Guest blog from Alan Duncan, of Trustpilot and speaker at our upcoming eCommerce MasterPlan Virtual Summit Register now for your free ticket
Reviews serve as a guide to consumers during the online journey and decision making process. Customer feedback helps shoppers make smarter choices, and eCommerce businesses stand out from the competition.
According to Vendasta, 92% of consumers read reviews online, making user-generated content the most popular method of recommendation today.
The winners in business aren’t always the ones with the lowest prices or the biggest range of products. The winners are trusted companies who listen to their customers’ needs and offer an exceptional customer experience and customer service every single time. And that’s why it’s become essential for eCommerce companies to choose and implement the best digital strategy to achieve this.
Used the right way, reviews can be the best marketing strategy you’ve ever put in practice.
Keep on reading to find out why reviews are good for eCommerce, how your business can benefit from them, and how important customer feedback is in today’s competitive landscape. [Read more…]