The 3 Marketing Strategies you need to Master in 2022

Thanks for attending our session at the eCommerce Festival 2.0.

Below you will find lots of resources for further exploring the topics Chloë discussed, and if you enjoyed the session please do sign up for our emails.

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1. Your Creative is Everything

We discuss this trend with BOTH Josh and Antoine in our recent Post-Cookie Marketing month on Keep Optimising – find all that here

And to improve your creative tune into these episodes:

• Facebook Ads Episodes here
• Content Marketing – esp UGC and Video marketing episodes here

On Movement Marketing… the best we’ve found on this is Chip Walker:

• Hear our chat with him here
• And get his book “Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company”

Interviews with the retailer case studies Chloe shared:

• Neve’s Bees – free wild flower seed
• Larissa Loden – do good bracelets
• Jarrold’s – local artisans – coming very soon!! (it’s recorded just not yet released)
• Taylor Made Polish – ethics check

On Sustainability….

Get the Klaviyo blog here

Cool tools

• Ecologi – offsetting marketplace with ZAPIER and SHOPIFY integrations
• Ecocart – calculates and offsets each individual purchase
• Dayrize.io – awesome sustainability analysis for just £60 per product per year
• Shwap – add a second hand marketplace to your store, and earn on second hand sales (and yes, it is a Shopify app!)

Cool examples:

• Green & Blue – our interview

2. Zero Party Data

Find out more about this crucial marketing skill in our interview with Ben Parr from Octane AI – listen here

Hear Simon from UXB talking about developing his quiz here

And make sure you’re subscribed to our Keep Optimising Podcast as we’ll be getting deeper into this in Email Marketing Month in April

3. Invest in Partnerships Marketing

We’ve covered a LOT about this on the Keep Optimising Podcast:

• Influencer Marketing episodes here
• Affiliate Marketing episodes here
• Loyalty marketing episodes includes a lot about building partnerships with your customers here the panel webinar on this page REALLY gets to the heart of it
• Facebook Ad Partnerships – dark posting with John Hagan here

And make sure you’re subscribed to our Keep Optimising Podcast as we’ll be getting deeper into this in future episodes.

Get the slide deck here

We hope this session and resources help you in 2022 – do let us know how you get on

Recommended Reading List

To better understand Net Zero:

The Future We Choose: The Stubborn Optimist’s Guide to the Climate Crisis

To better understand Movement Marketing:

Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company

To better understand buyer behaviour:

The New Chameleons: How to Connect with Consumers Who Defy Categorization