As my new book eCommerce Marketing: How get Traffic that Buys to Your Website is published tomorrow, I thought I’d best write a blog post giving you my 3 top tips for getting the traffic that buys to your website this Christmas.
On their never ending walk to perfect data Google are about to start enforcing more of the Shopping feed Unique Product Identifier requirements.
Here’s our quick guide, with links:
If your in eCommerce, you need to know about PLAs.
PLAs are product listing ads – the new ad and targeting option in Google Adwords. They work pretty differently to normal text targeted ads – and the key to success is a well-built feed, with the right data in it, so you can segment your products well.
Wanna know more? Checkout this infographic…
So, we know Google Shopping in the UK is moving over to the Paid-Only option – but what does that mean?
Well, this infographic quickly summarises the results found by US retailers last autumn. If you can get over the fact it’s not going to be free traffic anymore, then there are some great opportunities to be had…