Rebecca Clements was the owner and creative director of Crafty Pie an online only store selling modern wedding stationery and gifts. The business launched in 2012 and Rebecca grew it to a six-figure turnover before selling in late 2016. She’s also just bought BisjouxRose which will launch before this show goes live!
Jia Wertz is the founder of Studio 15 a women’s boutique with a difference. Not only do they design and sell stunning dresses, they focus on donating money to help women in developing countries build a better life for themselves. Founded in 2014, after a year of beta they launched to the public and now they have a customer list of 10,000, and have funded 30 business startups in Africa.
Click to Tweet: Jia Wertz on @eComMasterPlan #podcast – how her business Studio 15 balances profit and social responsibility
Lee Wilcox runs On The Tools – a business selling clothing for the building trade. Central to their range are witty slogans and solid clothing. On The Tools is the online only eCommerce part of the business started in Mar 2015 and in the first 12 months did 7,000 orders and turnover £175,000.
Click to Tweet: On @eCommerceMasterPlan #Podcast Lee Wilcox, On the Tools. Social media has helped him nail a huge customer base.
Tim Fargo is the founder of Social Jukebox aka Tweet Jukebox – yes we’re diving into the world of SaaS (that’s software as a service) today. Social Jukebox is a cloud-based software system for managing your twitter activity, there is a simple free option, then a range of subscription packages depending on how much you want to do. Social Jukebox launched in 2014 and as we record now in March 2016 they have 28,789 users, 1,033 are paying.
Click to Tweet: Give the @eComMasterPlan #podcast a spin it’s all about Software as a Service, featuring Tim Fargo of Social Jukebox
I’m really pleased to be bringing you another hot of the press Takeaways episode.
Last week I was lucky enough to be speaking at the Direct Commerce Association’s Annual Summit in London. So I stuck around for the whole day to see what I could learn and bring to the podcast for all of you!
I’ve been attending Direct Commerce Association events for over 10 years now, and you get discussions and education there that just doesn’t happen anywhere else. Due to the traditional mail order core of the organisation there’s always a lot of great discussions about attribution, data selection, and print mailings. Whilst I am a big fan of print I’ve resisted spending the podcast waxing lyrical about all the new inline personalisation that’s available. Simply because there was other content that I feel would be more impactful and relevant to many more of you.
I’m covering:
I decided it would be great to end the year with a couple of highlights podcasts. Pulling together what our interviewees had to say about some key topics to give you a quick-fire resource for building your business in 2016.
Last time we focused on New Customer Acquisition and Repeat purchase (with a heavy dose of customer service!).
And in this episode we’re going to continue the ‘how to grow’ theme by looking at the power of content and social media to grow your business.
Please do use these highlights shows to jump back and re-listen (or listen for the first time) to an interview we’re featuring here to get a clearer idea of what you can do in your business in 2016.
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