Guest blog from Ross Barnard, of dotdigital – his colleague Skip Fidura is a speaker at our upcoming eCommerce MasterPlan Virtual Summit 

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Seamless journeys from email to mobile

The ‘mobile-first’ mindset has been a buzzword for a number of years, but 2017’s festive shopping period is when it’ll come into its own. eMarketer predicts that the share of sales from smartphones will grow to 65% this year, up from 58% in 2016.

The good news is that there’s time to get your house in order – and if last year’s festive sales are anything to go by, you’ll want to be across your mobile marketing strategy in time for the upcoming festive season. According to the National Retail Federation, 2016’s retail sales in the US during November and December increased 4% over 2015 to $658.3 billion! [Read more…]