Case Study: Currys and PC World
Together Currys and PC World are the largest specialist retailer of electricals in the UK and Ireland. They have 100s of stores across the UK, and also sell online.
They are a great example of a Big Bricks and Clicks eCommerce business because they are very focused on integrating the customer experience across the business. So in store you can look at and order products available on the website. Very impressively from the website you can reserve items to pick up instore that will be ready for you in just one hour. Whether the customer shops on PC World or Currys website they can pick up from either branch.