Many people using Google Adwords Remarketing don’t pay Frequency Capping any attention, and many don’t even realise it’s there. But it is a key optimisation tool to both optimise the performance of your Remarketing and also avoid annoying your customers.
What is Frequency Capping?
Frequency Capping is how you limit how many times in a day someone will see your advert. It is this that enables you to avoiding ‘haunting’ someone around the internet by being everywhere they go!
It’s set within Google Adwords at Campaign level. You have options to set it to apply to: [Read more…]