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My top 3 tips for getting the traffic that buys this Christmas

September 12, 2013 By Chloë Thomas Leave a Comment

As my new book eCommerce Marketing: How get Traffic that Buys to Your Website is published tomorrow, I thought I’d best write a blog post giving you my 3 top tips for getting the traffic that buys to your website this Christmas.

[Read more…]

Filed Under: eCommerce Updates Tagged With: adwords, christmas marketing, conversion barriers, ecommerce top tips, pinterest, plas, product listing ads

Google Shopping (PLAs) Feed Updates – MUST DO

August 23, 2013 By Chloë Thomas Leave a Comment

On their never ending walk to perfect data Google are about to start enforcing more of the Shopping feed Unique Product Identifier requirements.

Here’s our quick guide, with links:

[Read more…]

Filed Under: eCommerce Updates Tagged With: google adwords, plas, product listing ads, unique product identifiers

A Master Guide to PLAs [Infographic]

June 12, 2013 By Chloë Thomas Leave a Comment

If your in eCommerce, you need to know about PLAs.

PLAs are product listing ads – the new ad and targeting option in Google Adwords. They work pretty differently to normal text targeted ads – and the key to success is a well-built feed, with the right data in it, so you can segment your products well.

Wanna know more? Checkout this infographic…

 

[Read more…]

Filed Under: Infographics Tagged With: plas, product listing ads

Google Shopping Paid Ads [Infographic]

January 25, 2013 By Chloë Thomas Leave a Comment

ecommerce infographicSo, we know Google Shopping in the UK is moving over to the Paid-Only option – but what does that mean?

Well, this infographic quickly summarises the results found by US retailers last autumn. If you can get over the fact it’s not going to be free traffic anymore, then there are some great opportunities to be had…

[Read more…]

Filed Under: Infographics Tagged With: ecommerce infographic, google shopping, plas, product listing ads

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