Alex Pratt is the founder of Serious Readers who build and supply the world’s best reading lights. (I am a customer and love these lights – perfect for an evening of needlework! And they do ship worldwide). The business started in 1986, and is now a mail order business with strong online sales, as well as Amazon and wholesale sales. Turnover is £5m achieved with 50 employees selling 20,000 lights per year. Alex is also the Chairman of the UK’s Direct Commerce Association.
CLICK TO TWEET: Founder of Serious Readers Alex Pratt talks raving fans on @eComMasterPlan podcast