Guest blog from Ken Condon, of eCerge & Segmentify – together with his colleague Murat Soysal he is a speaker at our eCommerce MasterPlan Virtual Summit 2018

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Recently I was having a coffee on Grafton Street in Dublin with a friend of mine who shall remain unnamed but let’s just say he is an ecommerce nut of 15 years. When he isn’t working on his own site he is giving talks, writing great blogs or sending me links to the newest coolest AR or AI product that has caught his eye.

On this occasion it was me that started the conversation on the topic of how useful his current personalization tool was and whether or not he was competent in using it every week. [Read more…]