As part of this desire to give customers the right flavours, they’ve created a “Design your own box” tool on the website. So if you want a box entirely packed with dark chocolate fruit flavours – you’ve got it!
This is personalisation by product selection rather than putting your initials or a photo on it. On their website they’ve executed it really simply. You would think that allowing someone to build a box of chocolates from a choice of 69 different chocolates would be complex, but it’s a breeze. Let’s see how they’ve done it: