eCommerce MasterPlan

  • Net Zero
  • Summit
  • Podcast
    • About The Podcast
    • Top 10 Episodes
    • Review the Podcast
    • Audience Offers
    • Full list of eCommerce MasterPlan Podcast Episodes
  • Keep Optimising
    • About the Podcast
    • Monthly Q&A Webinar
  • Books
    • eCommerce Marketing – NEW
    • eCommerce MasterPlan 1.8
    • eCommerce Delivery
    • Customer Persuasion
    • B2B eCommerce MasterPlan
  • eCommerce Help
    • Consulting, Coaching, Mentoring
    • Great Deals on Useful Things
  • Contact
    • About Us
    • Email sign up
    • Speaking
    • Be a podcast guest

Unboxing – suprising marketing benefits from your parcels…

May 8, 2014 By Chloë Thomas Leave a Comment

If you’ve not come across the world of ‘unboxing’ it’s a youtube trend that started with High Tec products and has now moved into more mainstream product areas.

They are videos of people unboxing a product. And talking the viewer through the packaging and what’s in the box.

Here’s a typical one from the high tec world:

This is now sneaking into eCommerce – and bringing lots of Content Marketing and Social Media marketing benefits to those brands who are able to harness it. Let’s run through some examples…

Make Up Unboxing

There are now a number of subscription services for make up and skincare products. These have really taken off in the world of YouTube unboxing (from high tec to make up – who would have seen that leap?!).

I’ve chosen to show this one as in it Leighann talks through how GlossyBox used unboxing to promote their American launch.

Other Subscription Service Unboxing

Subscription products are definatly one of those taking off in the unboxing world:

Here’s Graze:

In fact if you’re researching this as a possible business model at the moment – just check out Subscriptionboxmom’s YouTube channel! It’s just videos of different subscription boxes.

Mainstream eCommerce Unboxing examples

Fashion Boutique – reviewed right from courier through…

(you can see more of Lauren’s unboxing here: https://www.youtube.com/playlist?list=PLMzbF_n2CSrc2Zv0IpWfPbBuh0ehbUqZZ)

Topshop (yes- finally a UK video!)

Poundland (it doesn’t have to be glam to be unboxed)

Hotel Chocolat Easter Egg

How can you use Unboxing in your Business?

First, off work out if there’s an appetite for unboxing of your products – search YouTube for your brand name with “unboxing”, “unbox” and “haul”. Then repeat the search for key competitors.

If you find some video bloggers who are busy unboxing your products, or those from similar stores – why not get in contact with them to encourage them to unbox you?

Secondly, would it help customers buy from you if you did a couple of unboxing videos of your own? The reason the Graze reviewer above did her videos was because she got offered a free box, but didn’t understand what a graze box was – how can you avoid your customers having the same problem? If a lot of your calls are people asking ‘what’s in the box?’, ‘what cables come with it?’, are batteries included?’ – it might be time to do an unboxing video.

Finally, if there are unboxing videos of your products already – act on them. If they’re positive shout about them – pin it, tweet it, like it etc etc. If they’re not – fix the problem and thank the videoer for letting you know.

Let me know how you get on with your unboxing.

 

Filed Under: eCommerce Updates Tagged With: subscription ecommerce, unboxing

Leave a Reply Cancel reply

eCommerce MasterPlan Podcast

  • B2B eCommerce Podcasts
  • DTC Brands
  • Fashion & Apparel Podcast Episodes
  • One Person eCommerce Businesses
  • Shopify Businesses
  • Startups
  • Subscription eCommerce Podcasts
  • Top 10 Episodes
  • £1m+ Businesses

Keep Optimising Podcast

  • Keep Optimising Podcast
  • Monthly Q&A Webinar

Products & Services

  • Audience Offers
  • Books
  • eCommerce & Marketing Speaker
  • Join our Email List

Social Media

  • Instagram @eComMasterPlan
  • LinkedIn Page
  • LinkedIn: Chloë
  • Twitter @eComMasterPlan

Search the site

Social proof places we've been featured

Copyright © 2022 · Privacy Policy · Website Terms · Find us on Google+

This website uses cookies to ensure you get the best experience, for advertising and to analyse our traffic. You consent to our cookies if you continue to use this website.Got it! Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT