I thought I’d share with you a live example a friend of mine is using to launch his new eCommerce business.
Blog post title suggests – it’s a competition.
The new eCommerce Business
Back in episode 73 of the podcast I chatted with Jon Butt of Fire Protection Online. He’s just launched a new business with his son called Blue Coffee Box .
Yes, they sell great ground coffee from a hand selected bunch of awesome roasters.
The customer already has a LOT of options in the coffee subscription/online buying of great artisan coffee market. So how to cut through the noise, establish the brand and kick start those early day sales?
Take a look at the site and you’ll quickly see they’ve done a great job of the ‘brand package’ – the site, the story, the product – all looks great!
But success lies in getting traffic.
Obviously they’re going to give away coffee! So the prize is doing it’s job of attracting the customers who want coffee.
A competition is a great way to get your connections (friends, family etc) to share your exciting new business with their networks. It’s not too pushy, so it feels like you’re doing a favour to everyone!
What a really love about this competition though…
You can check it out here (go on, enter!)
… is that it incentives the actions that are going to bring the biggest benefit to the buisness.
It’s not just – “sign up to enter, bye”.
it’s set up to get as much social sharing as possible AND get those important email sign ups.
AND it rewards purchases too – a whole 20 extra entries!
This set up could come across as confusing – but the layout and design is such that it really isn’t.
If you want to give it a go, the tool they’ve used is Gleam.io .
I’m hoping to get them on the podcast in a few months to talk about it – so expect to hear about some results in the future.
How could you use this idea?
Whilst I think this is an awesome way to very quickly get some traction for a new business.
You don’t have to be launching a new business to use this method.
- Use it to launch your next season
- Use it to launch a new product
- Because it’s August!
The one thing you do need to do before using it – decide on what you’re objective is. So you can focus the activity, and have something to measure the results against.
Making a competition like this really take off is a lot of work – lots of personal emails to send out.
So you want to be clear on why you’re putting in that effort before you start.