Video is now one of the core content types an eCommerce business needs to get to grips with.
Creating a good video (series of videos!) is only step one. You also need to get views of those videos, and the number one tool to do that is YouTube.

This infographic takes you through the key factors that give a video a good ranking on YouTube – ie get people to find it.

Like any search engine algorythm there are lots of factors, so concentrate on the simpler/easier ones first:

• Keywords, in the title, video filename, and description
• Channel keywords and description
• Channel strength – encourage people to watch your videos, post regularly, sort out your YouTube homepage

So take a look through the tips on this infographic and work out which you can do quickly.
[Read more…]