What is going to separate the winners from the losers in 2024? IRX Post Peak Webinar Week 2024
Thank you for attending my session at IRX’s Post Peak Webinar Week!
Below you’ll find some resources I think you’ll find useful, and that build on what I discussed in my session.
Any questions or feedback please do get in touch via our contact page or connect with me direct on LinkedIn
Chloe.
Find out more about what I’m up to here:
- eCommerce Tech Website
- eCommerce MasterPlan Podcast
- Keep Optimising Podcast
- eCommerce Explored Webinars
Session Resources
1 Profit Over Volume
- Mindset Shift – lots to help with in this year’s “Top Tips for eCommerce Success” episode
- Our Tech Stack webinar – sign up here
- Product
- Merchandising Masterclass with Alison Metcalfe – listen here
- Buying Masterclass with James Barron – listen here
- Pre-Orders Masterclass – listen here
- The right promotion
Feel free to download and print!
- Hear Chloe discuss in more detail in this episode
- And our discussion about it, and other ways to make Black Friday more profitable here
- Leander C Seidl’s LinkedIn post about AI and product titles here
2 Attract the RIGHT Customers
What Connection to Make?
The podcast interviews with brands where we discuss this are as follows:
- Mama Bamboo – eCommerce MasterPlan episode 446
- Look Fabulous Forever – eCommerce MasterPlan episode 404
- (AND discussing their Facebook Group – Keep Optimising episode 160)
- slo denim – eCommerce MasterPlan episode 445
- Sheets & Giggles – eCommerce MasterPlan episode 410
How to make the connection?
The podcast interviews with brands where I discuss this:
- Cheeky Wipes – eCommerce MasterPlan episode 388
- Grove Collaborative – eCommerce MasterPlan episode 377
Some podcasts specifically about HOW to do it:
- How to discover your customer’s why – Keep Optimising episode 101
- Purpose driven marketing – Keep Optimising episode 77
- Using story for success – eCommerce MasterPlan episode 258
- Chloe explains how to use Storytelling – Keep Optimising episode 31
- Chat with Giles from Sustainable eCommerce – all about Active Transparency and Purpose 2.0
3 Stack Your Marketing
- A video explaining my Traffic That Buys model in more detail
- On the Keep Optimising Podcast we’ve probably explored any marketing channel you’re thinking of tackling or optimising in detail find all our topics here
- Interview with testing master Ian Leslie from Industry West – listen here
4 Say “NO” More Often
- My LinkedIn post with James Gurd’s awesome comment about making better stack decisions – join the discussion (or just read it and follow James) here
The latest eCommerce MasterPlan Podcast Episodes
- Building a Purpose-Driven Brand: How Asket Scaled Without Chasing Trends (episode 607)
Jonatan Ehn is the Chief Commercial Officer at Asket, a fashion brand that doesn’t think of itself as a fashion brand. With the goal to liberate daily life from clutter and excess. Their men’s and womenswear rangers are sold via their Centra website, and stores in Stockholm & London, that also offer repairs and alterations. Founded in… Read more: Building a Purpose-Driven Brand: How Asket Scaled Without Chasing Trends (episode 607) - Calla Shoes’ Winning Formula: SEO, Customer Feedback, and Strategic Partnerships (episode 606)
Jennifer Bailey is the CEO Founder at Calla Shoes, sellers of women’s shoes for bunions, wide feet and problem feet. Founded in 2016 they now sell via their Shopify store and are on track for £2million in sales this year. In this episode, Jennifer reveals how Calla Shoes grew from a personal frustration… Read more: Calla Shoes’ Winning Formula: SEO, Customer Feedback, and Strategic Partnerships (episode 606) - What Would You Do as Head of eCommerce Entering the Preloved Market? – with Andy Ostcliffe (episode 605)
Andy Ostcliffe is the Chief at Chiefly, where they’re experts on the Charity Retail Sector and pre-loved sales across product categories. Previously Andy co-created and led two of the world’s largest charity online retailers – Oxfam and British Heart Foundation. Andy joins Chloe for a What Would You Do? episode, exploring what today’s Head of eCommerce… Read more: What Would You Do as Head of eCommerce Entering the Preloved Market? – with Andy Ostcliffe (episode 605)
