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009: The Pyjama Store’s James Riggs discusses website migration, outsourcing, and brand

August 3, 2015 By Chloë Thomas Leave a Comment

the pyjama store

James Riggs is the founder of online only eCommerce business The Pyjama Store. A business which scours the globe for the best nightwear brands, hand picking those they love for their tailoring, quality, design and sumptuous fabrics.

The Pyjama Store was launched in 2010 selling purely men’s pyjamas, and 18 months later (due to customer demand) moved into ladies pyjamas. With the recent addition of Children’s pyjamas to the range they are now stockists of 25 pyjama brands.

Click to tweet: James Riggs of The Pyjama Store explains the importance of a strong brand for #eCommerce success

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Filed Under: 2015 Episodes, eCommerce MasterPlan Podcast, One Person eCommerce Businesses Tagged With: james riggs, the pyjama store

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