It was a real pleasure to interview Nick Griffiths of Any Old Lights, not least because of the clear marketing focus of his business.
Since 2015 their website turnover has grown 5x to £25,000 per month. All because they’ve focused on putting together the products and content the customer wants, and driving their SEO performance.
Nick Griffiths is co-owner of Any Old Lights, a bricks and clicks retailer specialising in vintage and new maritime and industrial lighting, as well as maritime collectables. They took their first online sale in 2014 the website now turns over about £25,000 per month which is up 5x since last year.
Click to Tweet: Nick Griffiths credits Any Old Lights incredible growth to SEO – hear all about it on @eComMasterPlan
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I love everything about this infographic – the simplistic design, and most of all the content!
It’s 21 great tips (some of the very simple and easy to do, none of them expensive) for improving your SEO peformance. Almost every single one is about things you can do on your website and are therefore entirely under your control. PLUS they are entirely focused on the needs of the eCommerce business – not just those of a website.
Read and implement! [Read more…]
We’re involved in several website redesigns at the moment, as a result of that and a few SEO conversation I’ve been having recently I thought I’d post about the importance of the 301 redirect. [Read more…]
With so many online marketing channels available, consumers are frequently driven to the same website many times during the research and buying process. These customers will usually arrive at the site from a different channel on each occasion. Traditionally online marketers have attributed the entire value of a sale to the last click the customer made. This is not a truly accurate measurement as all other clicks in the buying process are not credited for their assistance in driving the sale.
Yahoo and a small selection of price comparison sites already track and record “assists” to help marketers better understand how their campaigns are helping with the conversion process.