Tom Schwab is the CEO of Goodbye Crutches. An American eCommerce store which educates about, and sells alternatives to the humble crutch (who knew!). Tom is a master of understanding his customer and creating the content that just pulls them to his site. This has taken them from 3,000 paid monthly visitors to 70,000 organic visitors per month, in under 3 years.
Click to Tweet: Listen to the inspiring Tom Schwab tell @eComMasterPlan how he found the right balance for GoodbyeCrutches #podcast