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My top 3 tips for getting the traffic that buys this Christmas

September 12, 2013 By Chloë Thomas Leave a Comment

As my new book eCommerce Marketing: How get Traffic that Buys to Your Website is published tomorrow, I thought I’d best write a blog post giving you my 3 top tips for getting the traffic that buys to your website this Christmas.

[Read more…]

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  • Why I wanted to include these books in my eCommerce Book Event
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  • 10 winning automations for B2B ecommerce

Filed Under: eCommerce Updates Tagged With: adwords, christmas marketing, conversion barriers, ecommerce top tips, pinterest, plas, product listing ads

Google Shopping (PLAs) Feed Updates – MUST DO

August 23, 2013 By Chloë Thomas Leave a Comment

On their never ending walk to perfect data Google are about to start enforcing more of the Shopping feed Unique Product Identifier requirements.

Here’s our quick guide, with links:

[Read more…]

Related Posts

  • eCommerce Tracking, Tagging, Analytics & Pixels with Google Tag Manager
  • How useful is your current Machine Learning Personalisation tool and what do you really know about it?
  • The Pros of Creating your own Affiliate Program vs. Joining An Affiliate Network

Filed Under: eCommerce Updates Tagged With: google adwords, plas, product listing ads, unique product identifiers

A Master Guide to PLAs [Infographic]

June 12, 2013 By Chloë Thomas Leave a Comment

If your in eCommerce, you need to know about PLAs.

PLAs are product listing ads – the new ad and targeting option in Google Adwords. They work pretty differently to normal text targeted ads – and the key to success is a well-built feed, with the right data in it, so you can segment your products well.

Wanna know more? Checkout this infographic…

 

[Read more…]

Related Posts

  • Understanding Google Ad Positions and Bids [infographic]
  • 21 Automation Stats AKA why you should be using email automation [eCommerce Infographic]
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Filed Under: Infographics Tagged With: plas, product listing ads

Google Shopping Paid Ads [Infographic]

January 25, 2013 By Chloë Thomas Leave a Comment

ecommerce infographicSo, we know Google Shopping in the UK is moving over to the Paid-Only option – but what does that mean?

Well, this infographic quickly summarises the results found by US retailers last autumn. If you can get over the fact it’s not going to be free traffic anymore, then there are some great opportunities to be had…

[Read more…]

Related Posts

  • Blog Power, the growing influence of blogs on buying behaviour [eCommerce Infographic]
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  • Global eCommerce Trends to 2017 Predictions [eCommerce Infographic]

Filed Under: Infographics Tagged With: ecommerce infographic, google shopping, plas, product listing ads

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eCommerce MasterPlan Podcast

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