Facebook Ads are something I’m getting asked about a LOT at the moment, and after briefly discussing them on the podcast with Sugru’s Linda Muck earlier this month I thought it would be worth writing a little head’s up guide to help you all get started.
When you first login to Facebook Ads it can be a very confusing place, and hear lots of people making the same rookie errors. This blog isn’t about the click-here-do-this side of setting it all up, rather it’s about answering the questions I get asked the most. AND the things I wish someone had told me before I started with Facebook Ads because it would have helped me get great results much faster and with less effort…
Key areas we’re covering:
- How Facebook ad accounts are structured
- What targeting methods to start with
- How to structure your Facebook Ads account for eCommerce
- Tracking Conversions
- The whole theory of “interruption” marketing – including your ads