{"id":25090,"date":"2022-01-06T01:00:00","date_gmt":"2022-01-06T01:00:00","guid":{"rendered":"https:\/\/ecommercemasterplan.com\/?p=25090"},"modified":"2022-12-19T04:18:18","modified_gmt":"2022-12-19T04:18:18","slug":"lessons-from-2021-podcast","status":"publish","type":"post","link":"https:\/\/ecommercemasterplan.com\/lessons-from-2021-podcast\/","title":{"rendered":"JGS What is the most important thing we learnt in eCommerce in 2021? (episode 364)"},"content":{"rendered":"\n<p>One of our famous expert mash-up episodes! Each of our guests have been asked <\/p>\n\n\n\n<p class=\"has-text-align-center\">&#8220;What is the most important thing we learnt in eCommerce in 2021?&#8221; <\/p>\n\n\n\n<p>We&#8217;ve been doing these episodes every January since we started &#8211; and this year the answers are even more useful and inspiring than normal. We cover a LOT of topics in this show including marketplaces, supply chain, tech stack, increasing competition, marketing, and a LOT more.<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2021\/12\/LANDSCAPE-364-EPISODE.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2021\/12\/LANDSCAPE-364-EPISODE-1024x536.jpg\" alt=\"\" class=\"wp-image-25150\" srcset=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2021\/12\/LANDSCAPE-364-EPISODE-1024x536.jpg 1024w, https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2021\/12\/LANDSCAPE-364-EPISODE-300x157.jpg 300w, https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2021\/12\/LANDSCAPE-364-EPISODE-768x402.jpg 768w, https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2021\/12\/LANDSCAPE-364-EPISODE.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Listen now for free: <\/h2>\n\n\n\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow: hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/player.captivate.fm\/episode\/e9aae9c7-1b0f-49c6-8cd4-4aa8c686e5a0\"><\/iframe><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Subscribe on your Favourite Podcast App<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\" style=\"padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/apple.co\/3jvMzGu\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"40\" src=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2020\/07\/A-Apple-badge-165.png\" alt=\"Listen on Apple Podcasts\" class=\"wp-image-16284\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/open.spotify.com\/show\/3ka4BlUvRxYZgcA8dElQW3\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"40\" src=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2020\/07\/A-Spotify_Logo_RGB_Green-40-high.png\" alt=\"Listen on Spotify\" class=\"wp-image-16283\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vZWNvbW1lcmNlLW1hc3RlcnBsYW4v\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"42\" src=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2020\/07\/A-google_podcasts_badge-165.png\" alt=\"Listen on Google Podcasts\" class=\"wp-image-16285\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Sue Monhait of Gift Biz Unwrapped<\/h2>\n\n\n\n<ul><li>If 2020 was the year businesses were forced to go online, 2021 saw the panic settle down.<\/li><li>This year, there were 2 different responses as the world opened up again:<ul><li>One is going back to pre-pandemic ways and somewhat abandoning website and social media<\/li><li>The other is embracing eCommerce fully and improving website performance<\/li><\/ul><\/li><li>Different online platforms have different target audiences.<\/li><li>Being present on different platforms can bring in more sales.<\/li><li>For handmade products, 2021 was a year of improvements over-all.<\/li><\/ul>\n\n\n\n<ul><li><a href=\"https:\/\/giftbizunwrapped.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gift Biz Unwrapped Website <\/a>&#8211; do check out Sue&#8217;s Podcast<\/li><li>Jan 21st is <a href=\"https:\/\/suemonhait.lpages.co\/national-bakers-crafters-makers-day-handmade-heals-the-world\/\" target=\"_blank\" rel=\"noreferrer noopener\">National Bakers Crafters Makers Day<\/a><\/li><li><a href=\"https:\/\/www.instagram.com\/giftbizunwrapped\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> <\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/suemonhait\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> <\/li><li>Hear our full episode with Sue 327: <a href=\"http:\/\/327\" target=\"_blank\" rel=\"noreferrer noopener\">Surviving as a retailer reliant on in-person selling with Sue Monhait of The Ribbon Print Company<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Rytis Lauris from Omnisend<\/h2>\n\n\n\n<ul><li>The first half of the year saw people still buying online, while the second half has seen consumers going back to physical stores.<\/li><li>Challenges are still there in terms of dwindling sales and customer base, logistics, and increased prices for customer acquisition.<\/li><li>This year, businesses either invested more and succeeded, or continued as side hustles and did not improve.<\/li><\/ul>\n\n\n\n<ul><li><a href=\"https:\/\/www.omnisend.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check out Omnisend<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/rytisl\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>&nbsp;<\/li><li><a href=\"https:\/\/twitter.com\/rytislauris\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>&nbsp;<\/li><li><a href=\"https:\/\/www.instagram.com\/omnisend\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li><li>Hear our full episode with Rytis 242: <a href=\"https:\/\/ecommercemasterplan.com\/rytis-lauris-multichannel-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Think \u2018Customer Journey\u2019 first to increase marketing impact<\/a> with Omnisend\u2019s Rytis Lauris<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Arlen Robinson from OSI Affiliate Software<\/h2>\n\n\n\n<ul><li>Businesses have to be proactive in terms of adapting to changes, such as the ones brought on by the pandemic.<\/li><li>Failure to thrive this past year was either brought about by not being able to move online, or not selling successfully online.<\/li><li>Have a mindset of readily adapting and continuously improving.<\/li><\/ul>\n\n\n\n<ul><li><a href=\"https:\/\/www.osiaffiliate.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">OSI Affiliate Software Website<\/a> &nbsp;<\/li><li>Hear Chloe&#8217;s interview with Arlen on our sister podcast Keep Optimising 044: <a href=\"https:\/\/keepoptimising.com\/osi-affiliate-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliate Marketing: How to get started<\/a> with Arlen Robinson from OSI Affiliate Software<\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/arlenrobinson\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/li><li><a href=\"https:\/\/twitter.com\/askarlen\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li><li><a href=\"https:\/\/www.instagram.com\/arlenyohance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Luke Hodgson of eCommerce Thinking &amp; High Cohesion<\/h2>\n\n\n\n<ul><li>The operational setup of a business determined it\u2019s success this past year.<\/li><li>Factors like having enough stock, good customer service, and a certain level of automation are important.<\/li><\/ul>\n\n\n\n<ul><li><a href=\"https:\/\/www.ecommercethinking.com\" target=\"_blank\" rel=\"noreferrer noopener\">Ecommerce Thinking Website<\/a><\/li><li><a href=\"https:\/\/www.highcohesion.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">High Cohesion<\/a> Website <\/li><li>Hear our brand new episode with Luke&nbsp;<a href=\"https:\/\/ecommercemasterplan.com\/luke-hodgson-ecommerce-growth-stages-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">366 JGS What are the key stages of eCommerce Growth? And what does it mean for your business?<\/a><\/li><li><a href=\"https:\/\/uk.linkedin.com\/in\/hodgsonluke\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/li><li><a href=\"https:\/\/www.instagram.com\/hodgmodo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ben Marks from shopware AG<\/h2>\n\n\n\n<ul><li>Businesses should take a look their operations from a fresh perspective, constantly.<\/li><li>Seek feedback from both competitors and fellow entrepreneurs.<\/li><li>Don\u2019t assume that everything is always going to run smoothly.<\/li><li>Consumers are quick to adopt to what\u2019s new.<\/li><\/ul>\n\n\n\n<ul><li><a href=\"https:\/\/www.shopware.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">shopware AG website<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/bhmarks\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> &#8211; Ben<\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/shopware-ag\/mycompany\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn &#8211; shopware<\/a><\/li><li><a href=\"https:\/\/twitter.com\/BenMarks\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a> &nbsp;&#8211; Ben<\/li><li><a href=\"https:\/\/twitter.com\/shopware\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter- shopware<\/a><\/li><li><a href=\"https:\/\/www.instagram.com\/shopware\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div id=\"socital-60e5c180cb13de4f990b208f\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Jamie Huskisson of JH<\/h2>\n\n\n\n<ul><li>There is power in the kind of relationships we have with people like our suppliers and internal teams.<\/li><li>Good relationships with suppliers meant success in certain aspects of the business.<\/li><li>Companies that empowered their teams meant being able to drive people towards a common goal.<\/li><\/ul>\n\n\n\n<ul><li><a href=\"\/\/wearejh.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">JH Website<\/a><\/li><li>Free ebook &#8211; <a href=\"https:\/\/wearejh.com\/free-ebook-pwas-for-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">PWAs for Retail<\/a><\/li><li><a href=\"https:\/\/uk.linkedin.com\/in\/jhuskisson\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> &#8211; Jamie<\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/jh\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn <\/a>&#8211; JH<\/li><li><a href=\"https:\/\/twitter.com\/jhuskisson\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter <\/a>&#8211; Jamie<\/li><li><a href=\"https:\/\/twitter.com\/wearejh\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>&#8211; JH<\/li><li><a href=\"https:\/\/www.instagram.com\/wearejh\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Chris Dawson from Tamebay<\/h2>\n\n\n\n<ul><li>Cross-border trade is essential.<\/li><li>Get serious about selling on social media and messaging services.<ul><li>Social media platforms like Instagram and Facebook are no longer just marketing platforms because they now act like marketplaces.<\/li><li>Consumers are now able to complete transactions on messaging services such as WhatsApp and Facebook Messenger.<\/li><\/ul><\/li><\/ul>\n\n\n\n<ul><li><a href=\"https:\/\/tamebay.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tamebay website<\/a><\/li><li><a href=\"https:\/\/uk.linkedin.com\/in\/cidawson\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> <\/li><li><a href=\"https:\/\/twitter.com\/cidawso\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tim Richardson from Your Basket is Empty<\/h2>\n\n\n\n<ul><li>There is still no new normal and brands will continue to experience uncertainty.<\/li><li>The 5 Ps of Marketing have now become 4.<\/li><li>Greenwashing continues to confuse consumers, especially on identifying brands that are not doing it.<\/li><li>Headless is more than just a buzz term but businesses still need more education and information on this.<\/li><li>Customer retention should be a key strategy for any brand.<\/li><\/ul>\n\n\n\n<ul><li><a href=\"https:\/\/yourbasketisempty.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Your Basket is Empty website<\/a><\/li><li><a href=\"https:\/\/uk.linkedin.com\/in\/tim-m-richardson\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>&nbsp;<\/li><li><a href=\"https:\/\/www.instagram.com\/yourbasketisempty\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li><li><a href=\"https:\/\/www.mccannworldgroup.com\/news\/thought-leadership\/the-4ps-of-marketing-that-unlock-millennials-and-gen-z\" target=\"_blank\" rel=\"noreferrer noopener\">The 4Ps of Marketing article<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Related episodes <\/h2>\n\n\n\n<ul><li>368 <a href=\"https:\/\/ecommercemasterplan.com\/top-tip-ecommerce-2022-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is your top tip for growing an eCommerce business in 2022?<\/a><\/li><li>313 <a href=\"https:\/\/ecommercemasterplan.com\/ecommerce-growth-tips-for-2021-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is your top tip for growing an eCommerce business in 2021?<\/a> Our eCommerce Experts discuss<\/li><li>307: <a href=\"https:\/\/ecommercemasterplan.com\/ecommerce-lessons-from-2020-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is the most important thing we learnt in eCommerce in 2020?<\/a> Our eCommerce Experts discuss<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Without the sponsors the podcast wouldn\u2019t be possible \u2013 please do check them out:<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full\"><a href=\"https:\/\/rechargepayments.com\/?utm_medium=display&amp;utm_source=masterplan&amp;utm_campaign=logo_about\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"59\" src=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2021\/12\/recharge-300-wide.png\" alt=\"recharge\" class=\"wp-image-25139\"\/><\/a><\/figure><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/rechargepayments.com\/?utm_medium=display&amp;utm_source=masterplan&amp;utm_campaign=logo_about\" target=\"_blank\">Recharge<\/a> is the leading subscription management solution for eCommerce. Since 2014, merchants of all sizes have used Recharge\u2019s billing and payment management solutions to grow their business by increasing customer lifetime value and reducing customer churn. Today, Recharge powers subscriptions for nearly 50 million subscribers across 15,000 merchants. Turn transactions into relationships with subscriptions powered by Recharge. <a rel=\"noreferrer noopener\" href=\"https:\/\/rechargepayments.com\/?utm_medium=display&amp;utm_source=masterplan&amp;utm_campaign=logo_about\" target=\"_blank\">Learn more.<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full\"><a href=\"https:\/\/www.yotpo.com\/smsbump-30-days-free-offer\/?utm_source=masterplan&amp;utm_medium=website&amp;utm_campaign=podcast\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"77\" src=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2022\/01\/smsbump-logo-300.png\" alt=\"smsbump-logo\" class=\"wp-image-25221\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Looking for a way to boost loyalty and sales while providing top-notch experience to your customers? SMS is the answer. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.yotpo.com\/smsbump-30-days-free-offer\/?utm_source=masterplan&amp;utm_medium=website&amp;utm_campaign=podcast\" target=\"_blank\" rel=\"noreferrer noopener\">Yotpo SMSBump<\/a> makes it easy for you to engage customers with highly-personalised text messages to maximise conversions. As one of the first text marketing platforms for eCommerce, SMSBump offers a variety of ways to collect SMS subscribers at scale, recover abandoned carts on autopilot, launch targeted campaigns to increase retention, and more. <\/p>\n\n\n\n<p>Don\u2019t miss out on the channel\u2019s 90%+ open rate, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.yotpo.com\/smsbump-30-days-free-offer\/?utm_source=masterplan&amp;utm_medium=website&amp;utm_campaign=podcast\" target=\"_blank\">get started with Yotpo SMSBump<\/a> to grow your online business with SMS and get a month of text messages for free.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full\"><a href=\"https:\/\/www.opinew.com\/get-opinew?ref=ecommercemasterplan1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"97\" src=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2021\/12\/Opinew_Logo_Black-300-wide.png\" alt=\"Opinew logo\" class=\"wp-image-25145\"\/><\/a><\/figure><\/div>\n\n\n\n<p>If you\u2019re selling via multiple channels and want to sync ALL your reviews to Shopify, <a href=\"https:\/\/www.opinew.com\/get-opinew?ref=ecommercemasterplan1\" target=\"_blank\" rel=\"noreferrer noopener\">Opinew<\/a> is the tool for you. Opinew will help you import and sync reviews from Amazon, AliExpress, eBay, AND many other review capturing systems.<\/p>\n\n\n\n<p>As well as bringing all your reviews together to maximise your site conversion rates, Opinew also makes it super easy to gather new reviews via email AND SMS, display beautiful customisable widgets on your homepage, collection and product pages, and make the most of your reviews throughout your marketing channels.<\/p>\n\n\n\n<p>Trusted by 10,000 Shopify retailers worldwide, Opinew boosts Shopify stores with reviews rich in UGC.<br><a href=\"https:\/\/www.opinew.com\/get-opinew?ref=ecommercemasterplan1\" target=\"_blank\" rel=\"noreferrer noopener\">Get Your Reviews Now with a 14 day free trial<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Full transcript to read &amp; download: <\/h3>\n\n\n\n<p><a href=\"https:\/\/www.dropbox.com\/s\/xi5ruj2dj06ihs9\/eCMP%20364%20Experts%20Transcript.pdf?dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Click to access<\/a><\/p>\n\n\n\n<p>Like to be a guest?&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/ecommercemasterplan.com\/guest\/\" target=\"_blank\">Apply Here<\/a><\/p>\n\r\n","protected":false},"excerpt":{"rendered":"<p>One of our famous expert mash-up episodes! Each of our guests have been asked &#8220;What is the most important thing we learnt in eCommerce in 2021?&#8221; We&#8217;ve been doing these episodes every January since we started &#8211; and this year the answers are even more useful and inspiring than normal. We cover a LOT of [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":25150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[949,948,522,568],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>JGS What is the most important thing we learnt in eCommerce in 2021? (episode 364) - eCommerce MasterPlan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecommercemasterplan.com\/lessons-from-2021-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JGS What is the most important thing we learnt in eCommerce in 2021? (episode 364) - eCommerce MasterPlan\" \/>\n<meta property=\"og:description\" content=\"One of our famous expert mash-up episodes! Each of our guests have been asked &#8220;What is the most important thing we learnt in eCommerce in 2021?&#8221; We&#8217;ve been doing these episodes every January since we started &#8211; and this year the answers are even more useful and inspiring than normal. We cover a LOT of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ecommercemasterplan.com\/lessons-from-2021-podcast\/\" \/>\n<meta property=\"og:site_name\" content=\"eCommerce MasterPlan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ecommercemasterplan\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-06T01:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-19T04:18:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ecommercemasterplan.com\/wp-content\/uploads\/2021\/12\/LANDSCAPE-364-EPISODE.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"April Buencamino-dy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ecommasterplan\" \/>\n<meta name=\"twitter:site\" content=\"@ecommasterplan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"April Buencamino-dy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ecommercemasterplan.com\/lessons-from-2021-podcast\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ecommercemasterplan.com\/lessons-from-2021-podcast\/\"},\"author\":{\"name\":\"April Buencamino-dy\",\"@id\":\"https:\/\/ecommercemasterplan.com\/#\/schema\/person\/880a7b03a34327100b91bec38d4562fc\"},\"headline\":\"JGS What is the most important thing we learnt in eCommerce in 2021? 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