eCommerce MasterPlan

031: Experts View 1: The Most Interesting Thing in eCommerce in 2015

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Over Christmas we brought you two Highlights of 2015 podcasts (one on New Customer Acquisition and Repeat Customers, the other on Content Marketing and Social Media), they were packed with the best bits from our 2015 podcast interviews.

Now we’re in 2016 I thought it might be worth asking some more experts in the industry for their advice on how to be successful into 2016.

So we have 3 “Experts View” shows coming up for you, in each I’ll be bringing you the opinions of some of the top people in eCommerce (plus my thoughts as well).

For this first show I asked a number of experts what they believe was the most interesting thing we saw in 2015.

It’s important to look back at 2015 and identify the breakthrough moments before we can look at what we should do in 2016.

Click to Tweet: I’ve just listened to a recap of the eCommerce highlights of 2015 on @eComMasterPlan Podcast

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Get a better 404 page

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Do you know what a 404 page is? Well, it’s the page you’ll see if you click a link on a website, or to a website that goes to a URL with nothing on it. So, maybe I click on a newspaper website for a shoes page on a site that no long has a shoes page – then I’ll see their 404 error page. A lot of companies use something bland and boring on their 404 page “This page doesn’t exist” Some do a bit better with “This page doesn’t exist, click here to get to our homepage” Jake Hird has just posted a blog at e-consultancy with some fantastically creative ideas for alternatives – so if you want to do something a bit better with yours, this would be a good place to start looking for inspiration (my favourite is the one about the goat!)