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Making Personalisation Easy – Trenance Chocolates Case Study

May 29, 2014 By Chloë Thomas Leave a Comment

trenance chocolatesTrenance Chocolates make luxury handmade chocolates in Cornwall, UK. Focusing on bringing the customer flavours they’ll love within fantastic chocolate.

As part of this desire to give customers the right flavours, they’ve created a “Design your own box” tool on the website. So if you want a box entirely packed with dark chocolate fruit flavours – you’ve got it!

This is personalisation by product selection rather than putting your initials or a photo on it. On their website they’ve executed it really simply. You would think that allowing someone to build a box of chocolates from a choice of 69 different chocolates would be complex, but it’s a breeze. Let’s see how they’ve done it:

[Read more…]

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Filed Under: Bright Shiny Objects - be careful, eCommerce Updates Tagged With: personalised selections

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