The Reputation Machine [infographic]

This infographic present data that analyses the use of and impact of reviews in the travel industry.

It’s well worth a look to help you work out what areas to focus on – and if you’re still umming and ahhing about adding customer reviews to your site, here are 2 stats from it to try and convince you:

  • 50% of people won’t book a hotel that has zero reviews
  • 81% of reviews are positive