When Ticketmaster wanted to increase their sales of festival tickets the solution was to create a totally new website – FestieGuru.
A website selling only festival tickets, and with lots of content and search tools to help each customer find the right festival for them.
The approach has enabled the team to hugely increase sales of tickets (sorry but I can’t share those numbers with you!), by harnessing all the benefits of a Niche Product Range whilst still having the huge product range of Ticketmaster.