(that will improve all your email marketing)
Valentine’s Day can be a tricky one to get right for the online retailer.
The top gifts (flowers, chocs, wine and dinner) can all be most conveniently picked up by the customer offline. It’s also irrelevant to many of your customers – they’re single, or just ‘don’t do valentine’s day’.
That’s why I like to pick through the marketing that’s been sent out to see what tricks and tactics are being to used to wring every last penny out of the event…