eCommerce MasterPlan

015: HoneyTree Bespoke’s Sebastian Galbraith-Helps discusses his personalised stationery business

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Sebastian Galbraith-Helps runs the online only eCommerce business HoneyTreeBespoke.com, with his wife the artist Lizbeth Holstein. HoneyTree is the UK’s leading bespoke stationery boutique, where customers can pick from over 2,000 unique designs and have the high quality stationery of their choice delivered next day. Sebastian and his team have mastered the logistical and technological challenges of selling bespoke online, to turnover in excess of £500,000 a year.

Click to tweet: Hear how HoneyTree manage online personalisation and a subscription eCommerce business on @eComMasterPlan podcast

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012: Electric Tobacconist’s Pascal Culverhouse on SEO, retailing and getting to 7-figures in 2 years

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Pascal Culverhouse launched Electric Tobacconist in 2013, now well into the second full year Pascal & his team are on track for a 7-figure turnover this year. The Electric Tobacconist is an Online Only eCommerce business, and the UK’s number one e-tobacconist. Selling a wide range of e-cigarattes and supplies. They are all about fast-growth, in the first 6 months taking 800 orders and 10x ing that for the second 6 months to take it to 8,000 orders.

Click to Tweet: Hear how Electric Tobacconist focuses on content and the long tail to 10x #eCommerce Growth on @eComMasterPlan #podcast

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011: Beads Direct’s John Leach on using social media to become Europe’s no.1 online jewellery making retailer

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John Leach joins us today from Beads Direct – Europe’s no.1 online bead and jewellery making retailer. Established in 2004 Beads Direct is an Online Only business stocking over 6,000 lines and providing over 1,000 free tutorials to its loyal customer base.

Click to Tweet: Hear how Beads Direct use social media to grow their #eCommerce Business on the @eComMasterPlan Podcast

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007: Mannequin Madness’s Judi Townsend on turning a B2B eCommerce business into a retail business (plus much more!)

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mannequin madness podcastHere is our first American guest! Judi Townsend started Mannequin Madness in 2001 and has built it into an award-winning family business specializing in everything related to mannequins. Selling the most extensive range of mannequins available online, as well as renting, recycling and repairing.

Definitely at the niche end of the Product Range Scale! Mannequin Madness is an Online Only eCommerce business, although you can make an appointment to view the warehouse.
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The Online Only eCommerce Business Structure Explained [Video]

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To build your eCommerce MasterPlan you need to understand which eCommerce Business Structure you have (or want), and stick to it.

In this short video Chloë explains the Online Only eCommerce Business Structure, what it is how and how you can make the most of it in your business.

Videos for the other eCommerce Business Structures will follow in the next few weeks.

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