Lee Wilcox runs On The Tools – a business selling clothing for the building trade. Central to their range are witty slogans and solid clothing. On The Tools is the online only eCommerce part of the business started in Mar 2015 and in the first 12 months did 7,000 orders and turnover £175,000.

Click to Tweet: On @eCommerceMasterPlan #Podcast Lee Wilcox, On the Tools. Social media has helped him nail a huge customer base.