Johann van Tonder is the co-author of “eCommerce Website Optimisation, Why 95% of your Website visitors don’t buy, and what you can do about it”. In his day job he’s a CRO expert at AWA Digital working with clients all over the world.
I’m really pleased to be bringing you our second Takeaways episode in a row (it’s been a busy month!!). After last week’s update from Catalyst, here is my update from the Internet Retailing Expo.
I spent Wednesday and Thursday at the NEC in Birmingham chairing sections of the conference. Luckily for all of you the 2 streams I got to chair were the 2 most interesting (although I suppose I would say that…) AND I got to ask lots of questions!
On Wednesday it was Insight and Experience – so all about focusing on the customer. On Thursday it was Digital Merchandising, which I think it one of the most fascinating areas of eCommerce right now. There are great takeaways from each to come.
Why not take a moment to add yourself to the early notification list for my new book – everyone who signs up before the publication date (16th May) will get a free copy. The new book is called Customer Manipulation: How to Influence your customers to buy more and why an ethical approach will always win.
Being totally honest my personal biggest takeaways from the expo was relief that my new book is 100% hitting the nail on the head of the problem everyone is trying to solve at the moment! And the pre-publication reviewers are loving it! Alex O’Byrne, Founding Director, We Make Websites, says:
“Chloë’s latest book is a triumph, it guides you through the journey of finding your audience and creating a strong customer base. What’s different about Chloë’s book is that it never loses focus on the customer perspective. It tells you how to make sure customers understand your proposition and is jammed full of useful examples that are easy to follow. I’d recommend it to anyone that wants to take their business to the next level.”
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