility can turn potential setbacks into opportunities for growth and expansion. Gregor\u2019s decision to shift Rapscallion Soda from a predominantly wholesale model to a DTC eCommerce model during the pandemic showcases the importance of being able to adapt. When the pandemic hit and wholesale clients disappeared overnight, Gregor shifted his business online, which led to significant growth.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sustainability as a Core Business Principle&nbsp;<\/h2>\n\n\n\n<p>Integrating sustainability into the core of your business operations can lead to long-term benefits, including cost savings, brand differentiation, and customer loyalty. It&#8217;s about making smart, efficient choices that are good for the business and the environment. But Gregor says sustainability is not just a marketing tool. It\u2019s an integral part of Rapscallion Soda\u2019s business model. The company\u2019s commitment to using fresh, local ingredients, minimizing waste, and investing in renewable energy and innovative processes highlights how sustainability can drive efficiency and economic sense.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Direct Relationships with Suppliers and Customers&nbsp;<\/h2>\n\n\n\n<p>Developing direct and transparent relationships with suppliers and customers can enhance product quality and build strong brand loyalty. This approach ensures that the business supports its local community and creates products that resonate deeply with consumers. Rapscallion Soda\u2019s strategy involves building direct relationships with farmers and customers. This transparency and authenticity create a strong brand identity and trust among consumers. The company\u2019s seasonal and single-origin products reflect its commitment to quality and its close ties with local growers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Innovation in Production Processes&nbsp;<\/h2>\n\n\n\n<p>Investing in innovative production processes can lead to unique product offerings and operational efficiencies. This differentiation can help a business stand out in a crowded market and meet its sustainability objectives. The development of their own production facility and innovative techniques are key aspects of Rapscallion Soda\u2019s operations. This innovation not only supports their sustainability goals but also sets them apart in the market.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Effective Use of Limited Edition and Seasonal Products&nbsp;<\/h2>\n\n\n\n<p>Limited edition and seasonal products can be powerful marketing tools that create excitement and demand. By aligning product offerings with seasonal availability, brands can enhance their appeal and encourage repeat purchases. Rapscallion Soda\u2019s strategy of offering seasonal and limited-edition products helps create buzz and urgency among customers. This approach leverages the natural cycle of fruit availability and adds an element of exclusivity to their offerings, driving customer interest and sales.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div id=\"socital-60e5c180cb13de4f990b208f\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">eCommerce Book Top Tip&nbsp;<\/h2>\n\n\n\n<ul>\n<li><em><a href=\"https:\/\/www.amazon.com\/DotCom-Secrets-Underground-Playbook-Growing\/dp\/1630474770\" data-type=\"link\" data-id=\"https:\/\/www.amazon.com\/DotCom-Secrets-Underground-Playbook-Growing\/dp\/1630474770\" target=\"_blank\" rel=\"noreferrer noopener\">DotCom Secrets: The Underground Playbook for Growing Your Company Online<\/a><\/em> by\u202fRussell Brunson<\/li>\n\n\n\n<li><em><a href=\"https:\/\/www.amazon.com\/Hard-Thing-About-Things-Building\/dp\/0062273205\" data-type=\"link\" data-id=\"https:\/\/www.amazon.com\/Hard-Thing-About-Things-Building\/dp\/0062273205\" target=\"_blank\" rel=\"noreferrer noopener\">The Hard Thing About Hard Things: Building a Business When There Are No Easy Answer<\/a><\/em>s by\u202fBen Horowitz<\/li>\n<\/ul>\n\n\n\n<p><strong>eCommerce Traffic Top Tip<\/strong>&nbsp;<\/p>\n\n\n\n<ul>\n<li>Instagram Reels&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Tool Top Tip<\/strong>&nbsp;<\/p>\n\n\n\n<ul>\n<li>Google Workspace and Spaces for collaboration<\/li>\n<\/ul>\n\n\n\n<p><strong>Carbon Top Tip<\/strong>&nbsp;<\/p>\n\n\n\n<ul>\n<li>For Gregor, it\u2019s having control over their facility to reduce their carbon footprint. He adds focusing on waste reduction, renewable energy, and sustainable packaging. He also mentions the use of aluminum cans and scrutinizing fulfillment partners for their eco-credentials. It\u2019s all about achieving efficiency and making environmentally conscious choices throughout the supply chain.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Interview links<\/strong>&nbsp;<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/rapscallionsoda.com\/\" data-type=\"link\" data-id=\"https:\/\/rapscallionsoda.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check out Rapscallion Soda<\/a>\n<ul>\n<li>Enter the code \u201cmasterplan5\u201d for \u00a35 off an order<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/gregor-leckie-386580144\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/gregor-leckie-386580144\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gregor on LinkedIn<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>*Thank you to <a href=\"https:\/\/www.linkedin.com\/in\/adambastock\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/adambastock\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adam Bastock from Small99<\/a> <\/em><em>for the guest introduction!<\/em>&nbsp;<\/p>\n\n\n\n<p><strong>Related Episodes<\/strong>&nbsp;<\/p>\n\n\n\n<ul>\n<li>Discover the perfect DTC Playbook with DTC veteran <a href=\"https:\/\/ecommercemasterplan.com\/dtc-playbook-mike-stevens-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mike Stevens<\/a> (episode 390)<\/li>\n\n\n\n<li>Why Customer Research and a Slow Startup works for Gusto Snacks with <a href=\"https:\/\/ecommercemasterplan.com\/gusto-snacks-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Giuseppe Baidoo<\/a> (episode 409)<\/li>\n\n\n\n<li>How <a href=\"https:\/\/ecommercemasterplan.com\/priory-direct-packaging-bcorp-podcast\/\" data-type=\"link\" data-id=\"https:\/\/ecommercemasterplan.com\/priory-direct-packaging-bcorp-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Priory Direct<\/a> is Changing B2B eCommerce with Sustainable Packaging (episode 482)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Without the sponsors the podcast wouldn\u2019t be possible \u2013 please do check them out: <\/h4>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><a href=\"https:\/\/ecmp.info\/shopify\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2024\/06\/Shopify-300x300-1.png\" alt=\"shopify\" class=\"wp-image-32238\" srcset=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2024\/06\/Shopify-300x300-1.png 300w, https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2024\/06\/Shopify-300x300-1-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p>Shopify recently turned the tables on me, and took me from interviewer to interviewee.<\/p>\n\n\n\n<p>Knowing, as they do, that the most successful retailers today are those that bridge the gap between online and offline and make it a seamless experience, Shopify wanted my thoughts on how to achieve truly connected commerce, particularly in the key areas of local selling, omnichannel selling and cross border selling.<\/p>\n\n\n\n<p>You can read my thoughts, along with other commerce experts from Germany, France, Spain and Italy by <a href=\"https:\/\/ecmp.info\/shopify\" target=\"_blank\" rel=\"noreferrer noopener\">downloading the report<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Full transcript to read &amp; download:<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.dropbox.com\/scl\/fi\/waxqhjehsn4wmae1sqp8z\/eCMP-497-Transcript.pdf?rlkey=syp9fogk2i5ajzsave57jkhog&amp;st=r9tsn5a1&amp;dl=0\" data-type=\"link\" data-id=\"https:\/\/www.dropbox.com\/scl\/fi\/waxqhjehsn4wmae1sqp8z\/eCMP-497-Transcript.pdf?rlkey=syp9fogk2i5ajzsave57jkhog&amp;st=r9tsn5a1&amp;dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Click to access<\/a><\/p>\n\n\n\n<p>Like to be a guest?&nbsp;<a href=\"https:\/\/ecommercemasterplan.com\/guest\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apply Here<\/a>&#8216;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gregor Leckie is the founder and managing director of Rapscallion Soda. Founded in 2018, they\u2019ve shipped over three quarters of a million cans! Selling via their DTC Shopify store and B2B Shopify trade site, they\u2019re now doing over 1,000 orders a month.&nbsp;<\/p>\n","protected":false},"author":8,"featured_media":32215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[989,909,969,522,913],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Growth Lessons in the Beverage Industry with Rapscallion Soda\u2019s Gregor Leckie\u00a0(episode 497) - eCommerce MasterPlan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growth Lessons in the Beverage Industry with Rapscallion Soda\u2019s Gregor Leckie\u00a0(episode 497) - eCommerce MasterPlan\" \/>\n<meta property=\"og:description\" content=\"Gregor Leckie is the founder and managing director of Rapscallion Soda. Founded in 2018, they\u2019ve shipped over three quarters of a million cans! Selling via their DTC Shopify store and B2B Shopify trade site, they\u2019re now doing over 1,000 orders a month.&nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/\" \/>\n<meta property=\"og:site_name\" content=\"eCommerce MasterPlan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ecommercemasterplan\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-01T00:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-19T22:23:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2024\/07\/EM497-Landscape.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"April Buencamino-dy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ecommasterplan\" \/>\n<meta name=\"twitter:site\" content=\"@ecommasterplan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"April Buencamino-dy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/\"},\"author\":{\"name\":\"April Buencamino-dy\",\"@id\":\"https:\/\/ecommercemasterplan.com\/#\/schema\/person\/880a7b03a34327100b91bec38d4562fc\"},\"headline\":\"Growth Lessons in the Beverage Industry with Rapscallion Soda\u2019s Gregor Leckie\u00a0(episode 497)\",\"datePublished\":\"2024-07-01T00:15:00+00:00\",\"dateModified\":\"2024-06-19T22:23:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/\"},\"wordCount\":746,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ecommercemasterplan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2024\/07\/EM497-Landscape.png\",\"articleSection\":[\"2024 Episodes\",\"B2B eCommerce Podcasts\",\"DTC Brands\",\"eCommerce MasterPlan Podcast\",\"Shopify Podcasts\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/\",\"url\":\"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/\",\"name\":\"Growth Lessons in the Beverage Industry with Rapscallion Soda\u2019s Gregor Leckie\u00a0(episode 497) - eCommerce MasterPlan\",\"isPartOf\":{\"@id\":\"https:\/\/ecommercemasterplan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2024\/07\/EM497-Landscape.png\",\"datePublished\":\"2024-07-01T00:15:00+00:00\",\"dateModified\":\"2024-06-19T22:23:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/#primaryimage\",\"url\":\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2024\/07\/EM497-Landscape.png\",\"contentUrl\":\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2024\/07\/EM497-Landscape.png\",\"width\":1024,\"height\":512,\"caption\":\"Gregor Leckie Rapscallion Soda on eCommerce MasterPlan Podcast\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ecommercemasterplan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Growth Lessons in the Beverage Industry with Rapscallion Soda\u2019s Gregor Leckie\u00a0(episode 497)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ecommercemasterplan.com\/#website\",\"url\":\"https:\/\/ecommercemasterplan.com\/\",\"name\":\"eCommerce MasterPlan\",\"description\":\"podcast, books, courses, advice and help\",\"publisher\":{\"@id\":\"https:\/\/ecommercemasterplan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ecommercemasterplan.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ecommercemasterplan.com\/#organization\",\"name\":\"eCommerce MasterPlan\",\"url\":\"https:\/\/ecommercemasterplan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ecommercemasterplan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2019\/11\/ecommerce400.png\",\"contentUrl\":\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2019\/11\/ecommerce400.png\",\"width\":400,\"height\":400,\"caption\":\"eCommerce MasterPlan\"},\"image\":{\"@id\":\"https:\/\/ecommercemasterplan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ecommercemasterplan\",\"https:\/\/x.com\/ecommasterplan\",\"https:\/\/www.linkedin.com\/company\/2902260\",\"https:\/\/www.pinterest.com\/ChloeThomasECMP\/\",\"https:\/\/www.youtube.com\/user\/eCommerceMasterPlan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ecommercemasterplan.com\/#\/schema\/person\/880a7b03a34327100b91bec38d4562fc\",\"name\":\"April Buencamino-dy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ecommercemasterplan.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9fd7059abbaa20bf60f960ea1eb23dbf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9fd7059abbaa20bf60f960ea1eb23dbf?s=96&d=mm&r=g\",\"caption\":\"April Buencamino-dy\"},\"url\":\"https:\/\/ecommercemasterplan.com\/author\/april\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Growth Lessons in the Beverage Industry with Rapscallion Soda\u2019s Gregor Leckie\u00a0(episode 497) - eCommerce MasterPlan","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/","og_locale":"en_US","og_type":"article","og_title":"Growth Lessons in the Beverage Industry with Rapscallion Soda\u2019s Gregor Leckie\u00a0(episode 497) - eCommerce MasterPlan","og_description":"Gregor Leckie is the founder and managing director of Rapscallion Soda. Founded in 2018, they\u2019ve shipped over three quarters of a million cans! Selling via their DTC Shopify store and B2B Shopify trade site, they\u2019re now doing over 1,000 orders a month.&nbsp;","og_url":"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/","og_site_name":"eCommerce MasterPlan","article_publisher":"https:\/\/www.facebook.com\/ecommercemasterplan","article_published_time":"2024-07-01T00:15:00+00:00","article_modified_time":"2024-06-19T22:23:41+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2024\/07\/EM497-Landscape.png","type":"image\/png"}],"author":"April Buencamino-dy","twitter_card":"summary_large_image","twitter_creator":"@ecommasterplan","twitter_site":"@ecommasterplan","twitter_misc":{"Written by":"April Buencamino-dy","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/#article","isPartOf":{"@id":"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/"},"author":{"name":"April Buencamino-dy","@id":"https:\/\/ecommercemasterplan.com\/#\/schema\/person\/880a7b03a34327100b91bec38d4562fc"},"headline":"Growth Lessons in the Beverage Industry with Rapscallion Soda\u2019s Gregor Leckie\u00a0(episode 497)","datePublished":"2024-07-01T00:15:00+00:00","dateModified":"2024-06-19T22:23:41+00:00","mainEntityOfPage":{"@id":"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/"},"wordCount":746,"commentCount":0,"publisher":{"@id":"https:\/\/ecommercemasterplan.com\/#organization"},"image":{"@id":"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/#primaryimage"},"thumbnailUrl":"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2024\/07\/EM497-Landscape.png","articleSection":["2024 Episodes","B2B eCommerce Podcasts","DTC Brands","eCommerce MasterPlan Podcast","Shopify Podcasts"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/","url":"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/","name":"Growth Lessons in the Beverage Industry with Rapscallion Soda\u2019s Gregor Leckie\u00a0(episode 497) - eCommerce MasterPlan","isPartOf":{"@id":"https:\/\/ecommercemasterplan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/#primaryimage"},"image":{"@id":"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/#primaryimage"},"thumbnailUrl":"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2024\/07\/EM497-Landscape.png","datePublished":"2024-07-01T00:15:00+00:00","dateModified":"2024-06-19T22:23:41+00:00","breadcrumb":{"@id":"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/#primaryimage","url":"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2024\/07\/EM497-Landscape.png","contentUrl":"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2024\/07\/EM497-Landscape.png","width":1024,"height":512,"caption":"Gregor Leckie Rapscallion Soda on eCommerce MasterPlan Podcast"},{"@type":"BreadcrumbList","@id":"https:\/\/ecommercemasterplan.com\/rapscallion-soda-podcast\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ecommercemasterplan.com\/"},{"@type":"ListItem","position":2,"name":"Growth Lessons in the Beverage Industry with Rapscallion Soda\u2019s Gregor Leckie\u00a0(episode 497)"}]},{"@type":"WebSite","@id":"https:\/\/ecommercemasterplan.com\/#website","url":"https:\/\/ecommercemasterplan.com\/","name":"eCommerce MasterPlan","description":"podcast, books, courses, advice and help","publisher":{"@id":"https:\/\/ecommercemasterplan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ecommercemasterplan.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ecommercemasterplan.com\/#organization","name":"eCommerce MasterPlan","url":"https:\/\/ecommercemasterplan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ecommercemasterplan.com\/#\/schema\/logo\/image\/","url":"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2019\/11\/ecommerce400.png","contentUrl":"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2019\/11\/ecommerce400.png","width":400,"height":400,"caption":"eCommerce MasterPlan"},"image":{"@id":"https:\/\/ecommercemasterplan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ecommercemasterplan","https:\/\/x.com\/ecommasterplan","https:\/\/www.linkedin.com\/company\/2902260","https:\/\/www.pinterest.com\/ChloeThomasECMP\/","https:\/\/www.youtube.com\/user\/eCommerceMasterPlan"]},{"@type":"Person","@id":"https:\/\/ecommercemasterplan.com\/#\/schema\/person\/880a7b03a34327100b91bec38d4562fc","name":"April Buencamino-dy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ecommercemasterplan.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9fd7059abbaa20bf60f960ea1eb23dbf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9fd7059abbaa20bf60f960ea1eb23dbf?s=96&d=mm&r=g","caption":"April Buencamino-dy"},"url":"https:\/\/ecommercemasterplan.com\/author\/april\/"}]}},"_links":{"self":[{"href":"https:\/\/ecommercemasterplan.com\/wp-json\/wp\/v2\/posts\/32211"}],"collection":[{"href":"https:\/\/ecommercemasterplan.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommercemasterplan.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommercemasterplan.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommercemasterplan.com\/wp-json\/wp\/v2\/comments?post=32211"}],"version-history":[{"count":24,"href":"https:\/\/ecommercemasterplan.com\/wp-json\/wp\/v2\/posts\/32211\/revisions"}],"predecessor-version":[{"id":32240,"href":"https:\/\/ecommercemasterplan.com\/wp-json\/wp\/v2\/posts\/32211\/revisions\/32240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommercemasterplan.com\/wp-json\/wp\/v2\/media\/32215"}],"wp:attachment":[{"href":"https:\/\/ecommercemasterplan.com\/wp-json\/wp\/v2\/media?parent=32211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommercemasterplan.com\/wp-json\/wp\/v2\/categories?post=32211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommercemasterplan.com\/wp-json\/wp\/v2\/tags?post=32211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}