What is going to separate the winners from the losers in 2024? IRX Post Peak Webinar Week 2024
Thank you for attending my session at IRX’s Post Peak Webinar Week!
Below you’ll find some resources I think you’ll find useful, and that build on what I discussed in my session.
Any questions or feedback please do get in touch via our contact page or connect with me direct on LinkedIn
Chloe.
Find out more about what I’m up to here:
- eCommerce Tech Website
- eCommerce MasterPlan Podcast
- Keep Optimising Podcast
- eCommerce Explored Webinars
Session Resources
1 Profit Over Volume
- Mindset Shift – lots to help with in this year’s “Top Tips for eCommerce Success” episode
- Our Tech Stack webinar – sign up here
- Product
- Merchandising Masterclass with Alison Metcalfe – listen here
- Buying Masterclass with James Barron – listen here
- Pre-Orders Masterclass – listen here
- The right promotion
Feel free to download and print!
- Hear Chloe discuss in more detail in this episode
- And our discussion about it, and other ways to make Black Friday more profitable here
- Leander C Seidl’s LinkedIn post about AI and product titles here
2 Attract the RIGHT Customers
What Connection to Make?
The podcast interviews with brands where we discuss this are as follows:
- Mama Bamboo – eCommerce MasterPlan episode 446
- Look Fabulous Forever – eCommerce MasterPlan episode 404
- (AND discussing their Facebook Group – Keep Optimising episode 160)
- slo denim – eCommerce MasterPlan episode 445
- Sheets & Giggles – eCommerce MasterPlan episode 410
How to make the connection?
The podcast interviews with brands where I discuss this:
- Cheeky Wipes – eCommerce MasterPlan episode 388
- Grove Collaborative – eCommerce MasterPlan episode 377
Some podcasts specifically about HOW to do it:
- How to discover your customer’s why – Keep Optimising episode 101
- Purpose driven marketing – Keep Optimising episode 77
- Using story for success – eCommerce MasterPlan episode 258
- Chloe explains how to use Storytelling – Keep Optimising episode 31
- Chat with Giles from Sustainable eCommerce – all about Active Transparency and Purpose 2.0
3 Stack Your Marketing
- A video explaining my Traffic That Buys model in more detail
- On the Keep Optimising Podcast we’ve probably explored any marketing channel you’re thinking of tackling or optimising in detail find all our topics here
- Interview with testing master Ian Leslie from Industry West – listen here
4 Say “NO” More Often
- My LinkedIn post with James Gurd’s awesome comment about making better stack decisions – join the discussion (or just read it and follow James) here
The latest eCommerce MasterPlan Podcast Episodes
- How Cheeky Panda Grew a £15M Sustainable Brand from a Bedroom Idea, with Chris Forbes (episode 569)
Chris Forbes is the co-founder at Cheeky Panda, leading the bamboo revolution selling toilet paper, period products, kitchen roll and more. Founded in 2016 they now sell via multiple international Shopify sites, and a plethora of wholesale and marketplace locations. Turnover is now £15,000,000 a year, and did I mention… Read more: How Cheeky Panda Grew a £15M Sustainable Brand from a Bedroom Idea, with Chris Forbes (episode 569) - Growing a Fashion Brand: Lavender Hill’s Approach to PR, Sustainability, and Profitability with Isobel Ridley (episode 568)
Isobel Ridley is the founder at Lavender Hill, a women’s fashion brand focused on ethically made luxurious staples. Founded in 2013 then now sell exclusively via their Shopify store, turning over around £500,000 a year. In this episode, Isobel shares how she’s built a profitable, sustainable brand by keeping things… Read more: Growing a Fashion Brand: Lavender Hill’s Approach to PR, Sustainability, and Profitability with Isobel Ridley (episode 568) - How MUD Jeans Built the World’s First Circular Denim Brand — and What eCommerce Can Learn from It (episode 567)
Bert van Son is the founder at MUD Jeans, the first and only circular jeans company in the world. Founded in 2012 they’ve been a BCorp since 2013. Selling via their Shopify store, their own store in Amsterdam, and over 250 stockists across Europe.
