The 5 Key Ways to Grow in 2022 Resources Page
Thanks for attending our session at the Future of eCommerce summit.
Below you will find lots of resources for further exploring the topics Chloë discussed, and if you enjoyed the session please do sign up for our emails.
1. Zero Party Data
Find out more about this crucial marketing skill in our interview with Ben Parr from Octane AI – listen here
And make sure you’re subscribed to our Keep Optimising Podcast as we’ll be getting deeper into this in Email Marketing Month in April
Hear Simon from UXB talking about developing his quiz here
2. Invest in Partnerships Marketing
We’ve covered a LOT about this on the Keep Optimising Podcast:
- Influencer Marketing episodes here
- Affiliate Marketing episodes here
- Loyalty marketing episodes includes a lot about building partnerships with your customers here the panel webinar on this page REALLY gets to the heart of it
- Facebook Ad Partnerships – dark posting with John Hagan here
And make sure you’re subscribed to our Keep Optimising Podcast as we’ll be getting deeper into this in future episodes.
3. Your Creative is Everything
We discuss this trend with BOTH Josh and Antoine in our recent Post-Cookie Marketing month on Keep Optimising – find all that here
And to improve your creative tune into these episodes:
4. Movement Marketing
The best we’ve found on this is Chip Walker:
- Hear our chat with him here
- And get his book “Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company”
Interviews with the retailer case studies Chloe shared:
- Neve’s Bees – free wild flower seed
- Kineta Tea – energy boosting training courses
- Larissa Loden – do good bracelets
- Jarrold’s – local artisans – coming very soon!! (it’s recorded just not yet released)
- Taylor Made Polish – ethics check
5. Net Zero
Get the Klaviyo blog here
Cool tools
- Ecologi – offsetting marketplace with ZAPIER and SHOPIFY integrations
- Ecocart – calculates and offsets each individual purchase
- Dayrize.io – awesome sustainability analysis for just £60 per product per year
- Shwap – add a second hand marketplace to your store, and earn on second hand sales (and yes, it is a Shopify app!)
Cool examples:
- Green & Blue – our interview
- BAM – our interview
We hope this session and resources help you in 2022 – do let us know how you get on
Recommended Reading List
To better understand Net Zero:
The Future We Choose: The Stubborn Optimist’s Guide to the Climate Crisis
To better understand Movement Marketing:
Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company
To better understand buyer behaviour:
The New Chameleons: How to Connect with Consumers Who Defy Categorization
