What is going to separate the winners from the losers in 2024? IRX Post Peak Webinar Week 2024
Thank you for attending my session at IRX’s Post Peak Webinar Week!
Below you’ll find some resources I think you’ll find useful, and that build on what I discussed in my session.
Any questions or feedback please do get in touch via our contact page or connect with me direct on LinkedIn
Chloe.
Find out more about what I’m up to here:
- eCommerce Tech Website
- eCommerce MasterPlan Podcast
- Keep Optimising Podcast
- eCommerce Explored Webinars
Session Resources
1 Profit Over Volume
- Mindset Shift – lots to help with in this year’s “Top Tips for eCommerce Success” episode
- Our Tech Stack webinar – sign up here
- Product
- Merchandising Masterclass with Alison Metcalfe – listen here
- Buying Masterclass with James Barron – listen here
- Pre-Orders Masterclass – listen here
- The right promotion
Feel free to download and print!
- Hear Chloe discuss in more detail in this episode
- And our discussion about it, and other ways to make Black Friday more profitable here
- Leander C Seidl’s LinkedIn post about AI and product titles here
2 Attract the RIGHT Customers
What Connection to Make?
The podcast interviews with brands where we discuss this are as follows:
- Mama Bamboo – eCommerce MasterPlan episode 446
- Look Fabulous Forever – eCommerce MasterPlan episode 404
- (AND discussing their Facebook Group – Keep Optimising episode 160)
- slo denim – eCommerce MasterPlan episode 445
- Sheets & Giggles – eCommerce MasterPlan episode 410
How to make the connection?
The podcast interviews with brands where I discuss this:
- Cheeky Wipes – eCommerce MasterPlan episode 388
- Grove Collaborative – eCommerce MasterPlan episode 377
Some podcasts specifically about HOW to do it:
- How to discover your customer’s why – Keep Optimising episode 101
- Purpose driven marketing – Keep Optimising episode 77
- Using story for success – eCommerce MasterPlan episode 258
- Chloe explains how to use Storytelling – Keep Optimising episode 31
- Chat with Giles from Sustainable eCommerce – all about Active Transparency and Purpose 2.0
3 Stack Your Marketing
- A video explaining my Traffic That Buys model in more detail
- On the Keep Optimising Podcast we’ve probably explored any marketing channel you’re thinking of tackling or optimising in detail find all our topics here
- Interview with testing master Ian Leslie from Industry West – listen here
4 Say “NO” More Often
- My LinkedIn post with James Gurd’s awesome comment about making better stack decisions – join the discussion (or just read it and follow James) here
The latest eCommerce MasterPlan Podcast Episodes
- From DTC to B2B: How Moyu Scaled to €1.5M by Shifting Its Sales Strategy with Roel Schatorjé (episode 594)
Roel Schatorjé is the Founder of MOYU, sellers of erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet. Founded in 2019 they now sell via wholesale, and their Shopify store, in total sales are €1.5million a year. In this returning guest episode, Roel shares how the business has… Read more: From DTC to B2B: How Moyu Scaled to €1.5M by Shifting Its Sales Strategy with Roel Schatorjé (episode 594) - How to Grow Profits in 2026 (episode 593)
In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a recent webinar focused on one big question: How can eCommerce brands grow both sales and profits in 2026? Chloe is joined by three expert voices from very different areas of eCommerce – promotions, CRO and experimentation, and growth strategy –… Read more: How to Grow Profits in 2026 (episode 593) - How Beevive Built a Multi-Million Pound Brand from a Single Product Idea, with Faye Whitley (episode 592)
Faye Whitley is the co-founder and managing director of Beevive creators of The Original Bee Revival Kit, and recent Dragon’s Den stars. Founded in 2018 they’ve sold over £2million of product via their Shopify store and over 350 wholesale customers selling their products in the UK. In this episode, Faye shares how a simple idea… Read more: How Beevive Built a Multi-Million Pound Brand from a Single Product Idea, with Faye Whitley (episode 592)
