Whistl’s Thrive Event 2023 Resources
Thank you for attending my session at Whistl’s event!
Below you’ll find some resources I think you’ll find useful, and which relate to the things I mentioned in my session.
Any questions or feedback please do get in touch
Chloe.
Download the slide deck here
A video explaining my Traffic That Buys model in more detail
Shift Focus: Targeting to Creative
- A Facebook Ad Series focused on the need to up your Creative game from last year on Keep Optimising
- Create better promotions Hear Chloe discuss in more detail in this episode
- Retailer interview I mentioned… 388: Taking a sustainable, money saving brand to £5m a year with Helen Rankin from Cheeky Wipes
Diversify Your Adspend
- New Google Ads Strategies – on Keep Optimising (including everything you need to know about PMAX)
You’ll also find some YouTube ad content via that link - New Facebook Ad Strategies – going live in June on Keep Optimising
- Explore the Blue Ocean of Pinterest Ads with Elle McCann
- Taking podcast advertising to whole new level… with Sheets and Giggles
- TikTok Ad Strategies – on Keep Optimising here
- Offline marketing advice on Keep Optimising – hear last year’s episode right now, and brand new episodes on Direct Mail, and Unboxing going live all through May.
Build Connection with your Customers
- On Keep Optimising – Storytelling the why, the how, the what with Chloe Thomas
- Embracing Movement Marketing with Chip Walker on eCommerce MasterPlan
- Should Sustainability be your number 1 marketing message? on eCommerce MasterPlan
- Chat with Giles from Sustainable eCommerce – all about Active Transparency and Purpose 2.0
- Stats – Forrester
- Stats via interview with Klaviyo
- Interview with Shopify – going live in June on eCommerce MasterPlan.
