Today we’re getting deep into Pinterest with leading expert Kathryn Moorhouse. Back in 2015 Kathryn founded children’s clothing brand Zoey & Logan, whilst marketing and growing the business her love affair with Pinterest began. And in mid-2016 she switched from eCommerce business owner to follow her desire to help other entrepreneurs grow their businesses with Pinterest.[Read more…]
Katherine Salt runs the Boutique Bricks and Clicks eCommerce business Plums Lingerie. Selling a select luxury range of lingerie, swimwear and silk nightwear. The team of two run the shop and have built the online sales to 60 orders per month by concentrating on customer service and communication. She also discusses moving onto website number 2, and how to find the right Magento developer.
Click to tweet: Hear Plums Lingerie’s Katherine Salt discuss her boutique bricks and clicks eCommerce approach @eComMasterPlan podcast[Read more…]
We endlessly hear that Pinterest is the social media site that brings the buying traffic to eCommerce websites.
But of course you have to build your presence on Pinterest before you get enough traffic coming to you to see that – so what metrics should you track in the meantime? To make sure you’re heading in the right direction?
Here’s the infographic with all your options:
As my new book eCommerce Marketing: How get Traffic that Buys to Your Website is published tomorrow, I thought I’d best write a blog post giving you my 3 top tips for getting the traffic that buys to your website this Christmas.
I do realise I’ve shared a few Pinterest infographics this year – but it should be part of every eCommerce marketing plan, especially if your products are attractive.
Now is the time to get involved if you want the benefits this Christmas. (and with Pinterest that is possible).
For all business brand consistency is important. Never more so thank in fashion where every product, every photo, every word has to match up.
One of my inner circle members found a very innovative way to make sure their photo shoot went smoothly and easily delivered perfectly on-brand pics. A method that was very easy to pull together and much simpler than the usual multipage / multispreadsheet briefs we’re all used to. Luckily for all of you Karen of KFD Jewellery has kindly allowed me to write this blog post about her method…