The eCommerce MasterPlan is entirely focused on helping eCommerce businesses grow faster and more efficiently. We do that through a mixture of Inspiration, Enlightenment and Guidance.
eCommerce MasterPlan is the roadmap for eCommerce success.
The book provides an easy to follow guide that will help eCommerce businesses succeed. Everything else we produce builds on this premise.
Why did Chloë create the eCommerce MasterPlan?
The eCommerce MasterPlan was created in 2012 by Chloë Thomas, here she explains why:
“Since 2001 I’ve been working in direct marketing, since 2004 I’ve been directly involved with the structures and marketing of eCommerce businesses. At the last count I’ve been directly involved with the marketing of over 50 eCommerce businesses, some as a member of staff some as a consultant. I’ve project managed more than 15 eCommerce website builds or rebuilds, and advised on many more. I’ve helped eCommerce businesses launch, go international, and helped high street retailers launch online. Unfortunately I’ve also seen them close or go under.
“I’ve sold everything from high street fashion, to books, to holidays. In all that time I’ve barely seen 2 businesses approach eCommerce in the same way, and I’ve frequently come across businesses avoiding a marketing method that holds the key to their success, or holding onto one that is doing them no favours at all.
“What I have learnt along the way is that there are some clear structures that when followed invariably lead to success, and some great big pot holes that if you know about them in advance it’s really easy to avoid.
“eCommerce MasterPlan is based on all I’ve learnt from being immersed in eCommerce for over 10 years. I believe it provides the blueprint, the roadmap, the MasterPlan for the success of every eCommerce business.”