Gerjo van den Berg runs Shop America an online only eCommerce store supplying American products (from sweets to salad dressing) to customers in the Netherlands & beyond. He started the business back in 2011 and now turns over €300,000 with 500-600 orders per month, so it’s a low AOV (average order value) business model.

Click to Tweet: Cheez Whizz – how Shop America have brought the taste of America to Europe – this week’s @eComMasterPlan #podcast

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