Many of us have played around with trying to get people on Facebook to sign up to our email list. Creating a “Sign Up” Button on our page, using an app to create a sign up page, or playing around with sweepstakes, competitions, and ads.
There’s now a much easier, more controllable way to do it – the Facebook Lead Ad.
It continues to surprise me how few online retailers are using this ad format to build their business – Facebook started testing it back in 2015, yet most people I mention it to have never heard of it.
I have clients who are experiencing great success with this method – so great it’s changing their whole marketing strategy.
In this post I’m going to take you through:
- Why it’s so exciting
- How to do it
- If it’s likely to work for your business