As always, and even more so in the current climate, consumers want as much as possible for each pound. It seems many retailers worldwide are stepping up to the mark and offering more bang for not much more buck. Personalised products have long been great gifts but often at an increased higher price. Now, however, it seems personalised products are becoming more popular as retailers start offering them at mainstream prices and they are becoming as much self purchase products, as gifts.
With Christmas trading just around the corner, building personalisation opportunities into your products is also a great differentiator. Adding another string to your bow in this way will encourage both previous customers and potential customers to see you in a new light.