What does the FMCG Online Playbook look like for 2022? – Resources Page
Download the slide deck
Below you will find lots of resources for further exploring the topics Chloë discussed at the British Brands Group 2022 AGM.
If you’d like to subscribe to our emails you can do that here
Great CX wherever the Customer is
Lots of further listening for you on this one….
Cross Platform Habits
The Marketplaces trend
- The Walmart opportunity here
- Vegan marketplace interview here
- Faire wholesale online marketplace
- EnableAll $8trillion opportunity interview here, register here
- Marketplaces month on Keep Optimising Podcast
Foundations
- All about Grenson’s recent replatforming here
- eCommerce Foundations month on Keep Optimising Podcast
Your Creative is Everything
We discuss this trend with BOTH Josh and Antoine in our recent Post-Cookie Marketing month on Keep Optimising – find all that here
And to improve your creative tune into these episodes:
On Movement Marketing… the best we’ve found on this is Chip Walker:
- Hear our chat with him here
- And get his book “Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company”
Interviews with the retailer case studies Chloe shared:
- Neve’s Bees – free wild flower seed
- Kineta – energy course
- Taylor Made Polish – ethics check
On Sustainability….
Get the Klaviyo blog here
Cool tools
- Ecologi – offsetting marketplace with ZAPIER and SHOPIFY integrations
- Ecocart – calculates and offsets each individual purchase
- Dayrize.io – awesome sustainability analysis for just £60 per product per year
- Shwap – add a second hand marketplace to your store, and earn on second hand sales (and yes, it is a Shopify app!)
Cool examples:
- Green & Blue – our interview
Zero Party Data
Find out more about this crucial marketing skill in our interview with Ben Parr from Octane AI – listen here
Hear Simon from UXB talking about developing his quiz here
And make sure you’re subscribed to our Keep Optimising Podcast as we’ll be getting deeper into this in Email Marketing Month in April
Invest in Partnership Marketing
We’ve covered a LOT about this on the Keep Optimising Podcast:
- Influencer Marketing episodes here
- Affiliate Marketing episodes here
- Loyalty marketing episodes includes a lot about building partnerships with your customers here the panel webinar on this page REALLY gets to the heart of it
- Facebook Ad Partnerships – dark posting with John Hagan here
And make sure you’re subscribed to our Keep Optimising Podcast as we’ll be getting deeper into this in future episodes.
Facebook Ads
- The episode the tips were taken from is this one
- And we have a whole month coming up on Facebook Ads in June on Keep Optimising
- (also, a lot of changes on Google Ads this year – that’s our focus on Keep Optimising throughout March)
Recommended Reading List
To better understand Net Zero:
The Future We Choose: The Stubborn Optimist’s Guide to the Climate Crisis
To better understand Movement Marketing:
Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company
To better understand buyer behaviour:
The New Chameleons: How to Connect with Consumers Who Defy Categorization
