What Would You Do? Real Business Problems, Expert Solutions

Real business challenges, multiple expert perspectives. Hear how successful entrepreneurs would handle tough eCommerce decisions.

Every business owner faces difficult decisions. Should I expand internationally? Is it time to hire my first employee? How do I handle bad publicity? Should I sell my business?

In these special episodes, we present real business problems to successful entrepreneurs and get their honest advice. Different perspectives, various approaches, and real wisdom from people who’ve been there.

What you’ll get:

How successful entrepreneurs make big decisions
Ways to think through risks and potential outcomes
Learning from others’ mistakes in similar situations
When to trust your instincts vs rely on data
Building relationships with advisors and mentors
Common decision points as eCommerce businesses grow

Perfect for: Entrepreneurs facing tough decisions, business owners who want different perspectives, and anyone who learns by hearing how others solve problems.

Subscribe on your Favourite Podcast App

Listen to all our What Would You Do? Episodes on the Podcast:

What Would You Do if you were embarking on a replatform in 2026? – with James Gurd (episode 584)

James Gurd is The Digital Juggler, and host of the Inside Commerce Podcast. He has over 20 years’ experience helping B2C and B2B brands deliver eCommerce growth, primarily through tech stack optimisation. From agency and tech selection through to team training and project leadership. In this WWYD episode, James dives deep into what it really…
What Would You Do If You Wanted to Grow Physical Store Sales in 2026? – with Melissa Moore (episode 581)

Melissa Moore is “The Retail Advisor”, and the host of The Retail Tea Break Podcast. She’s an expert in all things retail with over 25 years working with national brands, and she’s been a Rethink Retail Top Retail Expert for the last 3 years AND Named in Retail Technology Innovation Hub’s Top 100 Retail Technology…
What Would You Do to Tackle the Opportunity that is AI Chat and GEO? – with Miracle Inameti-Archibong (episode 578)

Miracle Inameti-Archibong is an online marketer who’s been deep in SEO since 2010. Now working at a very large UK retailer, after stints in other verticals and agency side. In this WWYD episode, Miracle tackles one of the biggest questions facing eCommerce right now: what would you do as AI search reshapes visibility, traffic, and…
What Would You Do as Head of eCommerce tasked with massively improving operational efficiency? – with Jaime Hill (episode 570)

What would you do as Head of eCommerce if you were tasked with massively improving operational efficiency? In this special WWYD episode, eCommerce Director Jaime Hill – whose experience spans Monsoon, FatFace, Jack Wills, Oak Furnitureland, Hurtigruten, and more – shares how she’d approach the challenge. Expect smart, people-first strategies, practical examples, and plenty of…
What Would You Do if growth at your eCommerce brand has stalled? – with Janis Thomas (episode 566)

What would you do as Head of eCommerce if growth has stalled and you’re tasked with massively improving operational efficiency? In this special WWYD episode, eCommerce & Subscriptions expert Janis Thomas – also recently named in the Top 100 UK Marketing Influencers list – shares how to strip back, reset, and reignite growth.
How Cooki Haircare Grew from 4 Sales a Day to $3M with Jaimee Vilela (episode 531)

Jaimee Vilela is the Managing Director and Owner at Cooki Haircare. A D2C solid shampoo bar brand selling via their Shopify store and Wholesale. Founded in 2020 they grew 10x in 2024 from $170k to $1.1million, and are now on track to make 2025 their first $3million year.
The SEO Strategy for High-SKU Stores (and Hear How It 10Xed Sales) with Blink SEO’s Sam Wright (episode 494)

Sam Wright is the Managing Director at specialist eCommerce SEO agency Blink SEO, and at Macaroni Software the new Shopify-specific SEO tool he’s building to solve problems that they’ve found with SEO at Blink SEO, especially productivity-wise. Sam’s been in SEO since 2007, and in eCommerce since 2002.
gloveglu’s Winning Strategy in Mastering Wholesale, D2C, and Marketplaces + Scaling to 8 Figures (episode 486)

Paul Sherratt is the founder and CEO of gloveglu, a global sports brand specialising in goalkeeper products and services. Founded in 2010, they now sell via their Shopify store, marketplaces, and wholesale. In 2023, gloveglu sold to over 80 countries, growing at 45% year on year with annual sales on track for £2.5 million in…
The Latest SEO Tips for 2023 with Freddie Chatt, founder Village Cricket Co (episode 436)

Freddie Chatt is the founder of Village Cricket Co, a WooCommerce site launched in 2020 to sell affordable Cricket gear. Their primary growth engine over the last 3 years has been SEO and content marketing and that’s got them on track to pass £100k in sales this year.