What is going to separate the winners from the losers in 2024? IRX Post Peak Webinar Week 2024

Thank you for attending my session at IRX’s Post Peak Webinar Week!

Below you’ll find some resources I think you’ll find useful, and that build on what I discussed in my session.

Any questions or feedback please do get in touch via our contact page or connect with me direct on LinkedIn


Find out more about what I’m up to here:

Session Resources

Download the slide deck here

Catch the replay

1 Profit Over Volume

Golden Promotional Rule

Feel free to download and print!

  • Hear Chloe discuss in more detail in this episode
  • And our discussion about it, and other ways to make Black Friday more profitable here
  • Leander C Seidl’s LinkedIn post about AI and product titles here

2 Attract the RIGHT Customers

What Connection to Make?

The podcast interviews with brands where we discuss this are as follows:

How to make the connection?

The podcast interviews with brands where I discuss this:

Some podcasts specifically about HOW to do it:

3 Stack Your Marketing

  • A video explaining my Traffic That Buys model in more detail
  • On the Keep Optimising Podcast we’ve probably explored any marketing channel you’re thinking of tackling or optimising in detail find all our topics here
  • Interview with testing master Ian Leslie from Industry West – listen here

4 Say “NO” More Often

  • My LinkedIn post with James Gurd’s awesome comment about making better stack decisions – join the discussion (or just read it and follow James) here

The latest eCommerce MasterPlan Podcast Episodes

Podcasts and Books

Keep Optimising Marketing Podcast

Keep Optimising Podcast

Each month a different topic. Every Weds a new Expert Interview

ecommerce marketing: how to get traffic that buys to your website by chloe thomas

Bestselling Book

Kindle, Paperback, and Audiobook

ecommerce masterplan podcast

eCommerce MasterPlan Podcast

Every Monday an interview with an eCommerce retailer.