{"id":25343,"date":"2022-01-31T01:00:00","date_gmt":"2022-01-31T01:00:00","guid":{"rendered":"https:\/\/ecommercemasterplan.com\/?p=25343"},"modified":"2022-12-19T04:19:15","modified_gmt":"2022-12-19T04:19:15","slug":"walmart-marketplace-podcast","status":"publish","type":"post","link":"https:\/\/ecommercemasterplan.com\/walmart-marketplace-podcast\/","title":{"rendered":"JGS Walmart Marketplace &#8211; a huge sales opportunity with Ken &#038; David from Firing the Man (episode 371)"},"content":{"rendered":"\n<p>David Schomer &amp; Ken Wilson are the hosts of the Firing the Man podcast, and founders of multiple 6 and 7 figure eCommerce businesses.<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2022\/01\/eCMP371-Landscape.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2022\/01\/eCMP371-Landscape.png\" alt=\"\" class=\"wp-image-25368\" srcset=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2022\/01\/eCMP371-Landscape.png 1024w, https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2022\/01\/eCMP371-Landscape-300x150.png 300w, https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2022\/01\/eCMP371-Landscape-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"listen-now-for-free\">Listen now for free:<\/h2>\n\n\n\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow: hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/player.captivate.fm\/episode\/a2c6aca5-f9e7-492d-8888-a043d5724150\"><\/iframe><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Subscribe on your Favourite Podcast App<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\" style=\"padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/apple.co\/3jvMzGu\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"40\" src=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2020\/07\/A-Apple-badge-165.png\" alt=\"Listen on Apple Podcasts\" class=\"wp-image-16284\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/open.spotify.com\/show\/3ka4BlUvRxYZgcA8dElQW3\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"40\" src=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2020\/07\/A-Spotify_Logo_RGB_Green-40-high.png\" alt=\"Listen on Spotify\" class=\"wp-image-16283\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vZWNvbW1lcmNlLW1hc3RlcnBsYW4v\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"42\" src=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2020\/07\/A-google_podcasts_badge-165.png\" alt=\"Listen on Google Podcasts\" class=\"wp-image-16285\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-ken-and-david\">About Ken And David<\/h2>\n\n\n\n<p>Ken got interested in eCommerce after seeing a YouTube ad of a guy selling an Amazon course. At the time, he was in network engineering but within three months of seeing the ad, he had already started a business. He first went into retail arbitrage, got into wholesaling, and eventually settled in private label.<\/p>\n\n\n\n<p>David used to work for a CPA firm as a consultant, and even though he enjoyed his work, he always knew he wanted to get into business. He started his Amazon account five years ago and has since been selling private label products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-walmart\">Why Walmart?<\/h2>\n\n\n\n<p>David outlines three factors that make selling on the Walmart marketplace an attractive prospect:<\/p>\n\n\n\n<ul><li>There is a much smaller pool of sellers so the competition level is low.<\/li><li>There are over 10,000 Walmart stores worldwide.<\/li><li>In 2021, there was no inventory storage limit, which made selling on <a href=\"https:\/\/www.walmart.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Walmart<\/a> an appealing opportunity.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"who-should-sell-on-walmart\">Who Should Sell On Walmart?<\/h2>\n\n\n\n<p>Ken says if you\u2019re selling a $3,000 product, you might not be a good fit for the Walmart marketplace.<\/p>\n\n\n\n<p>But if you\u2019re selling consumables or items that are under $50, then selling on Walmart provides a very good potential. Additionally, Ken mentions that the online market is like a test bed for the retail shelf space. So if you find products on a Walmart shelf that are similar to yours, then you\u2019re most probably going to be a good fit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"going-global\">Going Global<\/h2>\n\n\n\n<p>The Walmart marketplace is primarily US-centric, but has started to become global by adding non-US international sellers.<\/p>\n\n\n\n<p>And touching on the subject of business growth, Ken says Walmart is going to expand, so you may want to get into the marketplace where there\u2019s most opportunity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-application-process\">The Application Process<\/h2>\n\n\n\n<p>David and Ken give a rundown of the application process and what to expect if you want to get into the Walmart marketplace:<\/p>\n\n\n\n<ul><li>It starts with an online application that takes a few weeks to process. This is part of the barrier to entry that keeps retailers from selling on the platform.<\/li><li>The next step is deciding on your fulfillment process. Options available are doing fulfillment yourself, using 3PLs, or using the Walmart Fulfillments Services (WFS).<ul><li>On Walmart, you want to get the 2-Day Delivery Badge because it can increase conversion rates by up to 50%.<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>David adds that you also have to consider the investment on inventory because you can\u2019t dropship out of your Amazon inventory. He says it\u2019s challenging, but this is also a barrier to entry that can limit the number of competitors you have on the platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"your-walmart-marketplace-checklist\">Your Walmart Marketplace Checklist<\/h2>\n\n\n\n<p>Ken and David created a launch checklist for those who want to get into the Walmart marketplace. It also has a bonus section that covers what happens next after you get throught the basics.<\/p>\n\n\n\n<p><br>Download your copy of the checklist <a href=\"https:\/\/firingtheman.com\/walmart\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div id=\"socital-60e5c180cb13de4f990b208f\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ecommerce-book-top-tip\">eCommerce Book Top Tip <\/h2>\n\n\n\n<ul><li>David: <em><a href=\"https:\/\/www.amazon.com\/4-Hour-Workweek-Expanded-Updated-Cutting-Edge-ebook\/dp\/B002WE46UW\/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=1fd015ea6b81fe5bcfd53e9bd8389453&amp;camp=1789&amp;creative=9325\" target=\"_blank\" rel=\"noreferrer noopener\">The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich<\/a><\/em> by by&nbsp;Timothy Ferriss<\/li><li>Ken: <a href=\"https:\/\/www.amazon.com\/Miracle-Morning-Not-So-Obvious-Guaranteed-Transform-ebook\/dp\/B00AKKS278\/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=&amp;_encoding=UTF8&amp;tag=ecommmaste-20&amp;linkCode=ur2&amp;linkId=948c38fa322b40fa65a71382c4ce9ea5&amp;camp=1789&amp;creative=9325\" target=\"_blank\" rel=\"noreferrer noopener\">The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)<\/a> by by&nbsp;Hal Elrod<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ecommerce-traffic-top-tip\">eCommerce Traffic Top Tip <\/h2>\n\n\n\n<ul><li>David says not all traffic is profitable, so whatever strategy you use, make sure to measure its ROI. Good traffic should lead to conversions.<\/li><li>For Ken, it\u2019s email. He says they use email marketing to connect their customers.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tool-top-tip\">Tool Top Tip<\/h2>\n\n\n\n<ul><li>For David, it\u2019s the <a href=\"https:\/\/sellerboard.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SellerBoard<\/a> financial metric tool that can sync with your Amazon API.&nbsp;<\/li><li>For Ken, it\u2019s <a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a> communication platform.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"growth-top-tip\">Growth Top Tip <\/h2>\n\n\n\n<ul><li>David\u2019s tip is to go with international expansion if you\u2019re looking to grow your orders.<\/li><li>Ken\u2019s growth hack is listen to customers and solve their problems.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"interview-links\">Interview Links <\/h2>\n\n\n\n<ul><li><a href=\"https:\/\/firingtheman.com\/\">Business<\/a><\/li><li><a href=\"https:\/\/www.instagram.com\/firingtheman\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li><li><a href=\"https:\/\/www.facebook.com\/FiringTheMan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a><\/li><li><a href=\"david@firingtheman.com\" target=\"_blank\" rel=\"noreferrer noopener\">Email<\/a> &#8211; David<\/li><li><a href=\"ken@firingtheman.com\" target=\"_blank\" rel=\"noreferrer noopener\">Email<\/a> &#8211; Ken<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"related-episodes\">Related episodes <\/h2>\n\n\n\n<ul><li>365: JGS How to create a fast-growth startup with Immaculate Vegan\u2019s <a href=\"https:\/\/ecommercemasterplan.com\/immaculate-vegan-marketplace-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Simon Bell<\/a><\/li><li>333: Expanding to \u00a34m a year via international marketplaces with <a href=\"https:\/\/ecommercemasterplan.com\/trevor-ginn-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trevor Ginn<\/a> from Hello Baby Direct<\/li><li>286: A curated marketplace with social media at it\u2019s heart, <a href=\"https:\/\/ecommercemasterplan.com\/fancy-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Greg Spillane<\/a> from Fancy<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"without-the-sponsors-the-podcast-wouldn-t-be-possible-please-do-check-them-out\">Without the sponsors the podcast wouldn\u2019t be possible \u2013 please do check them out: <\/h4>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><a href=\"https:\/\/ecmp.info\/omnisend\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"50\" src=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2022\/01\/Omnisend-logo-300px-wide.png\" alt=\"Omnisend logo\" class=\"wp-image-25202\"\/><\/a><\/figure>\n\n\n\n<p>Looking to increase your sales without the extra work? <a href=\"https:\/\/ecmp.info\/omnisend\" target=\"_blank\" rel=\"noreferrer noopener\">Omnisend<\/a>\u2019s email &amp; SMS marketing automation platform is tailor-made for eCommerce businesses, giving you access to everything you need to start making more sales immediately.<\/p>\n\n\n\n<p>With an easy-to-use interface, ready-made templates, and pre-built automation workflows, even marketing newbies can be automating like the pros in just minutes\u2013no coding or design skills needed. And if you want to dig deeper into the details and customize, we\u2019ve got the tools to do that, too.<\/p>\n\n\n\n<p>Over 70,000 brands are now using Omnisend to grow their revenue. Ready to join them? <a href=\"https:\/\/ecmp.info\/omnisend\" target=\"_blank\" rel=\"noreferrer noopener\">Start free now and get immediate access to all features<\/a>.<\/p>\n\n\n\n<p>AND use code <strong>MASTERPLAN2022 <\/strong>to save 15% on paid plans.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full\"><a href=\"https:\/\/beprofit.co\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"75\" src=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2021\/12\/NEW-BeProfit-logo-300.png\" alt=\"BeProfit logo\" class=\"wp-image-25198\"\/><\/a><\/figure><\/div>\n\n\n\n<p>What is your most profitable product? When did your most profitable customer cohort start? And most importantly, do you know your actual bottom line?<\/p>\n\n\n\n<p>Get the answer to all these questions with <a rel=\"noreferrer noopener\" href=\"https:\/\/beprofit.co\" target=\"_blank\">BeProfit<\/a>, the #1 profit calculator app for eCommerce sellers. Have your complex data turned into easy-to-digest charts and graphs so you always stay on top of your business finances. Leverage custom reports, LTV cohort analysis and marketing performance insights to help you optimize your ROAS and overall profitability. <a href=\"https:\/\/beprofit.co\" target=\"_blank\" rel=\"noreferrer noopener\">Enjoy 15% off BeProfit now<\/a> use the discount code MASTERPLAN15<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full\"><a href=\"https:\/\/digitalgearbox.co.uk\/masterplan\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"99\" src=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2022\/01\/DG2019Logo-300.jpg\" alt=\"digital gearbox 300\" class=\"wp-image-25422\"\/><\/a><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/digitalgearbox.co.uk\/masterplan\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Gearbox<\/a> is a specialist pay per click (PPC) agency originally founded and set up by none other than eCommerce Masterplan\u2019s very own Chlo\u00eb Thomas! Digital Gearbox harness online advertising tools such as Google Search, Shopping &amp; Display, Facebook, Instagram and Bing Ads to drive high-quality traffic and game-changing leads and sales for a wide variety of businesses.<\/p>\n\n\n\n<p>They want to help you to make your Google Ad campaigns work harder so right now they\u2019re offering a free account audit for anyone who might be stuck in a rut with their campaigns, or are simply looking for new opportunities to scale up their online sales in 2022.<\/p>\n\n\n\n<p>Learn what you&#8217;re doing well, and what you could be doing better from the experts. <a href=\"https:\/\/digitalgearbox.co.uk\/masterplan\" target=\"_blank\" rel=\"noreferrer noopener\">Book your free audit here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"full-transcript-to-read-download\">Full transcript to read &amp; download: <\/h3>\n\n\n\n<p><a href=\"https:\/\/www.dropbox.com\/s\/ojqymi51q15lda6\/eCMP%20371%20Transcript.pdf?dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Click to access<\/a><\/p>\n\n\n\n<p>Like to be a guest?&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/ecommercemasterplan.com\/guest\/\" target=\"_blank\">Apply Here<\/a><\/p>\n\r\n","protected":false},"excerpt":{"rendered":"<p>David Schomer &amp; Ken Wilson are the hosts of the Firing the Man podcast, and founders of multiple 6 and 7 figure eCommerce businesses.<\/p>\n","protected":false},"author":8,"featured_media":25368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[949,948,522,914],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>JGS Walmart Marketplace - a huge sales opportunity with Ken &amp; David from Firing the Man (episode 371) - eCommerce MasterPlan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecommercemasterplan.com\/walmart-marketplace-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JGS Walmart Marketplace - a huge sales opportunity with Ken &amp; 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