Andrew Grant is our first ever Charity guest! Can’t believe it’s taken this long. He is the Digital Marketing Executive at The Leprosy Mission, managing the eCommerce side of the business – the website and digital marketing. Andrew’s aim is to drive sales to the online store where all profits go to the The Leprosy Mission charity, and they did 42,000 orders in the last 12 months – heavily weighted towards Christmas.
About the business
- eCommerce Business Structure – Mail Order
- Product Range Scale – wide
- Located in the UK
- Sells globally through catalogues and online
- Magento platform
- Feefo Reviews
- Mailchimp
- Products include arts and gifts made by disabled people, and Christian gifts and cards. Plus Virtual gifts (medicine, hospital stays, etc.)
Listen to hear how selling arts and gifts made by others supports them in two ways.
Most Awesome Thing Right Now
The new website.
Listen to hear more about why….
On the Radar for the Coming Months
Dealing with the challenge of not being able to compete through discounts.
Profits must stay high to benefit the charity.
Google grants help.
Listen to learn about Adwords charity grants, with the standard grant starting at $10,000 per month.
eCommerce Book Top Tip
- eCommerce MasterPlan by Chloë Thomas
eCommerce Traffic Top Tip
- Email marketing
You can hear about all this on the podcast, for free – right now…
Tool Top Tip
Start Up Top Tip
- Find out what your unique selling point (usp) is, and focus on that in all aspects.
Interview Links
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